Competitive Analysis
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PurposeTo analyze the way that other municipal websites/applications handle parking ticket payments. To observe the organization of information sharing and task completing (how to vs. do) on other government sites/apps.
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Key Takeaways
Most government sites have an affordance that tells users they will be moving off their site to a third party payment app.
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boston.gov has a simpler process when it comes to payment pages, and they are leading the space in "how to" pages.
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Search is a good substitute for weak navigation for other sites.
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Organizing information by who the user is clean for certain tasks.
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Parking PaymentHow To Pages (Other Government Sites)
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CityAre how to and payment separate?External routingRedirect message?How many steps in the flow before having to input ticket info?How is the page accessed? (flow)Does the pay parking option standout?Do they have them?What are they called?What is the organization of information sharing/task completion?Common tasks/how to
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BostonNoYes, to old siteNo3 or 2Home > Pay & Apply > How to; Home > How toYes
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PhiladelphiaYesYes, to old site - https://prodpci.etimspayments.com/pbw/include/philadelphia_parking/input.jspThere is the "open new page" icon (square with arrow) but it doesn't open a new window or tab, it goes straight to that page5Home > Services on main nav > Cars, parking, transportation > Pay a parking ticket > information "how to" like page, link to payment page under "online"NoKind ofTrending Requests, listed under departmentsBy 1) most popular under "trending" at bottom of page, or by task under service/departmentApply for a Homestead Exemption, Correctional facilities, Pay a parking violation, Pay a water bill, Pay a Real Estate Tax bill, Search for property information, Trash and recycling schedule, Turn water service on or off
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ChicagoYesYes, to old site - https://parkingtickets.cityofchicago.org/CPSWeb/home.doButton suggesting external routing, opens new tab3Home > "I Want To... Pay" > Click button "Get Started Online"NoNoN/ABy what the user wants to doApply for, check status of, find/get, pay for/buy, register, report/file, request, sign up for/volunteer
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LANoYes, to LADOT - https://prodpci.etimspayments.com/pbw/include/laopm/pvb_home.htmlThere is the "open new page" icon (square with arrow) and linked text opening new tab6 total (3 on website, 3 on external)Home > support for residents > Pay a parking ticket (under Make a Payment header, last column on right) > [EXTERNAL] Pay a parking ticket > payment method (web, in person, app) link > info page and task completionSlightly on website - first under the Make Payment column on website, but YES on the external - icon is yellow while others are blueKind ofSupport for ResidentsTopicUnder "Popular Services": Animal Services, family heath & social services, housing services, trash pick up/drop off services, public safety & emergency, report vandalism/graffiti
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DCNoYes, twice. Once from site search to dept of public works, and then from there to DMVThere is the "open new page" icon (square with arrow) and linked text opening new tab4 total, but confusing because of the routingHome > Search (Popular searches all the way at bottom) > click link > [EXTERNAL] click link to DMVNo - at the bottom of page, but it is listed first under popularNoN/ABy user type (resident, goverment, visitor, jobs) and SEARCHPopular searches
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OKCYesYes, to web applicationButton suggesting external routing, opens on same page2Home (Pay your ticket) > Pay online > [EXT. drop down for which type of ticket]No, but payments in general are emphasizedNoN/ABy 1) information pertinent to a certain type of entity (resident, business, recreation, government, depts, visitors) and 2) task/need: "I want to..." and 3) search6 buttons on the home page: pay your utility bill, report it, pay your ticket, adopt/find a pet, embark, maps 3
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