ABCDEFGHIJKLMNOPQRSTUVWXYZAAABACADAEAFAGAHAIAJAKALAMANAOAPAQARASATAUAVAWAXAYAZBABBBCBDBEBFBGBHBIBJBK
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TotalYear 1Year 2Year 3123456789101112131415161718192021222324252627282930313233343536
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User Acquisition
Cost per Install
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Featuring$0,001000000600000200000200000200000200000200000200000200000
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Organic$0,001140000420000360000360000300006000045000300004000035000300003000030000300003000030000300003000030000300003000030000300003000030000300003000030000300003000030000300003000030000300003000030000300003000030000
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Social Networks$1,50720000240000240000240000200002000020000200002000020000200002000020000200002000020000200002000020000200002000020000200002000020000200002000020000200002000020000200002000020000200002000020000200002000020000
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Influencer Marketing
$0,005800058000008000200003000300030003000300030003000300030003000
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Store Ads$1,0072000240002400024000200020002000200020002000200020002000200020002000200020002000200020002000200020002000200020002000200020002000200020002000200020002000200020002000
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InApp Ads / X-Promo
$0,00390003900000100001000010000300030003000
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Retargeting 1%$0,502977013260827082400270011208002580680630550550550550255055052052052052025205205205205205205205202520520520520520520520520520520520
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New AU$0,3830587701394260832270832240270000114700811202588007058063680556305555055550555502555505755052550525205252052520252520545205252052520525205252052520525202525205452052520525205252052520525205252052520525205252052520
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Retention
Percentage Retained to previous period
13
1m15,00%20050712559512483604050017205121683882010587955283458333833383333833386337883787878787878378788178787878787878787878787878378788178787878787878787878787878787878787878
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2m80,00%12973912484099869003240013764973431056847076426676666666666666306666906630663026302630230302654263026302630263026302630230302654263026302630263026302630263026302
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3-6m50,00%76921782526241800020250860360841941052944776417241664166416619166431639413939393939391893940893939393939393939393939391893940893939393939393939393939393939
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7-12m26,00%114152040516229000000158250471376124210851083108310834983112210251024102410244924106310241024102410241024102449241063102410241024102410241024
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13-24m5,00%01023811000000000000545454249565151515124653515151515151246535151515151
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Retained AU04050049605461825715747727390132632621160204132025050248446023509223538194931920049195434953443523245194291919719195191954919543495344352324519429191971919519195191951919519195
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MAU270000155200130725304982127737111407946438187676710759632758001077989715287612760587201327172010371596015869557576571949717177171527171510371596015869557576571949717177171571715717157171571715
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Payment
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New PU <30d61175278851664516645540022941622,451761411,61273,61112,61111111111115111115110511050,41050,41050,45050,41090,41050,41050,41050,41050,41050,41050,45050,41090,41050,41050,41050,41050,41050,41050,41050,41050,41050,41050,4
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ARPPU <30d$25,00$ 1.529.385,00$ 697.130,00$ 416.135,00$ 416.120,00$ 135.000,00$ 57.350,00$ 40.560,00$ 129.400,00$ 35.290,00$ 31.840,00$ 27.815,00$ 27.775,00$ 27.775,00$ 27.775,00$ 127.775,00$ 28.775,00$ 26.275,00$ 26.260,00$ 26.260,00$ 26.260,00$ 126.260,00$ 27.260,00$ 26.260,00$ 26.260,00$ 26.260,00$ 26.260,00$ 26.260,00$ 26.260,00$ 126.260,00$ 27.260,00$ 26.260,00$ 26.260,00$ 26.260,00$ 26.260,00$ 26.260,00$ 26.260,00$ 26.260,00$ 26.260,00$ 26.260,00$ 26.260,00
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Pay Rate <30d2,00%
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New PU >30d53643209291750615208020252480,252309,12857,8452386,351950,6721316,311058,02051020,62551012,476752512,398752230,1068131754,6068131176,881813974,6518125960,01181252459,7388132174,737351721,737351162,23735971,43735959,83485959,73735959,737352459,737352174,737351721,737351162,23735971,43735959,83485959,73735959,73735959,73735959,73735959,73735
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ARPPU >30d$30,00$ 1.609.287,41$ 627.871,46$ 525.171,58$ 456.244,37$ 0,00$ 60.750,00$ 74.407,50$ 69.273,00$ 85.735,35$ 71.590,50$ 58.520,16$ 39.489,30$ 31.740,62$ 30.618,77$ 30.374,30$ 75.371,96$ 66.903,20$ 52.638,20$ 35.306,45$ 29.239,55$ 28.800,35$ 73.792,16$ 65.242,12$ 51.652,12$ 34.867,12$ 29.143,12$ 28.795,05$ 28.792,12$ 28.792,12$ 73.792,12$ 65.242,12$ 51.652,12$ 34.867,12$ 29.143,12$ 28.795,05$ 28.792,12$ 28.792,12$ 28.792,12$ 28.792,12$ 28.792,12
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Pay Rate >30d5,00%
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Retained PU6565126049204911911202591,42461,594491,062561,6672195,971837,96321456,3861301,41231278,97533674,086052198,039251968,6640881683,0040881336,3690881215,0310883606,2470882130,0832881935,082411663,282411327,582411213,102411206,140911206,082413606,082412130,082411935,082411663,282411327,582411213,102411206,140911206,082411206,082411206,082411206,082411206,08241
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ARPPU Retained$50,00$ 3.282.549,41$ 1.302.427,46$ 1.024.533,58$ 955.588,37$ 0,00$ 129.570,00$ 123.079,50$ 224.553,00$ 128.083,35$ 109.798,50$ 91.898,16$ 72.819,30$ 65.070,62$ 63.948,77$ 183.704,30$ 109.901,96$ 98.433,20$ 84.150,20$ 66.818,45$ 60.751,55$ 180.312,35$ 106.504,16$ 96.754,12$ 83.164,12$ 66.379,12$ 60.655,12$ 60.307,05$ 60.304,12$ 180.304,12$ 106.504,12$ 96.754,12$ 83.164,12$ 66.379,12$ 60.655,12$ 60.307,05$ 60.304,12$ 60.304,12$ 60.304,12$ 60.304,12$ 60.304,12
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Pay Rate Retained60,00%
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Global ARPU $ 2,10 $0,50$1,60$1,82$1,39$1,95$1,91$1,88$1,71$1,62$1,61$1,24$1,99$1,97$1,86$1,69$1,61$1,23$2,00$1,96$1,85$1,68$1,61$1,61$1,61$1,23$2,00$1,96$1,85$1,68$1,61$1,61$1,61$1,61$1,61$1,61$1,61
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Global ARPPU $ 35,58
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Global Pay Rate5,90%2,00%4,45%5,02%3,93%5,35%5,26%5,18%4,74%4,52%4,49%3,55%5,44%5,40%5,12%4,69%4,50%3,54%5,48%5,37%5,10%4,67%4,50%4,48%4,48%3,54%5,48%5,37%5,10%4,67%4,50%4,48%4,48%4,48%4,48%4,48%4,48%
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GROSS REVENUE$ 6.421.221,82$2.627.428,91$1.965.840,17$1.827.952,74$135.000,00$247.670,00$238.047,00$423.226,00$249.108,70$213.229,00$178.233,32$140.083,60$124.586,23$122.342,53$341.853,61$214.048,93$191.611,41$163.048,41$128.384,91$116.251,11$335.372,71$207.556,33$188.256,24$161.076,24$127.506,24$116.058,24$115.362,09$115.356,24$335.356,24$207.556,24$188.256,24$161.076,24$127.506,24$116.058,24$115.362,09$115.356,24$115.356,24$115.356,24$115.356,24$115.356,24
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Expenses
Percentage of Revenue
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Marketing/Advertisement
18,17%$1.166.885,00$531.893,89$317.501,28$317.489,83
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Staff Cost6,17%$396.000,00 $ 132.000,00 $ 132.000,00 $ 132.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00 $ 11.000,00
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Overhead/Administrative
2,47%$158.400,00$52.800,00$52.800,00$52.800,00
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Localization1,96%$126.000,00 $ 42.000,00 $ 42.000,00 $ 42.000,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00 $ 3.500,00
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Cost of Goods Sold30,00%$1.926.366,55$788.228,67$589.752,05$548.385,82
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VAT19,00%$1.220.032,15$499.211,49$373.509,63$347.311,02
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Licensing30,00%$943.919,61$386.232,05$288.978,50$268.709,05
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Server + CDN
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Other Costs
50
TOTAL EXPENSES92,47%$5.937.603,30$2.432.366,11$1.796.541,46$1.708.695,73
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NET REVENUE$3.274.823,13$1.339.988,74$1.002.578,49$932.255,90
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OPERATIVE INCOME
$2.330.903,52$953.756,69$713.599,98$663.546,85
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NET PROFIT7,53%$483.618,52$195.062,80$169.298,70$119.257,01
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INCREMENTAL PROFIT
$483.618,52$195.062,80$364.361,51$483.618,52
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