Experiment Backlog

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T
1	ID	Experiment Name	Category	Impact	Confidence	Effort	Priority Score	Owner	Status	Start	End	Target Variable	Prediction	Failure	WTF, S!	Actual	Mkt Est	Eng Est	Result	Retro notes

2	EX1	Home page as landing page	Acquisition	10	8	7	8.3	Greta	Completed	7/10/2017	7/21/2017	Home Page CR	+10%	0%	-20%	+12%	2 Days	1 Day	Success
3	EX2	14-day trial drip campaign	Revenue	4	7	7	6.0	Lily	Completed	7/24/2017	8/4/2017	Activation Rate	+5%	0%	-10%	+.3%	1 Day	0 Days	Failure
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