SWOT Analysis - Apple Music
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SWOT Chart
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Apple Music
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StrengthsBeautiful AestheticsApple BrandingPulls from itunes libraryDifferent
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WeaknessesCluttered UImediocre music suggestionsquestionable featuresPaid service
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OpportunitiesCapitalizing on pulling from iTunes library
Connect feature: provides inside info about artists to build an artist-fan relationship.
Apple users are integrated into all services
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Threats
Spotify: Offers better features, like discover weekly
Spotify: Just offers more and focuses to a specific audience
No platform for smaller artists, like Bandcamp and Soundcloud
Spotify won the streaming market... for now
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Spotify
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StrengthsHuge user base Very much establishedAccessible, integrates w/ a lot technologiesSpecific curated playlists
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WeaknessesOffers too many features?Alienates older audiences with features/UIMajority of income: premium serviceArtists being paid too little
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OpportunitiesGrowing streaming marketNew technologies to integrate with
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ThreatsArtists leavingPossible other service that wins users from Spotify, like AM
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Google Play
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Strengths
works as default music player and streaming service
Familiar interface
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WeaknessesInterface isn't unique Doesn't offer anything particularly special. Basic.
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OpportunitiesIntegrated with Google servicesAccess to cloud servicesComes with Youtube Red
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ThreatsBranding isn't strongOther services that offer more robust deatures
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Build app on outliers: Social media feature + specific curation. Is there a sweet spot between the two markets, Mil. and BBs.
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