WEBRIS: Technical SEO Audit
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ABCD
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READ HOW TO USE THIS TEMPLATE:
http://goo.gl/vpKPuq
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ItemStatusCommentsSource
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Accessibility/Findability Issues
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Crawl vs. Index StatusPass
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Server Uptime
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Robots.txt
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Use of meta robots tags (follow, no-follow, index, no-index)
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Use of Meta Refresh Tag
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Client Side Errors (40x)
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Server Side Errors (50x)
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HTML Sitemap
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Page XML Sitemaps
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Found Page XML Sitemaps?
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Page XML Sitemap(s) Listed in Robots.txt
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Page XML Sitemap(s) is Listed in GSC
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Page XML Sitemap with Broken Links
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Mobile XML Sitemaps
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Found Mobile Pages?
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Found Mobile XML Sitemaps
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Mobile XML Sitemap(s) Listed in Robots.txt
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Mobile XML Sitemap(s) Listed in GSC
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Mobile XML Sitemap(s) with Broken Links
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Video XML Sitemaps
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Found Videos?
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Found Video XML Sitemaps
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Video XML Sitemap(s) Listed in Robots.txt
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Video XML Sitemap(s) Listed in GSC
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Video XML Sitemap(s) with Broken Links
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Image XML Sitemaps
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Found Images?
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Found Images XML Sitemaps
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Image XML Sitemap(s) Listed in Robots.txt
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Image XML Sitemap(s) Listed in GSC
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Image XML Sitemap(s) with Broken Links
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Pagination <rel="prev", rel="next")
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Use of session IDs or other unique identifiers/parameters
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Use of splash or gateway pages
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Site accessible without Javascript (disable JS)
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Custom 404 Page
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Sub-domains
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Found subdomains?:
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Sub-domains have robots.txt
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Sub-domains have sitemaps
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Sub-domain indexing
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Architecture Issues
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Links coded in HTML (NOT JavaScript)
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Breadcrumbs
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Breadcrumbs Found and Available in All The Pages
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Breadcrumb Visual Representation (last trail path NOT clickable)
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Breadcrumbs NOT in JS
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TLM Reflects Order in Terms of Relevance of Content
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Footer optimization
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Faceted Navigation Optimization (html, js, ajax)
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Site Directory Structure
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URL Issues
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Hyphens used as default delimiter in URLs
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Overall URL friendliness (short and easy to share)
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Overall URL optimization (usage of target keywords)
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Absolute vs. Relative URL References in Source Code
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On-Page Tagging/Markup Issues
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Page Source META tags (ie.: <title>, meta description in head)
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<title>:
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Title Located in head?
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Missing <title>
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Duplicate <title>
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Title Size:
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Over 65 characters
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Below 30 characters
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Over 482 pixels
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Below 200 pixels
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Same as H1
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Multiple
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<meta description>
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Meta Description Located in head?
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Missing Meta Description
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Duplicate Meta Descriptions
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Size of Meta Description:
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Over 156 characters
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Below 70 characters
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Over 928 pixels
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Below 400 pixels
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Page Headings (H1-H6))
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Headings Placement in Landing Page
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H1:
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Missing H1 Heading
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Duplicate Headings
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Over 70 characters
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Multiple H1
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H2:
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Missing H2
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Duplicate h2 Headings
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Over 70 characters
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Multiple H2
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Meta Keywords
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Structured Data
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Use of Structured Datamarkup
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Main Body Content
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Key Content Location
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Checklist
404 Pages GSC
404 Pages SF
403 GSC
Pages XML Sitemap
Rel Previous and Next
Underscore as Delimiter
Duplicate Titles
Page Titles Over 65 Characters
Page Titles Below 30 Characters
Page Titles Over 482 Pixels
Page Titles Below 200 Pixels
Multiple Page Titles
Missing Meta Descriptions
Duplicate Meta Descriptions
Meta Description < 70 Character
Meta Description < 400 Pixels
Missing H1
Duplicate H1
H1 > 70 characters
Multiple H1
Missing H2
Duplicate H2
Multiple H2
YouTube Channel Videos
YouTube Data
Images
Missing Alt Text
Canonical Directive
Redirect Chains
rel=no follow
Internal Links GSC