| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | INFORMS Journal Title | Title of paper | Names of authors (in order listed in the citation): | Year of publication | Volume and Issue | Article URL | ||||||||||||||||||||
2 | Marketing Science | A structured analysis of unstructured big data by leveraging cloud computing | X Liu, PV Singh, K Srinivasan | 2016 | 35 (3) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2015.0972 | ||||||||||||||||||||
3 | Marketing Science | Credit scoring with social network data | Y Wei, P Yildirim, C Van den Bulte, C Dellarocas | 2016 | 35 (2) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2015.0949 | ||||||||||||||||||||
4 | Marketing Science | Crumbs of the cookie: User profiling in customer-base analysis and behavioral targeting | M Trusov, L Ma, Z Jamal | 2016 | 35 (3) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2015.0956 | ||||||||||||||||||||
5 | Marketing Science | Mining brand perceptions from twitter social networks | A Culotta, J Cutler | 2016 | 35 (3) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2015.0968 | ||||||||||||||||||||
6 | Marketing Science | Mobile ad effectiveness: Hyper-contextual targeting with crowdedness | M Andrews, X Luo, Z Fang, A Ghose | 2016 | 35 (2) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2015.0905 | ||||||||||||||||||||
7 | Marketing Science | Model-based purchasse predictions for large assortments | Bruno J.D. Jacobs, Bas Donkers, Dennis Fok | 2016 | 35 (3) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2016.0985 | ||||||||||||||||||||
8 | Marketing Science | Quantifying cross and direct network effects in online consumer-to-consumer platforms | J Chu, P Manchanda | 2016 | 35 (6) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2016.0976 | ||||||||||||||||||||
9 | Marketing Science | Sentence-based text analysis for customer reviews | J Büschken, GM Allenby | 2016 | 35 (6) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2016.0993 | ||||||||||||||||||||
10 | Marketing Science | The role of paid, earned, and owned media in building entertainment brands: Reminding, informing, and enhancing enjoyment | MJ Lovett, R Staelin | 2016 | 35 (1) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2015.0961 | ||||||||||||||||||||
11 | Marketing Science | To share or not to share: Demand forecast sharing in a distribution channel | Jiang, B., Tian, L., Xu, Y. and Zhang, F | 2016 | 35 (5) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2016.0981 | ||||||||||||||||||||
12 | Marketing Science | Too much information? Information provision and search costs | Branco, F., Sun, M., & Villas-Boas, J. M. | 2016 | 35 (4) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2015.0959 | ||||||||||||||||||||
13 | Marketing Science | Zooming in on choice: How do consumers search for cameras online? | Bronnenberg, B.J., Kim, J.B. and Mela, C.F. | 2016 | 35 (5) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2016.0977 | ||||||||||||||||||||
14 | Marketing Science | Competitive price targeting with smartphone coupons | Dubé JP, Fang Z, Fong N, Luo X | 2017 | 36 (6) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2017.1042 | ||||||||||||||||||||
15 | Marketing Science | Customer acquisition via display advertising using multi-armed bandit experiments | EM Schwartz, ET Bradlow, PS Fader | 2017 | 36 (4) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2016.1023 | ||||||||||||||||||||
16 | Marketing Science | Idea generation, creativity, and prototypicality | O Toubia, O Netzer | 2017 | 36 (1) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2016.0994 | ||||||||||||||||||||
17 | Marketing Science | Mobile money in Tanzania | Economides, N. and Jeziorski, P | 2017 | 36 (6) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2017.1027 | ||||||||||||||||||||
18 | Marketing Science | Motivation of user-generated content contribution: social connectedness moderates the effects of monetary rewards | Sun, Y., Dong, X. and McIntyre, S | 2017 | 36 (3) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2016.1022 | ||||||||||||||||||||
19 | Marketing Science | Online reputation management: Estimating the impact of management responses on consumer reviews | D Proserpio, G Zervas | 2017 | 36 (5) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2017.1043 | ||||||||||||||||||||
20 | Marketing Science | Simultaneous or sequential? search strategies in the us auto insurance industry | E Honka, P Chintagunta | 2017 | 36 (1) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2016.0995 | ||||||||||||||||||||
21 | Marketing Science | Spillover effects in seeded word-of-mouth marketing campaigns | Chae, I., Stephen, A.T., Bart, Y. and Yao, D | 2017 | 36 (1) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2016.1001 | ||||||||||||||||||||
22 | Marketing Science | Beyond the Last Touch: Attribution in Online Advertising | Ron Berman | 2018 | 37 (5) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2018.1104 | ||||||||||||||||||||
23 | Marketing Science | Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery | Hannes Datta, George Knox, Bart J. Bronnenberg | 2018 | 37 (1) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2017.1051 | ||||||||||||||||||||
24 | Marketing Science | Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond | Judith A. Chevalier, Yaniv Dover, Dina Mayzlin | 2018 | 37 (5) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2018.1090 | ||||||||||||||||||||
25 | Marketing Science | Personalization in Email Marketing: The Role of Noninformative Advertising Content | Navdeep S. Sahni, S. Christian Wheeler, Pradeep Chintagunta | 2018 | 37 (2) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2017.1066 | ||||||||||||||||||||
26 | Marketing Science | Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers | Bing Jing | 2018 | 37 (3) | https://pubsonline.informs.org/doi/abs/10.1287/mksc.2018.1084 | ||||||||||||||||||||
27 | Marketing Science | Social Responsibility and Product Innovation | Ganesh Iyer, David A. Soberman | 2016 | 35 (5) | https://doi.org/10.1287/mksc.2015.0975 | ||||||||||||||||||||
28 | Marketing Science | Entry of Copycats of Luxury Brands | Sarah Yini Gao, Wei Shi Lim, Christopher S. Tang | 2017 | 36 (2) | https://doi.org/10.1287/mksc.2016.1008 | ||||||||||||||||||||
29 | Marketing Science | Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment | Jean-Pierre Dubé, Xueming Luo, Zheng Fang | 2017 | 36 (2) | https://doi.org/10.1287/mksc.2016.1012 | ||||||||||||||||||||
30 | Marketing Science | Match Your Own Price? Self-Matching as a Retailer’s Multichannel Pricing Strategy | Pavel Kireyev, Vineet Kumar, Elie Ofek | 2017 | 36 (6) | https://doi.org/10.1287/mksc.2017.1035 | ||||||||||||||||||||
31 | Marketing Science | Optimizing Click-Through in Online Rankings with Endogenous Search Refinement | Babur De los Santos, Sergei Koulayev | 2017 | 36 (4) | https://doi.org/10.1287/mksc.2017.1036 | ||||||||||||||||||||
32 | Marketing Science | Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness | Chenxi Li, Xueming Luo, Cheng Zhang, Xiaoyi Wang | 2017 | 36 (5) | https://doi.org/10.1287/mksc.2017.1044 | ||||||||||||||||||||
33 | Marketing Science | The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors | Dinesh Puranam, Vishal Narayan, Vrinda Kadiyali | 2017 | 36 (5) | https://doi.org/10.1287/mksc.2017.1048 | ||||||||||||||||||||
34 | Marketing Science | Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different? | Sam Ransbotham, Nicholas H. Lurie, Hongju Liu | 2019 | 38 (5) | https://doi.org/10.1287/mksc.2018.1115 | ||||||||||||||||||||
35 | Marketing Science | Identifying Customer Needs from User-Generated Content | Artem Timoshenko, John R. Hauser | 2019 | 38 (1) | https://doi.org/10.1287/mksc.2018.1123 | ||||||||||||||||||||
36 | Marketing Science | Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments | Kanishka Misra, Eric M. Schwartz, Jacob Abernethy | 2019 | 38 (2) | https://doi.org/10.1287/mksc.2018.1129 | ||||||||||||||||||||
37 | Marketing Science | A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook | Brett R. Gordon, Florian Zettelmeyer, Neha Bhargava, Dan Chapsky | 2019 | 38 (2) | https://doi.org/10.1287/mksc.2018.1135 | ||||||||||||||||||||
38 | Marketing Science | Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels | Hui Li, Kannan Srinivasan | 2019 | 38 (3) | https://doi.org/10.1287/mksc.2018.1143 | ||||||||||||||||||||
39 | Marketing Science | Recommending Products When Consumers Learn Their Preference Weights | Daria Dzyabura, John R. Hauser | 2019 | 38 (3) | https://doi.org/10.1287/mksc.2018.1144 | ||||||||||||||||||||
40 | Marketing Science | Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies | Nico Neumann, Catherine E. Tucker, Timothy Whitfield | 2019 | 38 (6) | https://doi.org/10.1287/mksc.2019.1188 | ||||||||||||||||||||
41 | Marketing Science | Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases | Xueming Luo, Siliang Tong, Zheng Fang, Zhe Qu | 2019 | 38 (6) | https://doi.org/10.1287/mksc.2019.1192 | ||||||||||||||||||||
42 | Marketing Science | Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising | Anna E. Tuchman | 2019 | 38 (6) | https://doi.org/10.1287/mksc.2019.1195 | ||||||||||||||||||||
43 | Marketing Science | Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments | Romain Cadario, Pierre Chandon | 2020 | 39 (3) | https://doi.org/10.1287/mksc.2018.1128 | ||||||||||||||||||||
44 | Marketing Science | What Do News Aggregators Do? Evidence from Google News in Spain and Germany | Joan Calzada, Ricard Gil | 2020 | 39 (1) | https://doi.org/10.1287/mksc.2019.1150 | ||||||||||||||||||||
45 | Marketing Science | Mobile App Introduction and Online and Offline Purchases and Product Returns | Unnati Narang, Venkatesh Shankar | 2020 | 38 (5) | https://doi.org/10.1287/mksc.2019.1169 | ||||||||||||||||||||
46 | Marketing Science | Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry? | Garrett A. Johnson, Scott K. Shriver, Shaoyin Du | 2020 | 39 (1) | https://doi.org/10.1287/mksc.2019.1198 | ||||||||||||||||||||
47 | Marketing Science | Lifting the Veil: The Benefits of Cost Transparency | Bhavya Mohan, Ryan W. Buell, Leslie K. John | 2020 | 39 (6) | https://doi.org/10.1287/mksc.2019.1200 | ||||||||||||||||||||
48 | Marketing Science | Curation Algorithms and Filter Bubbles in Social Networks | Ron Berman, Zsolt Katona | 2020 | 39 (2) | https://doi.org/10.1287/mksc.2019.1208 | ||||||||||||||||||||
49 | Marketing Science | Visual Listening In: Extracting Brand Image Portrayed on Social Media | Liu Liu, Daria Dzyabura, Natalie Mizik | 2020 | 39 (4) | https://doi.org/10.1287/mksc.2020.1226 | ||||||||||||||||||||
50 | Marketing Science | Managing Churn to Maximize Profits | Aurélie Lemmens, Sunil Gupta | 2020 | 39 (5) | https://doi.org/10.1287/mksc.2020.1229 | ||||||||||||||||||||
51 | Management Science | Sequential search with refinement: Model and application with click-stream data | Y Chen, S Yao | 2017 | 63 (12) | https://pubsonline.informs.org/doi/10.1287/mnsc.2016.2557 | ||||||||||||||||||||
52 | Management Science | Collaborative Consumption: Strategic and Economic Implications of Product Sharing | Baojun Jiang, Lin Tian | 2018 | 64 (3) | https://pubsonline.informs.org/doi/abs/10.1287/mnsc.2016.2647 | ||||||||||||||||||||
53 | Management Science | Pricing with Cookies: Behavior-Based Price Discrimination and Spatial Competition | Chongwoo Choe, Stephen King, Noriaki Matsushima | 2018 | 64 (12) | https://pubsonline.informs.org/doi/abs/10.1287/mnsc.2017.2873 | ||||||||||||||||||||
54 | Management Science | Online Shopping Intermediaries: The Strategic Design of Search Environments | Anthony Dukes, Lin Liu | 2016 | 62 (4) | https://doi.org/10.1287/mnsc.2015.2176 | ||||||||||||||||||||
55 | Management Science | Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance | Stephen J. Anderson, Rajesh Chandy, Bilal Zia | 2018 | 64 (12) | https://doi.org/10.1287/mnsc.2017.2920 | ||||||||||||||||||||
56 | Management Science | The Value of Personal Information in Online Markets with Endogenous Privacy | Rodrigo Montes, Wilfried Sand-Zantman, Tommaso Valletti | 2019 | 65 (3) | https://doi.org/10.1287/mnsc.2017.2989 | ||||||||||||||||||||
57 | Management Science | Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads | Anja Lambrecht, Catherine Tucker | 2019 | 65 (7) | https://doi.org/10.1287/mnsc.2018.3093 | ||||||||||||||||||||
58 | Management Science | Search Personalization Using Machine Learning | Hema Yoganarasimhan | 2020 | 66 (3) | https://doi.org/10.1287/mnsc.2018.3255 | ||||||||||||||||||||
59 | ||||||||||||||||||||||||||
60 | ||||||||||||||||||||||||||
61 | ||||||||||||||||||||||||||
62 | ||||||||||||||||||||||||||
63 | ||||||||||||||||||||||||||
64 | ||||||||||||||||||||||||||
65 | ||||||||||||||||||||||||||
66 | ||||||||||||||||||||||||||
67 | ||||||||||||||||||||||||||
68 | ||||||||||||||||||||||||||
69 | ||||||||||||||||||||||||||
70 | ||||||||||||||||||||||||||
71 | ||||||||||||||||||||||||||
72 | ||||||||||||||||||||||||||
73 | ||||||||||||||||||||||||||
74 | ||||||||||||||||||||||||||
75 | ||||||||||||||||||||||||||
76 | ||||||||||||||||||||||||||
77 | ||||||||||||||||||||||||||
78 | ||||||||||||||||||||||||||
79 | ||||||||||||||||||||||||||
80 | ||||||||||||||||||||||||||
81 | ||||||||||||||||||||||||||
82 | ||||||||||||||||||||||||||
83 | ||||||||||||||||||||||||||
84 | ||||||||||||||||||||||||||
85 | ||||||||||||||||||||||||||
86 | ||||||||||||||||||||||||||
87 | ||||||||||||||||||||||||||
88 | ||||||||||||||||||||||||||
89 | ||||||||||||||||||||||||||
90 | ||||||||||||||||||||||||||
91 | ||||||||||||||||||||||||||
92 | ||||||||||||||||||||||||||
93 | ||||||||||||||||||||||||||
94 | ||||||||||||||||||||||||||
95 | ||||||||||||||||||||||||||
96 | ||||||||||||||||||||||||||
97 | ||||||||||||||||||||||||||
98 | ||||||||||||||||||||||||||
99 | ||||||||||||||||||||||||||
100 |