Content ROI Calculator
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ABCEFGHIJ
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Content ROI Calculator
Note: Only edit cells in grey!
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Page
Unique Pageviews
WeightPage Value
Content Production Cost
Content ROISettings
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/home1730$0.00Total Goal Value$2,000.00
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/blog790$0.00Content URL String/blog
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/blog/post1612$420.69$300.0040.23%
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/product/item1602$413.79Results
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/product/item2582$400.00
Average Content Value
$271.26
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/blog/post2572$393.10$300.0031.03%
Average Content ROI
35.63%
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/about-us542$372.41
Total Content Value
$813.79
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Total Content Cost$600.00
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Total Content ROI35.63%
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Instructions
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1. Create a segment in Google Analytics to focus more specifically on content-related data. I recommend a segment that includes users who first read a piece of content, then converted.
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2. After applying your segment, grab your total goal value from Conversions>Goals>Overview, and enter it into cell J3.
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3. Next, export the Behavior>Site Content>All Pages report.
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4. Paste the pages and corresponding unique pageviews in columns A and B respectively.
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5. (optional) In cell J4, enter the subdirectory or subfolder your blog is in on your site. For example, if my blog is on blog.carlinleung.ca, I'd enter "blog." If it's on carlinleung.ca/blog, I'd enter "/blog". The field uses contains logic to determine what counts when calculating content value, ROI and cost.
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6. (optional) enter a weight for your pages in Column C. A weight of 0 removes the page from the total calculation; weights higher than 1 will attribute more value to that page.
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7. (optional) enter the total $$ value you spent creating each content page in Column F to get your ROI!
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For a more detailed tutorial, click here
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