Funnel optimization ideas [demo]
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Resource needed
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Funnel stageIdeaShort DescriptionGAINMoneyMan hoursPeople
Time to take effect
Potential impact
Status
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(Re)acquisitionFB app download ads
Ads to get new downloads on users we have the email address of
more DLs, more DAU0-50USD2-5hrsmarketingfew daysHighin progress
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AcquisitionFB app download ads
Ads to gain new downloads on users who we had no contact before
more DLs, more DAU0-50USD2-3daysmarketing+devfew daysMedium
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Awarenessquora answeranswer topic related questions on Quorabetter brand awarenessNo money2-5hrsmarketing2-4weeksLow
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Monetizationchange pricingDrop the prices by 40% in a 2 week long campaignbetter free to paid conversionNo money3+ daysmarketing+dev2-4weeksHighdone
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Referralapp review
Use a popup in app to ask for Review after a certain usage metric
more reviews, better ASO, more DLs
No money2-3daysmarketing4weeks+Mediumin progress
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Retentionretention emailSend email for non active users with deeplinking
better engagement, better app usage
No money2-3daysmarketing+dev1-2weeksLow
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Retention
retention push notification
Send push notification for non active users with deeplinking
better engagement, better app usage
No money2-3daysmarketing+dev1-2weeksLow
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weboldal
http://shapr3d.com
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eredeti cikk
http://thepitch.hu/app-marketing-es-growth-hacking-shapr3d/
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