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https://getbandposters.com/
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Instructions:Show Success Score
(out of 10)
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1) First Make a Copy. Go to the Game Plan tab at the bottom left of this window. Click the small grey arrow and then click Duplicate on the menu.

Do this each time you use this spreadsheet for a new show, as this will make a new (and fresh) copy of this Game Plan tab for your next gig. 		Completed0
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2) Enter your show date by clicking on cell E3 to the right:Thu, Jan 26
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3) Enter the city of your show in E4 (ie. Knoxville, TN) :Knoxville, TN
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4) Enter the name of the venue (ie. The Mill & Mine) :Scruffy City Hall
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Action ItemStatusDue DateDo It In One Click:
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6-8 Weeks
Before Show		Send venue marketing contact updated bio/show blurb and photo for their websiteCompleted12/1/16
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Confirm ticketing/RSVP solution with venue (eg. Eventbrite, FB Event)to do12/1/16Create Eventbrite posting
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Send badass posters to venueto do12/1/16Send posters to venue
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Request local media list Iincluding blogs) from venue marketing contactto do12/1/16
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Send press release to local mediato do12/2/16Identify & contact local press
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Contact local radio stationto do12/3/16Identify local radio station
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List gig on BandsinTownto do12/4/16List on BandsinTown
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List gig on Songkickto do12/4/16List on Songkick
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Submit gig to local newspaper calendarto do12/4/16Identify local newspaper(s)
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Submit gig to local music blogto do12/4/16Identify local music blog(s)
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Make initial show announcement email to friends/fansto do12/7/16
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Make initial show announcement social posts (all platforms) to do12/7/16
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BONUS: List gig on local tourism bureau sitego extra mile12/9/16Submit gig to tourism bureau
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3-4 Weeks
Before Show		Run geotargeted digital ad campaignto do12/29/16Deploy geotargeted ads
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Reach out to venue marketing contact for ticket sales/RSVP updateto do12/29/16
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Share some fresh content (eg. music video) with the venue for socialto do12/29/16
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Pitch local TV station and/or Morning showto do12/31/16Find local TV station
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Press release followupto do1/1/17
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1 social post per platform, per week (include ticket link). to do1/2/17
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Do 1st of 3 weekly social posts about the gigto do12/29/16
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Do 2nd of 3 weekly social posts about the gigto do1/5/17
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 Message existing RSVPs encouraging them to bring a friend. to do1/5/17Message existing RSVPs
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Check venue webpage to confirm you are listed and part of their social posts. to do12/29/16Confirm listing on venue website
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BONUS: Street Team It- send posters to a fan or friend to hang up for you.go extra mile12/29/16Send posters street team
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2 Weeks
Before Show		Do 3rd of 3 weekly social posts about the gigto do1/12/17
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Follow up with local radio/tv to lock in appearancesto do1/12/17
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Week of
Show		Do a ticket giveaway on your social media platfromsto do1/19/17
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Message ticket holders reminding them of the showto do1/23/17Remind ticket holders about show
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Bonus: send a text message to any friends and fans you have in the area. go extra mile1/23/17
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Day of
Show		Repost any press you receivedto do1/26/17
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Complete any secured TV and Radio experiencesto do1/26/17
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Encourage attendees to sign up for ongoing communication (eg. email list, FB)to do1/26/17
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Put on the best performance you possibly canto do1/26/17
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Bonus:Tweet/Post an image your poster hanging up at the venueto do1/26/17
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Post-ShowFollow up with attendeesto do1/27/17
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Post photos on social media platformsto do1/27/17
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Send message out about what a great time it wasto do1/27/17
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Reach out personally to any good contacts you made who showed upto do1/27/17
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