Marketing Update _Edits

	B	C	D	E	F	G	I	J
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2	Basic Information for Update			Please fill out the boxes shaded in light green to complete report.
3			Agent Name
4			Property Address	1108 Usener
5			MLS Number	9852711			Other MLS Numbers	31470192
6			Introduction for Report			Outlined below is market information and the executed marketing agenda for your home. We are constantly evaluating our marketing efforts to ensure your home is effectively displayed to its target market and thus will continue to add creative approaches as we market your property.
7			Time Period Start Date	2/1/2019
8			Time Period End Date	3/6/2019
9			Last Update was on	2/1/2019
10			Seller's Names (i.e. Mr. & Mrs. Or Bob & Susie)
11			Current List Price
12			Current Days on Market
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14			Number of Showings Since Last Update	#ERROR!
15			Total Number of Showings Since List Date	0
16			Explanation of Showing Activity and Feedback	-2/27/19 - Previewed for a client. Nice home, need larger backyard space. -3/4/19-Beautiful property. Liked garage apartment option & game room. Felt the first floor was small & lacked pantry & cabinet/counter space. -3/5/19 Showing- pretty home but smaller first floor than what the client prefers.
17			Agent Overview: Explanation of this report and what the next steps are.	Home has been open on the weekends the last 5 weeks. Turn out has been consistent. low= 2 people High=14 people. We are averaging 7-8 people through each open house. The open house's are also advertised and marketed on social media as well has print press. We will continue to hold the property open on the weekends. Weather hasn't bee our friend but as spring approaches it should clear
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19			Total Search Views on MLS Listing
20			Detail Page Views on MLS Listing
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22			Explanation of Digital Advertising, Social Media Campaigns or other Advertising that could impact digital views	Currently following up with the party that saw the property on 3/5/2019 as while 1108 Usener was not a fit for them they are considering 3712 Bradley. They are concerned about price difference between 3710 and 3712 and will hopefully make an offer.		When looking at MLS page views we look at both the total views of the home online as well as the number of click through that are generated to the photos of your home.
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24			Open House Report (ie. Number of guests / feedback received or plans for the next open house)	The home has been open the last 5 weeks. The most consistent feedback was lack of kitchen space/counters/cabinets/pantry. Some have questioned when the home will be complete and pointing out gaps in floors, patio deck, hand rails etc. We've addressed the cabinet issue.
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26	Advertising Report - Generated
27	DATE			ADDRESS	PUBLICATION	DESCRIPTION
28	2/3/2019	Shayne Stinson		1108 Usener	Public Open House
29	2/9/2019	Shayne Stinson		1108 Usener	Public Open House
30	2/9/2019	Shayne Stinson		1108 Usener	Facebook Post	Facebook Post Advertising Open House
31	2/10/2019	Shayne Stinson		1108 Usener	Public Open House
32	2/16/2019	Shayne Stinson		1108 Usener	Facebook Post	Facebook Post Advertising Open House
33	2/17/2019	Shayne Stinson		1108 Usener	Public Open House
34	2/17/2019	Shayne Stinson		1108 Usener	Public Open House
35	2/24/2019	Shayne Stinson		1108 Usener	Public Open House
36	2/24/2019	Shayne Stinson		1108 Usener	Houston Chronicle	New Construction Feature
37	2/24/2019	Shayne Stinson		1108 Usener	Public Open House
38	2/27/2019	Shayne Stinson		1108 Usener	Eblast Campaign	Special Features Eblast to Agents
39	3/1/2019	Shayne Stinson		1108 Usener	Eblast Campaign	Public Open House Eblast
40	3/2/2019	Shayne Stinson		1108 Usener	Public Open House
41	3/2/2019	Shayne Stinson		1108 Usener	Facebook Post	Facebook Post Advertising Open House
42	3/10/2019	Shayne Stinson		1108 Usener	Houston Chronicle	New Construction Feature
43	3/10/2019	Shayne Stinson		1108 Usener	Public Open House
44	3/11/2019	Shayne Stinson		1108 Usener	Updated Professional Photos
45	3/15/2019	Shayne Stinson		1108 Usener	Facebook Campaign	Weekend Facebook Campaign Surrounding Open House
46	3/17/2019	Shayne Stinson		1108 Usener	Public Open House
47	3/22/2019	Shayne Stinson		1108 Usener	Four Hundred Social Media Campaign	Several Tags with 1 mIllion+ impressions
48	3/23/2019	Shayne Stinson		1108 Usener	Social Media Campaign ~ Instagram	Tie in with the CIGNA Sunday Streets Event
49	3/24/2019	Shayne Stinson		1108 Usener	Houston Chronicle	New Construction Feature
50	3/24/2019	Shayne Stinson		1108 Usener	Public Open House	Coincide with the CIGNA Sunday Streets Event
51	3/31/2019	Shayne Stinson		1108 Usener	Public Open House
52	4/1/2019	Shayne Stinson		1108 Usener	TMC Pulse Magazine
53	4/1/2019	Shayne Stinson		1108 Usener	Online Article ~ Four Hundred Media	Exclusive coverage with links back to social media.
54	4/7/2019	Shayne Stinson		1108 Usener	Public Open House
55	4/7/2019	Shayne Stinson		1108 Usener	Facebook Post	Advertising the Public Open House
56	4/7/2019	Shayne Stinson		1108 Usener	Instagram Post	Advertising the Public Open House
57	4/14/2019	Shayne Stinson		1108 Usener	Public Open House
58	4/20/2019	Shayne Stinson		1108 Usener	Public Open House
59	4/20/2019	Shayne Stinson		1108 Usener	Instagram Campaign	Features/Highlights and Open House Advertisement
60	4/21/2019	Shayne Stinson		1108 Usener	Houston Chronicle	New Construction Feature Paper & Digital
61	4/22/2019	Shayne Stinson		1108 Usener	TMC Pulse Magazine April 2019
62	4/26/2019	Shayne Stinson		1108 Usener	Relist In MLS	Relist with Lowered Price - Resent to Area Agents
63	4/28/2019	Shayne Stinson		1108 Usener	Public Open House
64	4/28/2019	Shayne Stinson		1108 Usener	Houston Chronicle	New Construction Featured Home
65	4/28/2019	Shayne Stinson		1108 Usener	Public Open House
66	5/4/2019	Shayne Stinson		1108 Usener	Public Open House
67	5/4/2019	Shayne Stinson		1108 Usener	Social Media Campaign	Targeted Ad Run on Facebook and Instagram
68	5/5/2019	Shayne Stinson		1108 Usener	Public Open House
69	5/12/2019	Shayne Stinson		1108 Usener	Public Open House
70	5/12/2019	Shayne Stinson		1108 Usener	Houston Chronicle	New construction feature 5.12.2019
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