Online Audit Template--click File->Make a Copy

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O
1		How to test	[Your Company]	[Closest competitor]	KuzanaMar2026	KuzanaDec2025	Africa Eats	Penda Health	Angaza	Jacaranda health	Sanergy	Last Mile Health	M-Kopa	One Acre Fund	Action items for improvement
2	Overall Score	click the links	0%	0%	0%	22%	21%	34%	35%	36%	40%	44%	63%	69%

3	Search
4	On page SEO score	https://app.neilpatel.com/en/dashboard				63		79	84	74	74	80	65	85
5	Organic Monthly Traffic	link				0	194	2,009	3,266	1,155	1,093	1,696	68,424	3,305
6	Organic Key words	https://app.neilpatel.com/en/dashboard				0		1,039	762	488	606	2,236	7,919	4,955
7	Backlinks	link				30	629	916	5,717	9,607	4,950	7,485	14,071	44,325
10	Qualitative assessment of Website					informative, design not very clean
11
12	Social and News
13	Facebook Followers	<-check site				833		14000	3,500	12,000	4,500	5,500	20,000	82,000
14	TikTok	<-check site				16,890
15	Instagram	<-check site				789
16	WhatsApp community	<-check site				803
17	x.com Followers	<-check site				0	175	654	3,570		4,800	6,714	7,724	27,000
18	LinkedIn followers	<-check site				2481	330
19	YouTube followers	<-check site
20	Newsletter/Blog Subscribers	<-check site				2200
21	Qualitative assessment of social media					Kyle's linkedin w/ 9,500 subscribers	Luni Libes' personal Twitter page largest associated following
22	Global News Mentions	link				0	1	71	449	133	557	2,740	6,380	1,270
23	Local News Mentions (e.g. Nation+Standard in KE)	link				0	0	0		0	6	0	94	99
24	Founder/CEO Name					Kyle Schutter	Luni Libes	Rob Korom	Lesley Marincola	Nick Pearson	David Auerbach	Raj Panjabi	Jesse Moore	Andrew Youn
25	Founder/CEO News Mentions related to the company	link				2	61	1	4	1	126	525	246	111
26
27	Review
28	Google Maps Reviews	Google				0	0	4	4.3	4	4.4	3	3.7	3.9
29	Glassdoor	link				0					4.1		4.2	3.7
30	LinkedIn references	number				4
31	Facebook Reviews	Facebook				0	0	4.5	4.3	4.3	4.2		2.3	4.6
32
33	Podcasts and Conferences
34	On podcasts?	link				1	4	3	0	5	7	17	13	13	hire a podcast rep
35	Do they have a newsletter?	(1 for yes, 0 for no)					1	1	1	1	1	1	1	1
36	Qualitative assessment of newsletter
37	Attends Conferences?	(1 for yes, 0 for no)				2	1	1	1	1	1	1	1	1
38	Speakers at Conferences?	(1 for yes, 0 for no) check here link				1	1	1	1	1	1	1	1	1
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102