Marketing Plan for SaaS
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Guidelines
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1Plug your numbers in the yellow cells. If you don't know them, assume the pre-filled one
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2Plug your current monthly traffic in the orrange cell
Note: To edit the numbers, first make a copy of this sheet (File > Make a copy).
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3List marketing ideas/tactics to increase each key metricsProvided by:@GaryGaspar
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4Estimate Investment vs Returnhttps://marker.io
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5Define how to measure success of those ideas
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STEP 1 - Key metrics
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AMonthly traffic increase10%
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BVisit to free account rate8%
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CFree account to activated rate19%
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DActivated to paying customer rate21%
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Echurn rate3.2%
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FMonthly subcription ($)$49
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GLifetime value$1,531
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STEP 2 - Revenue modelMonth 0Month 1Month 2Month 3Month 4Month 5Month 6Month 7Month 8Month 9Month 10Month 11Month 12
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Monthly New vistors25,00027,50030,25033,27536,60340,26344,28948,71853,59058,94964,84471,32878,461
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New Free accounts2,0002,2002,4202,6622,9283,2213,5433,8974,2874,7165,1875,7066,277
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New Activated accounts3804184605065566126737418158969861,0841,193
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New Paying customers808897106117129141156171188207228250
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Existing customers0801682643704876167579131,0841,2721,4791,706
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Lost customers0358121620242935414755
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Total customers801652593624756007378881,0541,2371,4381,6591,902
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Total revenue ($)$3,910.20$8,086.29$12,680.00$17,733.07$23,291.45$29,405.67$36,131.31$43,529.51$51,667.54$60,619.37$70,466.38$81,298.09$93,212.97
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STEP 3, 4, 5 - Marketing ideasMain Impact on:InvestmentReturnMetrics
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Write guest postAMediumLow200 new visitors
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Buy adwordsAMediumMedium150 new vistors
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Email outreachAHighHigh15 influencers using the product
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New landing pageBLowMedium30% increase in signups
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Design a new signup flowCMediumMedium20% increase in activation
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Implement a live chat widgetDLowHigh10% increase in paying customer for those who uses the live chat
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New features developmentFHighLow10% increase in paying customer
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Call most succesfull customersELowMediumsurvey 30 customers & Identify the 3 reasons why customers stay
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Call least succesfull customersELowLowsurvey 30 customers & Identify the 3 reasons why customers leave
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SupportGHighMediumIncrease in LTV for people who interact with support
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Marketing Plan