Funnel optimization ideas [demo]
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Resource needed
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Funnel stageIdeaShort DescriptionGAINMoneyImpactConfidenceEasinessICE SCOREMan hoursPriorityPeople
Time to take effect
Statussuccess / result
responsible from the team
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(Re)acquisitionFB app download ads
Ads to get new downloads on users we have the email address of
more DLs, more DAU0-50USD31263+ days5marketing4weeks+in progresssuccessfulJohn
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AcquisitionFB app download ads
Ads to gain new downloads on users who we had no contact before
more DLs, more DAU0-50USD44191day4marketing+dev1-2weeksreview neededPeter
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Awarenessquora answeranswer topic related questions on Quorabetter brand awarenessNo money228120-2hrs3marketing3-4weeksdonesomewhatJohn
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Monetizationchange pricingDrop the prices by 40% in a 2 week long campaignbetter free to paid conversionNo money777211day1devfew daysin progressfailedDavid
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Referralapp review
Use a popup in app to ask for Review after a certain usage metric
more reviews, better ASO, more DLs
No money41272-5hrs1devfew daysin progresscan't tellDavid
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Retentionretention emailSend email for non active users with deeplinking
better engagement, better app usage
No money546152-5hrs3marketing3-4weeksJohn
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Retention
retention push notification
Send push notification for non active users with deeplinking
better engagement, better app usage
No money253100-2hrs2marketing+devfew days
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website
http://shapr3d.com
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HUN article
http://thepitch.hu/app-marketing-es-growth-hacking-shapr3d/
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ENG article
https://mobilegrowthstack.com/https-mobilegrowthstack-com-how-to-implement-the-mobile-growth-stack-fdb5c57a98f1
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