ABCD
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Heuristics Evaluation (Now Serving)
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Task: Trying to find a cookbook on baking.
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A. Observation NotesB. Hueristic ViolationC. Severity Rating D. Recommendation
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Homepage does not really tell me what I can expect from this site. Consistency and Standards- Right off the bat, users might be confused about the purpose of this website4Put some sort of message or indicator telling visitors what they should expect on the site
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I only see two very large photos of what I am assuming are books. If I scroll, I just keep seeing more books. (I was not looking at the full page view, I see there are 4 rows)Aesthetic and Minimalistic Design- The home page should offer information that steers customers towards products they would want 4Design is TOO minimal especially for a homepage. I think there can be more context about what this website is about. We can also add more categories for users to browse from, not just "newly released"
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When I pressed "Shop" it took me to a page with different "collections" but the categories seemed random. Efficiency- Customers might have a hard time finding books because of this3Put some sort of filter option or allow users to search within this section. Can also add clearer categories
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On "Shop", I also see categories for different percentages of "Summer Sales". I clicked on most but they have no products on the page. Error Handling- This will be confusing to users if they click on a page and it is blank2Put the all of the "Summer Sales" into one category and maybe on a different page
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I want to buy a book so I hovered over "Read", but again has too many subcategories to choose from.Efficiency- If there are too many choices, it will be hard to find the category3Some categories can be grouped into further subcategories
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I went to the "Baking" subcategory. There are only 3 books in each row so I can't see too many books at once.Efficiency- Users should be able to see many books at a time so they can find what they want faster2Make more books in each row so people can see more at once
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There's no indication of how the books are being categorized on the page. I do see the sort by option but it is small. Visibility of System Status- Users will be confused about what part of the website they are in3Put a header for each view mode
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I can't see the pricing of books unless I hover over them.Visibility of System Status- Users might feel uneasy or frustrated if they can't see the price displayed right away3Put pricing labels
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I was not sure what "Quickshop" meant. I thought it would take me directly to checkout.Consistency and Standards- Users might misinterpret this button2Phrasing can be different
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For product listing, I can't see all details e.g. dimensions, cover type, etc. Match Between System and Real World- Users should be able to know as much information as if they were buying the book in store3Make sure to include necessary information so that user can have same info as if they are browsing in physical store.
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In cart popup, I cannot adjust the quantity of books. I can only remove.User Control and Freedom- Users might want to buy more than one book3Allow users to make changes in cart.
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There is an option to "Ship to Multiple Addresses". This page is confusing. Consistency and Standards- This is not a very common thing to have so it might be confusing 3Make this as an option during the checkout step, not an entirely different page.
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There are two boxes that I assume I can add the address to. I'm not sure which to click.Error Prevention- Users should not have to assume which box to press especially when putting in order information3Delete one of the boxes. I don't think both are necessary.
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I press the box with the big plus button but there seems to be another box embedded within that oneUser Control and Freedom- Users might quit their purchase during this process because this box is blocking a huge function (adding in another address)4Delete the box altogether.
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When I click on the big plus. I expect to add my address but it shows me an error message regarding inventory of book. Consistency and Standards- This is not something a user will expect to happen. They also have no guidance on how to stop this pop up from happening4Delete the box altogether.
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For some of the other books, it seems like I can press the big plus and it allows me to add another address to ship to. Consistency and Standards- Everything on the page seems inconsistent so users might not feel confident about purchasing4Make sure all the results are consistent when pressing on buttons. Again, this might be fixed by deleting one of the boxes.
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I clicked on the top box to add my address. As a test, I put in the wrong address but it still accepted it. Error Prevention- Sending a package to the wrong address is a big problem! 4Either have address suggestions as user is typing or have some way to validate correct address
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I can't edit the address that I made a mistake on. I need to add a whole new address.User Control and Freedom- This will make users feel frustrated especially if the mistake happens more than once4Allow user to make edits to address they added
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I removed one item from my cart but the icon doesn't update the number of items I currently have unless I refresh the page. Visibility of System Status- Updates should always be consistent with the changes that are being made 2Make sure number on icon updates with each removal
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Only shows the subtotal in my cartVisibility of System Status- The user should be able to know the entire price to expect 3Show total with pricing details included
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When I am checking out from "Ship to Multiple Addresses" it automatically puts 2 orders in my cart even if I only put one address.Error Prevention- Users might accidentally order 2 books if they are unaware of this4Make it so that if there is only one address inputted, the site recognizes that there is only one order being made, even if it is from the "Ship Multiple Addresses" section.
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During checkout I can still see my cart pop up and remove items from there. However, it doesn't update my order summary. Visibility of System Status- Updates should always be consistent with the changes that are being made 4Make sure everything is showing as updated as changes are being made by the user so that there is no confusion.
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Order summary can only be seen by clicking on a small dropdown banner.Visibility of System Status- Users need to be able to see what they ordered because that is the whole purpose of an order summary page.4Order summary should be the priority on this page.
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Not sure where I can go/who I can reach out to to if I made a mistake on an order I placedHelp Users With Errors- This will make users feel uneasy and unconfident about their experience with this site4I see contact information under visit us but this took me a while to realize. Add separate section for "Contact Us"
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