🔮 Pocus Signal Library

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1	🔮 Welcome to the Pocus Signal Library 100+ signals to inspire your growth playbooks HOW TO USE THIS LIBRARY 1. Make a copy - File > Make a copy 2. Filter the list by outbound type, signal type, or by what's available in Pocus 3. Use the signals and corresponding guides to build highly targeted and effective playbooks to build pipeline, close deals, expand customers, retain customers and more! NEW TO SIGNALS? If you're new to the concept of signals get the TL;DR below What is a signal? Compelling event about accounts or contacts to identify high intent prospects and conduct timely, relevant, and actionable prospecting & account planning Where do signals come from? - Internal data: prospects interacting with your company (i.e. product usage, website visits, marketing engagement) - External data: publicaly available and 3rd party data about your prospects that Pocus provides out-of-the box or via partners (i.e. funding announcements, job changes, new product launched, podcast appearances) - AI signals: data only available to you in Pocus! We use our AI knowledge agents to scrape data from across the internet and surface only what's relevant and unique to your business How do I use signals? - Alerts: find high intent prospects that had a recent compelling event - Research & strategy: understand prospect's business and initiatives - Outbound: use signals to reach out to the right people with tailored outreach What are the types of signal-based outbound? - Cold outbound: prospect has never interacted with your product/website, but has intent based on company's priorities or a recent compelling event - Warm outbound / inbound: prospect has interacted with your product/website AND has intent based on company's priorities - Expansion: prospect has interacted with your product and has intent for more seats or use cases LEARN MORE Learn more about how to use signals to power your GTM on our blog. Need help getting started? Our GTM engineers can show you how easy it is to build signal-based playbooks in Pocus. Not a customer? Request a demo 💡This is a living database, we’ll update this frequently as we learn from our community, customers, and all of you! Let’s make revenue magic together! 🔮
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