PPC Profit Calculator
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Pay Per Click Profit Calculator: How much will you make from a Pay Per Click Marketing campaign? Use for PPC platforms such as Facebook, Adwords, Bing, Linkedin, Pinterest
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How to Use: Fill in the red cells in Steps 1-5. This will update the table to allow you to see how the metrics move based on your input
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You need to make a copy of this sheet in order to use it (File > Make Copy)
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Use for PPC platforms such as Facebook, Adwords, Bing, Linkedin, Pinterest
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Step 1
Cost Per Click (CPC)
$3.00Conversion RateCost Per LeadAquired LeadsAcquired CustomersSalesProfitROIConnect With Me
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Step 2Budget$1,00010.0%$30.0033.310.0$45,000$44,0004400%www.twitter.com/hdean
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Step 3Conversion Rate10.0%11.0%$27.2736.711.0$49,500$48,5004850%www.linkedin.com/in/hdean
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Step 4Close Rate30.00%12.0%$25.0040.012.0$54,000$53,0005300%www.sachistudio.com
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Step 5Value of Sale$4,50013.0%$23.0843.313.0$58,500$57,5005750%www.facebook.com/hdeanhua
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Target Cost Per Lead
$20.0014.0%$21.4346.714.0$63,000$62,0006200%
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15.0%$20.0050.015.0$67,500$66,5006650%
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Cells that are bright green is where your conversion rate will generate your target cost per lead16.0%$18.7553.316.0$72,000$71,0007100%
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17.0%$17.6556.717.0$76,500$75,5007550%
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Total Clicks Generated
333.318.0%$16.6760.018.0$81,000$80,0008000%
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19.0%$15.7963.319.0$85,500$84,5008450%
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20.0%$15.0066.720.0$90,000$89,0008900%
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Tips to reduce cpc and increase conversion rateAccompanying Youtube Video
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