Process Strategy Template FINAL - April 2012
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Process Strategy TemplateClient:
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Kickoff Meeting Date:
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Project Account ManagerSEO ManagerJunior AMAnalytics ManagerClient Primary ContactClient Technical Contact
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EricBrettTrevorChris
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DiscoveryKey Performance IndicatorsTechnical Architecture AuditKeyword Research & DevelopmentCompetitive AnalysisOn-Page ImplementationLinkbuildingReporting
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Discovery Questionnaire DeliveredProvide Analytics AccessProvide Webmaster Tools AccessInitial Keyword Research Completed & DeliveredIdentify Primary CompetitorsOn-Page Audit & Recommendations Completed & DeliveredComplete Linkable Assets InventoryComplete 1st Monthly Report
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EricBrettBrettBrettBrett
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Discovery Questionnaire Completed & Returned Identify Project PrioritiesVerify Webmaster Tools AccessInitial Keyword Research FeedbackAnalyze Competitor Linkbuilding StrategiesOn-Page Audit & Recommendations ImplementedCreate Phase I Linkbuilding PlanDeliver 1st Monthly Report
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TrevorBrettBrettEric
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Discovery Meeting ScheduledInitial KPI Recommendations Completed & DeliveredTechnical Architecture Audit Completed & DeliveredFinal Keyword List Completed & DeliveredAnalyze Competitor On-Page StrategiesOn-Page Audit & Recommendations II Completed & DeliveredApprove Phase I Linkbuilding PlanComplete 2nd Monthly Report
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EricChrisBrettBrettBrettBrettBrett
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Follow Client on Social Media PlatformsInitial KPI Recommendations FeedbackTechnical Architecture Audit Reviewed with ClientFinal Keyword List ApprovedCompetitive Analysis Reviewed with ClientOn-Page Audit & Recommendations II ImplementedSet Phase I Linkbuilding Plan MilestonesDeliver 2nd Monthly Report
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BrettBrettBrettBrettEric
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Add Client Blog RSSFinal KPI Document Completed & DeliveredBenchmark Keyword RankingsSchedule Iterative On-Page Changes (If Necessary)Evaluate Success of Phase I Linkbuilding PlanComplete 3rd Monthly Report
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BrettChrisTrevorEricBrettBrett
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Final KPI Document ApprovedMap Approved Keywords to Appropriate Site Pages & DeliverComplete Phase II Linkbuilding PlanDeliver 3rd Monthly Report
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BrettBrettEric
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Benchmark KPI Goals in AnalyticsApprove Keyword MapApprove Phase II Linkbuilding Plan
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Chris
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Set Phase II Linkbuilding Plan Milestones
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Brett
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Evaluate Success of Phase II Linkbuilding Plan
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Brett
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SEO Process Template
Individual Responsiblities