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Competitive audit
Goal: Compare the user experience of each competitor's website
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General informationUX
(rated: needs work, okay, good, or outstanding)
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First impressionsWebsite/App InteractionWebsite/App visual designWebsite/App content
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Competitor typeLocationProduct offeringPriceWebsiteBusiness sizeTarget audience Unique value proposition Desktop website experienceMobile website experienceFeaturesAccessibilityUser flow NavigationBrand identityToneDescriptiveness
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LoopRRR
(our company)		-Ontario, Canada-MediumOntario citizens Smart item recognize and categorizeN/AN/AOutstanding
+ Smart camera recognize
+ Operation hour 		Good
+ Clear and simple		Outstanding
+ Easy to navigate
+ Clear indication of clickable elements		Good
+ Clear color scheme, font, and art direction
+ Current UI design trand		Fun, friendly and directGood
+ All key info is present
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iRecycleDirectAmerica13 types of recyclable items-https://apps.apple.com/ca/app/irecycle/id312708176#?platform=iphoneLargeAmerican citizensLarge database for recycle centresN/AN/AOutstanding
+ Clear categorization for the types of garbages
+ Operation hours, address, etc. are displayed		Needs improvement
- Limited location		Outstanding
+ Easy to follow and understand		Outstanding
- Easy to navigate 		Okay
+ Simple and consistent colours
- Rigid and plain		Serious and directGood
+ All key info is present
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BindicatorDirectCanada25+ categories-https://www.york.ca/wps/portal/yorkhome/environment/bindicator/bindicator/!ut/p/z1/jY_NDoIwEISfxQcw3TaUnyMp0VJEJYhiL6ZqwCZaCCEefHob9WZA57bJN7MzSKISSaPuula9boy62nsv3QME1OFBDmJOaQQhEwkUeY6z2EW7NzCgEJD8yz8MyPF48euBXUC6lKU1kq3qL1NtqgaVR23O-qT6prMN5CuDEMflmIEA7AUQz5Zsk6WEwBa-AL7yLeCtaeRzDAn5ACM121tRPhZVHteTyRNARBx7/dz/d5/L2dBISEvZ0FBIS9nQSEh/LargeAnyone in Canada who needs help with categorizing garbageVarious categories and sub-categoriesGood
+ Straightforward
+ Clear design
- Plain and not engaging
Outstanding
- Responsive but fonts are too small
- Confusing navigation
- Ambiguous search		Good
+ Various types of item categories
+ Clear instruction and where it goes for home disposable/recyclable items
- Big items not supported		Outstanding
+ Easy to follow
+ Clear text instructions		Outstanding
+ Easy to navigate		Okay
+ Simple and consistent colours
- Rigid and plain		Serious and directGood
+ All key info is present
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Waste WizardDirectToronto, CanadaA LOT of categories for garbage-https://www.toronto.ca/services-payments/recycling-organics-garbage/waste-wizard/SmallAnyone in Toronto who needs help with categorizing garbageApp and websiteNeeds to improve
- Overwhelming text and garbage cymbols
- Hard to identify where to look at		Okay
+ Fully responsive
- Confusing navigation		Needs improvement
- Unclear features		App - Outstanding
+ Clear and instructions
Outstanding
+ Easy to navigate
+ Clear indication of clickable elements		Okay
+ Simple and consistent colours
- Rigid and plain		Serious and directOkay
- Too descriptive
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Recycle NationIndirectAmericaNot clear-https://recyclenation.com/recycling-api/LargeAnyone in America who needs help with categorizing garbageB2BNeeds to improve
- Confusing navigation		Okay
+ Fully Responsive
- Confusing navigation		Needs improvement
- Features are hard to test on		Needs improvement
- Hard to understand how the website works		N/A
Okay
+ Cute and colorful vector graphics
+ Color (green) associated with recycle
- Rigid and plain		Serious and directNeeds improvement
- Not to the point
- Not all key info is present
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