[Template] PPC multi-channel dashboard in Google Sheets

	B	C	D	E	F	G	H	I	J	K
1
2		Ads overview				Data is collected between these dates:			2025-07-09	2025-09-06
3
4	Note: All cost-related metrics are shown in local currency.									Template provided by Coupler.io
5	Note: All cost-related metrics are shown in local currency.
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37				Source	Amount spend	Impressions	Clicks	CTR	CPC	CPM
38				Google Ads	16,696.00	152,954	10,062	6.58%	1.66	109.16
39				Twitter Ads	5,230	72,844	4,839	6.64%	1.08	71.80
40				LinkedIn Ads	643	134,321	2,703	2.01%	0.24	4.79
41				Facebook Ads	455.30	131,269	1,731	1.32%	0.26	3.47
42				Quora Ads	1,569.00	19,918	1,203	6.04%	1.30	78.77
43				Instagram Ads	114.84	40,574	518	1.28%	0.22	2.83
44				TikTok Ads	74.24	23,697	304	1.28%	0.24	3.13
45				Bing Ads	351.00	5,504	303	5.51%	1.16	63.77
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72	Campaign Information
73	Campaign name	Campaign type	Source	Amount spend	Impressions	Clicks		CTR	CPC	CPM
74	[LI] DevOps - #acquisition	Max conversion	LinkedIn Ads	112.52	24,123	451		1.87%	0.25	249.49
75	[LI] FSE Java #acquisition	Max conversion	LinkedIn Ads	127.02	25,815	476		1.84%	0.27	266.85
76	[LI] Product Lead 3 #acquisition	Max conversion	LinkedIn Ads	220.98	48,598	1,029		2.12%	0.21	214.75
77	[LI] Technical customer support - #acquisition	Max conversion	LinkedIn Ads	103.24	21,441	420		1.96%	0.25	245.81
78	Competitors Alternative [Tier_3]	Traffic	Instagram Ads	23.20	7,637	90		1.18%	0.26	257.78
79	FB: Cold Traffic	Engagement	Facebook Ads	137.46	37,243	429		1.15%	0.32	320.42
80	FB: Cold Traffic		Instagram Ads	13.92	4,962	66		1.33%	0.21	210.91
81	FB: Cold Traffic CA	Traffic	Facebook Ads	73.66	20,965	294		1.40%	0.25	250.54
82	FB: Cold Traffic CA		Instagram Ads	46.98	17,070	201		1.18%	0.23	233.73
83	FB: Cold Traffic UK	Traffic	Facebook Ads	119.48	36,827	483		1.31%	0.25	247.37
84	FB: Cold Traffic UK		Instagram Ads	19.72	7,598	105		1.38%	0.19	187.81
85	FB: Cold Traffic USA	Traffic	Facebook Ads	67.28	19,111	244		1.28%	0.28	275.74
86	GA: Branding campaign [Tier-1]	Traffic	Google Ads	141.00	1,463	77		5.26%	1.83	1,831.17
87	GA: Branding campaign [Tier-1]	Traffic	Google Ads	1,168.00	10,102	663		6.56%	1.76	1,761.69
88	GA: Branding campaign [Tier-2]	Traffic	Google Ads	5,840.00	54,744	3,759		6.87%	1.55	1,553.60
89	GA: Branding campaign [Tier-3]	Traffic	Google Ads	1,719.00	15,858	997		6.29%	1.72	1,724.17
90	GA: Branding campaign [Tier-4]	Traffic	Google Ads	4,932.00	41,637	2,864		6.88%	1.72	1,722.07
91	GA: Branding campaign [Tier-5]	Traffic	Google Ads	925.00	13,658	810		5.93%	1.14	1,141.98
92	Quora Ads Campaign	Quora Ads	Quora Ads	1,404.00	17,905	1,118		6.24%	1.26	1,255.81
93	Video engagement	Video Views	TikTok Ads	65.54	20,221	257		1.27%	0.26	255.02
94
95
96
97
98
99
100