Online Audit Template--click File->Make a Copy

	A	B	C	D	E	F	G	H	I	J	K	L	M
1		[Your Company]	[Closest competitor]	Africa Eats	Penda Health	Angaza	Jacaranda health	Sanergy	Last Mile Health	M-Kopa	One Acre Fund	Source	What to do
2	Overall Score	0%	0%	31%	38%	38%	40%	43%	47%	67%	72%

3	Search
5	Organic Monthly Traffic			194	2,009	3,266	1,155	1,093	1,696	68,424	3,305	link
7	Backlinks			629	916	5,717	9,607	4,950	7,485	14,071	44,325	link
10	Qualitative assessment of Website
11
12	Social and News
13	Facebook Followers				14000	3,500	12,000	4,500	5,500	20,000	82,000	Facebook
14	x.com Followers			175	654	3,570		4,800	6,714	7,724	27,000	Twitter
15	LinkedIn followers			330								LinkedIn
16	Qualitative assessment of social media			Luni Libes' personal Twitter page largest associated following
17	Global News Mentions			1	71	449	133	557	2,740	6,380	1,270	link
18	Local News Mentions (e.g. Nation+Standard in KE)			0	0		0	6	0	94	99	link
19	Founder/CEO Name			Luni Libes	Rob Korom	Lesley Marincola	Nick Pearson	David Auerbach	Raj Panjabi	Jesse Moore	Andrew Youn
20	Founder/CEO News Mentions			61	1	4	1	126	525	246	111	link
21
22	Review
23	Google Maps Reviews			0	4	4.3	4	4.4	3	3.7	3.9	Google
24	Glassdoor							4.1		4.2	3.7	link
25	Facebook Reviews			0	4.5	4.3	4.3	4.2		2.3	4.6	Facebook
26
27	Podcasts and Conferences
28	On podcasts?			4	3	0	5	7	17	13	13	link	hire a podcast rep
29	Do they have a newsletter? (1 for yes, 0 for no)			1	1	1	1	1	1	1	1
30	Qualitative assessment of newsletter
31	Attends Conferences? (1 for yes, 0 for no)			1	1	1	1	1	1	1	1
32	Speakers at Conferences? (1 for yes, 0 for no)			1	1	1	1	1	1	1	1	link
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