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CAMPAIGNSTART DATELAUNCHEND DATEHOW TO USE THIS TOOL
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Black FridayOct 24Nov 21Nov 24First, go to File → Make a Copy and save this template to your Google Drive.

In the table to the left, we’ve included popular holiday campaigns and recommended timelines (from planning to launch).

You can adjust the start and end dates for any stage and they’ll automatically update in the Timeline view. You can also rename any project stage to fit your needs.

By default, these start and end dates will keep you free on actual holidays, but you can change them if you’d like!

NOTE: If specific campaigns or planning stages aren’t relevant to you and your business, simply hide those rows in the timeline view. Deleting rows from this sheet will break parts of the timeline view.
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Planning & foundationsOct 24Oct 31
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Prime your listNov 01Nov 08
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Create offerNov 09Nov 16
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Build promotion campaignNov 16Nov 21
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Go liveNov 21Nov 24
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Small Business SaturdayOct 24Nov 21Nov 25
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Planning & foundationsOct 22Oct 29
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Prime your listNov 01Nov 08
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Create offerNov 09Nov 16
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Build promotion campaignNov 16Nov 21
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Go liveNov 24Nov 25
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Cyber MondayOct 29Nov 25Nov 27Switch to timeline view →
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Planning & foundationsOct 29Nov 02
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Prime your listNov 05Nov 09
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Create offerNov 12Nov 16
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Go liveNov 25Nov 27
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Build promotion campaignNov 19Nov 21
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Giving TuesdayOct 29Nov 25Nov 27
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Planning & foundationsOct 29Nov 02
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Prime your listNov 05Nov 09
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Create offerNov 12Nov 16
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Build promotion campaignNov 19Nov 26
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Go liveNov 26Nov 28
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ChristmasNov 19Dec 18Dec 26
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Planning & foundationsNov 19Nov 26
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Prime your listNov 26Dec 03
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Create offerDec 04Dec 11
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Build promotion campaignDec 11Dec 17
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Go liveDec 18Dec 26
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Year EndNov 29Dec 27Jan 02
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Planning & foundationsNov 29Dec 06
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Prime your listDec 07Dec 14
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Create offerDec 14Dec 18
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Build promotion campaignDec 18Dec 24
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Go liveDec 27Jan 02
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