| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Competitive audit goal: Identify features used by competitors and see if those could be combined to improve UX. | |||||||||||||||||
2 | General information | UX (rated: needs work, okay, good, or outstanding) | ||||||||||||||||
3 | First impressions | Interaction | Visual design | Content | ||||||||||||||
4 | Competitor type (direct or indirect) | Product offering | Price ($ - $$$$) | Website (URL) | Business size (small, medium, large) | Target audience | Unique value proposition | Desktop website experience | App or mobile website experience | Features | Accessibility | User flow | Navigation | Brand identity | Tone | Descriptiveness | ||
5 | Nootric | Direct | App with healthy recipes planning plus nutritional coach on demmand | $$ | https://www.nootric.com/ | medium | People who wants to improve their nutrition and needs help from a coach. | Healthy living with real nutritionists | Ok - Just a landing page + Minimalistic design | Outstanding + Great Visuals & Strong branding + Easy navigation & Lot of features | Good + Downloadable grocery list based on week diet is great. - Saving favourite recipes and chat with a coach are a premium feature | Ok + Nice use of visuals. - Font size it's too small. | Good + Recipes are sorted by categories and easy to find new ones with the search form | Needs to work - Lack of icons hover identifier, this can mislead the user because they don't show clearly which sections the user is. | Outstanding + Green color palette selection it's great, because it represents nature, health and growth. Also minimalist design gives a sense of calm. | Formal | Good + Info concise and to the point | |
6 | Lifesum | Direct | Journaling App & website with calorie counter that allows to track meals intake and training activity. Different types of diet plans as well as recipes. | $$$ | https://lifesum.com/ | large | Persons that are looking to track each calory intaken as well as exercise done. Also people who wants to try different diet plans. | Reach your health and weight goals through better eating | Outstanding + Strong branding & Clean Design + Recipes & Videos about nutrition | OK + Well designed onboarding - Too many diet plan options can confuse the user to know wich is the better one. | Good + Test to help choose a plan + Easy to add calories intake, as well as exercise activity | Needs work - Font size too big inside buttons. Also some text gray text colors are difficult to read on a dark theme. | Ok + Onboarding it's easy to follow - Premium ads are too intrusive, user gets blocked at each step | Outstanding + Easy to understand UI + illustrations are friendly | Ok + Nice use of illustrations and gradients. - Dark theme it's not the most appropiate | Enthusiastic | Outstanding + Conveys information clearly + Great onboarding | |
7 | Myfitnesspal | Indirect | Set a goal to loose weight and improve your body status. Tracking of calories and record your activity. | $$$ | https://www.myfitnesspal.com/ | large | Oriented to users that want to loose weight and being fit. | Lose weight, Build muscle, Eat healthier | Outstanding + Clean Design & Well organized + Plenty of content & Social Proof | Good + Plenty of menu options - The overall visual experience gives a sense of fake healthiness, being healthy doesn't mean to have a slim or muscle body. | Ok + Great Community - Too many options can lead to confusion | Need to work - Font size it's too small. | Ok + Adding new food dishes is easy - Not enjoyable to use, this can lead the user to abandon the app | Good + Navigating through the categories it's very intuitive | Needs to work - Design style it's outdated | Motivational | OK + Straight to the point | |