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SEO Audit for aubright.com.au
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Issue NameIssue DescriptionStatusAffected Pages & DetailsKnow More
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Crawalability IssuesCrawlability describes the search engine’s ability to access and crawl content on a page.
If a site has no crawlability issues, then web crawlers can access all its content easily by following links between pages.		No IssuesN.A• What Are Crawlability and Indexability: How Do They Affect SEO?
• Make your links crawlable
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Unwanted Meta Noindex (nofollow tag)noindex means that a web page shouldn’t be indexed by search engines and therefore shouldn’t be shown on the search engine’s result pages. nofollow means that search engines spiders shouldn’t follow the links on that page.No IssuesN.A• Block Search indexing with 'noindex'
• Which pages to noindex or nofollow on your site?
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Page Mobile FriendlinessAccording to Google, the mobile-friendly algorithm affects mobile searches in all languages worldwide and has a significant impact on Google rankings.No IssuesN.A• Importance of Having a Mobile-Friendly Website
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Non SEO Friendly URLsChoose shorter, human-readable URLs with descriptive keywords. We recommend keeping URLs under 75 characters. When possible, place content on the same subdomain to preserve authority. Optimal format: http://www.example.com/category-keyword/subcategory-keyword/primary-keyword.html.No IssuesN.A• URL Structure – Importance of URL Structure In SEO
• Why is your url important for seo?
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Non SEO Friendly Meta TitlesTitle tags should be unique on each page of the site for the optimal user experience and to avoid replacement text that may not provide the same incentive to click as a custom-written tag. also having keywords with title tag will help to rankingsFound03 Pages• Create good titles and snippets in Search Results
• Meta Titles Explained & Best Practices
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Non SEO Friendly META DescriptionsMeta descriptions are a very important factor in improving click-through rates on SERPs. In the absence of a meta description, social media platforms and search engines will pull in the first matching text they find on page, which may not be interesting for users. If it's too long or doesn't relate to what the searcher is looking for, you may be missing a traffic-driving opportunity.Found03 Pages• Create good titles and snippets in Search Results
• Why are meta descriptions important to SEO?
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Non SEO Friendly Page Content (Thin Content)Thin content is content that has little or no value to the user. Google considers doorway pages, low-quality affiliate pages, or simply pages with very little or no content as thin content pages. This is bad signal for search rankingsNo IssuesN.A• Thin content with little or no added value
• What is thin content?
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Non SEO Friendly Page Headings (H tags)H tags are important for SEO because they tell Google what your page is about so the algorithm can figure out which terms you should rank forNo IssuesN.A• What the H? How to Make Your Tags Matter in SEO
• How to Use Header Tags and H1 Tags for SEO
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Weak Call to ActionsA call to action (CTA) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as 'Sign Up' or 'Buy Now' and generally takes the form of a button or hyperlink. Having attractive call to actions will gain you more leadsNo IssuesN.A• How to Create a High-Converting Call-to-Action Button
• SEO explained: the impact of a great call-to-action (CTA)
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Non SEO Friendly ImagesThe best practice is to create an alt text for each image, using your keywords in it when possible to help search engines better understand your pages' content and hopefully rank your site higher in search results.No IssuesN.A• Google Images best practices
• Optimizing images for search engines
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Broken LinksA broken link is a web-page that can't be found or accessed by a user, for various reasons. Web servers will often return an error message when a user tries to access a broken link. Broken links are also often known as “dead links” and having broken links is a bad signal for search rankingsNo IssuesN.A• How Broken Links Hurt Your SEO
• Why broken links can hurt your website
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Page Canonical URLA canonical tag (aka "rel canonical") is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs.No IssuesN.A• What is a canonical tag?
• Canonical URLs: What Are They and Why Are They Important?
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Schema MarkupSchema markup, also known as structured data, is the language of search engines, using a unique semantic vocabulary. It is code used to more clearly provide information to search engines in order to understand your content.No IssuesN.A• Understand how structured data works
• What Is Schema Markup & How to Add it to Boost SEO
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404 error page set upA custom 404 error page can help you keep users on the website. In a perfect world, it should inform users that the page they are looking for doesn't exist, and feature such elements as: HTML sitemap, navigation bar, and a search field.No IssuesN.A• Why Your 404 Page Matters in SEO
• What is a 404 page and how can you create one?
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WWW and NON-WWW versionsUsually, websites are available with and without "www" in the domain name. This issue is quite common, and people link to both www and non-www versions. Fixing this will help you prevent search engines from indexing two versions of a website.FoundAffects the entire domain• www or non www? How to Set Your Preferred Domain
• Setting the preferred domain
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HTTP/HTTPS versionsIf the HTTP and HTTPS versions of your website are not set properly, both of them can get indexed by search engines and cause duplicate content issues that may undermine your website rankings.FoundAffects the entire domain• What is Difference Between HTTP and HTTPS?
• When Should You Use HTTPs vs HTTP?
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4XX Redirect / Resource Issues4xxs means Page not found. The site or page couldn’t be reached. (The request was made, but the page isn’t valid — this is an error on the website’s side of the conversation and often appears when a page doesn’t exist on the site.) Having 4XX links is not good for search rankingsNo IssuesN.A• A Guide to HTTP 4XX Errors
• Resource URL redirect broken (4XX or 5XX)
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301 Redirect IssuesA 301 redirect is a permanent redirect that passes full link equity (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website. and Redirecting pages is a must if you make any changes to your URLsNo IssuesN.A• 301 redirects: the what, why and how
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302 Redirect Issues302 redirects are temporary so they don't pass any link juice. If you use them instead of 301s, search engines might continue to index the old URL, and disregard the new one as a duplicate, or they might divide the link popularity between the two versions, thus hurting search rankings.No IssuesN.A• What is a 302 Redirect?
• The Most Important Reasons to Use a 302 Redirect
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Webmaster Submission (Google / Bing)Webmaster Tools is the primary mechanism for a search engines to communicate with webmasters and helps alert about issues with the site. Google and Bing both has their own advanced Webmaster ToolNo IssuesN.A• What is Google Webmaster Tools?
• How to Submit a Site to Google and Bing
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Robots.txt fileRobots.txt file is automatically crawled by robots when they arrive at your website. This file should contain commands for robots, such as which pages should or should not be indexed. It must be well-formatted to ensure search engines can crawl and read it.FoundAffects the entire domain• Introduction to robots.txt
• What is a robots.txt file?
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.xml SitemapAn XML sitemap should contain all of the website pages that you want to get indexed, and should be located on the website one directory structure away from the homepage (ex. http://www.site.com/sitemap.xml). In general, it serves to aid indexing and saturation. It should be updated when new pages are added to the website, and needs to be correctly coded.FoundAffects the entire domain• Learn about sitemaps
• What is an XML sitemap and why should you have one?