[Template] PPC multi-channel dashboard in Google Sheets

	B	C	D	E	F	G	H	I	J	K
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2		Ads overview				Data is collected between these dates:			2026-04-30	2026-06-28
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4	Note: All cost-related metrics are shown in local currency.									Template provided by Coupler.io
5	Note: All cost-related metrics are shown in local currency.
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37				Source	Amount spend	Impressions	Clicks	CTR	CPC	CPM
38				Google Ads	16,626.00	151,381	9,383	6.20%	1.77	109.83
39				Twitter Ads	5,361	70,167	4,753	6.77%	1.13	76.40
40				LinkedIn Ads	638	136,426	2,896	2.12%	0.22	4.68
41				Facebook Ads	432.68	132,864	1,774	1.34%	0.24	3.26
42				Quora Ads	1,367.00	17,859	1,063	5.95%	1.29	76.54
43				Instagram Ads	109.04	36,333	510	1.40%	0.21	3.00
44				Bing Ads	406.00	4,930	354	7.18%	1.15	82.35
45				TikTok Ads	82.36	21,346	254	1.19%	0.32	3.86
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72	Campaign Information
73	Campaign name	Campaign type	Source	Amount spend	Impressions	Clicks		CTR	CPC	CPM
74	[LI] DevOps - #acquisition	Max conversion	LinkedIn Ads	94.54	18,962	364		1.92%	0.26	259.73
75	[LI] FSE Java #acquisition	Max conversion	LinkedIn Ads	128.76	28,598	619		2.16%	0.21	208.01
76	[LI] Product Lead 3 #acquisition	Max conversion	LinkedIn Ads	233.16	47,825	1,036		2.17%	0.23	225.06
77	[LI] Technical customer support - #acquisition	Max conversion	LinkedIn Ads	102.66	23,398	535		2.29%	0.19	191.89
78	Competitors Alternative [Tier_3]	Traffic	Instagram Ads	25.52	5,413	70		1.29%	0.36	364.57
79	FB: Cold Traffic	Engagement	Facebook Ads	136.30	45,880	573		1.25%	0.24	237.87
80	FB: Cold Traffic		Instagram Ads	13.92	3,365	41		1.22%	0.34	339.51
81	FB: Cold Traffic CA	Traffic	Facebook Ads	70.76	20,368	279		1.37%	0.25	253.62
82	FB: Cold Traffic CA		Instagram Ads	36.54	14,846	213		1.43%	0.17	171.55
83	FB: Cold Traffic UK	Traffic	Facebook Ads	124.70	36,360	491		1.35%	0.25	253.97
84	FB: Cold Traffic UK		Instagram Ads	22.62	9,629	145		1.51%	0.16	156.00
85	FB: Cold Traffic USA	Traffic	Facebook Ads	61.48	18,370	268		1.46%	0.23	229.40
86	GA: Branding campaign [Tier-1]	Traffic	Google Ads	105.00	862	65		7.54%	1.62	1,615.38
87	GA: Branding campaign [Tier-1]	Traffic	Google Ads	1,239.00	9,179	634		6.91%	1.95	1,954.26
88	GA: Branding campaign [Tier-2]	Traffic	Google Ads	5,897.00	58,143	3,468		5.96%	1.70	1,700.40
89	GA: Branding campaign [Tier-3]	Traffic	Google Ads	1,769.00	14,895	958		6.43%	1.85	1,846.56
90	GA: Branding campaign [Tier-4]	Traffic	Google Ads	5,075.00	40,904	2,621		6.41%	1.94	1,936.28
91	GA: Branding campaign [Tier-5]	Traffic	Google Ads	861.00	13,013	722		5.55%	1.19	1,192.52
92	Quora Ads Campaign	Quora Ads	Quora Ads	1,262.00	16,016	933		5.83%	1.35	1,352.63
93	Video engagement	Video Views	TikTok Ads	77.72	19,970	234		1.17%	0.33	332.14
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