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ABCDEFGHIJKLMNOPQR
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Jan 17Feb 17Mar 17Apr 17May 17Jun 17Jul 17Aug 17Sep 17Oct 17Nov 17Dec 17Jan 18Feb 18Mar 18Apr 18May 18
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Revenue$111,834$108,595$100,393$103,377$115,951$105,458$114,668$100,494$102,496$102,978$112,249$104,079$104,284$118,429$109,664$104,866$103,369
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Cost of Goods Sold$10,368$8,618$8,545$9,624$10,118$10,064$10,036$9,666$10,393$10,396$9,517$9,510$8,854$10,340$9,905$10,204$8,677
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Gross Profit101466999779184893753105833953941046329082892103925821027329456995430108089997599466294692
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Payroll$113,402$112,250$112,250$112,250$122,500$157,250$136,700$132,500$122,250$137,500$162,500$155,000$122,500$157,250$136,700$132,500$122,250
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Contactors$3,000$3,000$3,000$3,000$3,000$3,000$3,000$5,000$6,000$7,500$7,500$7,500$7,500$7,500$7,500$7,500$7,500
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Marketing Expenses$7,409$6,279$5,524$5,630$7,306$5,305$6,573$7,392$6,254$6,469$7,389$5,202$6,045$7,233$5,542$6,057$5,093
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Office Rent & Expenses$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000
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Web Services & Utilities$3,500$3,750$4,200$4,350$4,250$4,150$5,200$5,150$5,450$5,240$5,545$5,545$5,545$5,545$5,545$5,545$5,545
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Travel & Entertainment$2,350$3,450$2,700$2,100$2,750$3,140$3,755$3,240$4,250$4,135$3,750$4,250$4,250$4,250$4,250$4,250$4,250
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Total Expenses134661133729132674132330144806177845160228158282149204165844191684182497150840186778164537160852149638
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Net Income-33195-33752-40826-38577-38973-82451-55596-67454-57101-73262-88952-87928-55410-78689-64778-66190-54946
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Cash on Hand$2,150,0002116248207542220368451997872191542118598251792371173527016620081573056148512814297181351029128625112200611165115
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Months of Runway6563515351233327302318172617201821
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Product KPI 11,0861,0271,0841,1771,1551,1891,1761,1521,0241,0801,0521,1181,0641,1801,0321,0381,098
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Product KPI 214,66412,54213,31814,39313,82412,58214,62514,51314,38212,80312,89714,40414,21813,57712,29212,20514,295
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Product KPI 3681734652516520573661734464597532629422404442698735
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Marketing KPI 1581590608547606520514636575546504521535552618619504
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Marketing KPI 213631291134514671312122513211262144213451420140212431316135413601390
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Marketing KPI 3101981510488178911060866983986925109596210961079112111941003
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Sales KPI 1$5,297$5,006$5,268$5,406$5,070$5,729$5,559$5,108$5,806$5,322$5,582$5,447$5,068$5,352$5,711$5,806$5,159
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Sales KPI 2159187192200182173158160169179167200160155186177189
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Sales KPI 3166174192166191164188169156153159183185158193195152
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Customer Success KPI 14830434834354247403835364649354442
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Customer Success KPI 23348334137413130384848444846483442
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Customer Success KPI 33530324037454230313943403244493046
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