The State of Football Social Media 2018 - Public
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Which country are you based in?
What's your full job title?
What is your role's main responsibility?
How many people currently work in your marketing team?
Which social channels are your team currently active on?
Did you launch on any of the following platforms in 2017?
Do you plan on launching on any of the following in 2018?
Did you create any Stories on Instagram in 2017?
Did you create any Stories on Snapchat in 2017?
How regularly do you publish video content on social media?
Have you broadcast live video on any social channels in 2017?
Have you used any messaging apps for communicating with fans in 2017?
What is your key measurement for judging the success of your social platforms?
Have you invested in any paid social media advertising in 2017?
Do you actively respond to fans on social media?
Do you plan on launching any foreign language profiles in 2018?
Which languages and channels are you either planning on launching, or thinking about launching on?
Compared to the previous season, how big is your social media budget?
Which type of content would you like to produce more of in 2018?
Do you currently have any plans to invest in paid social media advertising in 2018?
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22/01/2018 13:32:28England
Motion Graphic Designer
Graphic design2-5
Facebook, Google+, Instagram, Snapchat, Twitter, YouTube
NoNoYesYesDailyYesNoEngagementNo
Only as part of campaigns
YesArabicIt's the sameGIFS, Live videoNo
3
15/11/2017 15:01:46Mainland EuropeSocial Media Manager
Social media management
11+
Facebook, Instagram, LinkedIn, Periscope, Twitter, YouTube
PeriscopeSnapchatYesNoA few times a weekYesNoEngagementYesYesYesChineseIt's increased
GIFS, Images, Live video, Video
Maybe
4
17/11/2017 20:55:23EnglandSocial Media Journalist
Social media management
2-5
Facebook, Instagram, LinkedIn, Periscope, Snapchat, Twitter, YouTube
NoNoYesYesDailyYesNoEngagementYes
We have dedicated customer service accounts on social media
NoIt's the same
GIFS, Live video, Stories, Video
Maybe
5
15/11/2017 16:35:02Scotland
Marketing and Communications Manager
Managing a team2-5
Facebook, Instagram, Snapchat, Twitter, YouTube
SnapchatWhatsAppYesYesDailyYesNoEngagementYesYesNoIt's the same
GIFS, Images, Live video, Podcasts, Stories, Video, Written
Maybe
6
15/11/2017 21:24:17USAContent Manager
Content creation for website
2-5
Facebook, Instagram, LinkedIn, Medium, Snapchat, Twitter, YouTube
NoNoYesYesMonthlyNoNoFollower countYesYesNoIt's the sameGIFS, Live video, VideoMaybe
7
26/01/2018 08:02:10India
Senior Social Media Executive
Social media management
2-5
Facebook, Instagram, Twitter, YouTube
NoWhatsAppYesNoDailyYesNoReachNo
Only as part of campaigns
Maybe
Konkani (regional language) and Steller App
It's the same
Live video, Stories, Video
Maybe
8
09/01/2018 09:31:01UAEKey Accounts Manager Fan engagement2-5
Facebook, Instagram, Snapchat, Twitter
SnapchatNoYesYesA few times a weekNoYesEngagementYesNoYesEnglish It's the same
GIFS, Live video, Stories, Video
No
9
15/11/2017 12:59:02Mainland Europe
Media and Marketing executive
Graphic design2-5
Facebook, Instagram, Twitter, YouTube
Instagram, YouTubeSnapchat, WhatsAppYesNoMonthlyNoNoEngagementYesYesMaybeSpanishIt's increased
GIFS, Images, Live video, Podcasts, Stories, Video, Written
No
10
31/01/2018 09:45:48Mainland Europemarketing eventmarketing event1
Facebook, Instagram, Snapchat, Twitter, YouTube
NoNoYesYesMonthlyYesYesEngagementYesYesNoIt's the sameStories, VideoNo
11
26/01/2018 11:08:46ScotlandMedia Officer
Social media management
1
Facebook, Instagram, LinkedIn, Periscope, Snapchat, Twitter, YouTube
MediumMediumYesYesA few times a weekYesNoEngagementYesYesNoIt's the sameVideoNo
12
15/11/2017 19:42:40USA
Athletics Communications
Social media management
1
Facebook, Snapchat, Twitter
NoNoNoYesA few times a weekNoNoEngagementYesYesNoIt's the sameVideoNo
13
15/11/2017 14:48:49Mainland EuropeContent Creator
Content creation for website
2-5
Facebook, Instagram, Twitter
InstagramYouTubeYesNoDailyYesNoReachYesYesMaybeFrenchIt's increasedGIFS, Stories, VideoYes
14
16/11/2017 09:16:29Mainland EuropeHead of Social
Social media management
2-5
Facebook, Google+, Instagram, Snapchat, Twitter, YouTube
SnapchatNoYesYesMonthlyYesNoReachYesYesMaybeGerman, EnglishIt's increased
GIFS, Images, Live video, Stories, Video, Written
Yes
15
22/01/2018 17:28:08USASocial Media Manager
Social media management
1
Facebook, Instagram, Twitter, YouTube
NoTBD if neededYesNoA few times a weekYesNoEngagementNoNoMaybeSpanish - TwitterIt's the sameGIFS, Podcasts, StoriesMaybe
16
15/11/2017 11:32:43WalesHead of TV a& VideoFan engagement6-10
Facebook, Google+, Instagram, Snapchat, Twitter, YouTube
SnapchatPeriscopeYesNoDailyYesNoEngagementYesYesMaybeMandarin It's increasedVideoYes
17
29/01/2018 10:50:59EnglandWebsite editor
Content creation for website
6-10
Facebook, Instagram, LinkedIn, Snapchat, Twitter, YouTube
NoPeriscope, WhatsAppYesYesDailyYesNoFollower countYesNoMaybeN/AIt's increasedGIFS, Stories, WrittenYes
18
29/01/2018 13:03:27Mainland EuropeDigital Editor
Social media management
6-10
Facebook, Instagram, LinkedIn, Snapchat, Twitter, YouTube
NoNoYesYesDailyYesNoEngagementYesNoMaybeN/A It's the same
GIFS, Live video, Podcasts, Stories, Video
Yes
19
28/11/2017 14:23:53USA
Digital Account Coordinator
Social media management
2-5
Facebook, Instagram, Twitter
Instagram, TwitterNoYesNoDailyNoNoEngagementYesYesMaybeNot privy to answerIt's increasedGIFS, VideoYes
20
15/11/2017 20:43:21Mainland EuropeSocial Media Manager
Social media management
11+
Facebook, Google+, Instagram, LinkedIn, Periscope, Snapchat, Twitter, YouTube
NoNoYesYesDailyYesYesEngagementYesNoMaybeRussianIt's increasedGIFS, Stories, VideoYes
21
26/01/2018 20:14:36USADigital DirectorManaging a team6-10
Facebook, Instagram, LinkedIn, Snapchat, Twitter, YouTube
NoNoYesYesDailyYesNoEngagementYesYesMaybeSpanishIt's increased
Live video, Podcasts, Stories, Video
Yes
22
17/11/2017 02:49:40USADigital Media Editor
Content creation for website
2-5
Facebook, Instagram, Medium, Snapchat, Twitter, YouTube
NoNoYesYesDailyYesNoEngagementNoNoYesUnsureIt's the sameStories, VideoMaybe
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25/01/2018 18:20:44Scotland
Digital Content Producer
Graphic design2-5FacebookNoNoNoNoA few times a weekYesYesSalesNoNoNoIt's the same
GIFS, Images, Live video, Stories, Video, Written
No
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15/11/2017 19:55:35EnglandMultimedia Editor
Content creation for website
2-5
Facebook, Instagram, LinkedIn, Snapchat, Twitter, YouTube
NoWhatsAppYesYesA few times a weekYesNoEngagementNoNoNoIt's the sameVideoNo
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15/11/2017 20:56:11Mainland EuropeMembership ManagerFan engagement2-5
Facebook, Instagram, Twitter, YouTube
NoNoYesNoA few times a weekYesNoEngagementYes
Only as part of campaigns
MaybeSpanish & English (maybe French)It's the same
Live video, Stories, Video
Yes
26
25/01/2018 15:58:17ScotlandSocial Media Officer
Social media management
6-10
Facebook, Instagram, LinkedIn, Periscope, Snapchat, Twitter, YouTube
PeriscopeNoYesYesDailyYesNoEngagementYes
Only as part of campaigns
MaybeSpanish Twitter It's increased
GIFS, Live video, Stories
Yes
27
29/11/2017 17:26:24USADigital DirectorManaging a team11+
Facebook, Instagram, LinkedIn, Snapchat, Twitter, YouTube
NoNoYesYesDailyYesNoEngagementYesYesMaybeSpanish, ArabicIt's increased
GIFS, Live video, Podcasts, Video
Yes
28
26/01/2018 19:23:01EnglandNews editorFan engagement11+
Facebook, Instagram, Snapchat, Twitter, YouTube
NoWhatsAppYesYesDailyYesNoEngagementNoYesNoIt's the sameLive video, VideoMaybe
29
15/11/2017 10:24:07England
Media & Marketing Manager
Managing a team2-5
Facebook, Instagram, Snapchat, Twitter, YouTube
SnapchatMediumYesYesA few times a weekNoNoSalesNoYesNoIt's the same
Live video, Video, Written
Maybe
30
15/11/2017 15:45:56EnglandClub Secretary
Social media management
1TwitterTwitter
Facebook, Instagram, Periscope, YouTube
NoNoMonthlyNoNoEngagementNoYesNoIt's the same
GIFS, Images, Live video, Podcasts, Stories, Video, Written
No
31
15/11/2017 14:47:18EnglandSocial media manager
Social media management
1
Facebook, Twitter, YouTube
YouTubeInstagramNoNoMonthlyNoNoEngagementNoYesNoIt's the sameImagesNo
32
25/01/2018 21:40:04England
Head of Media and Marketing
Social media management
2-5
Facebook, Instagram, Twitter, YouTube
SnapchatNoYesYesDailyYesNoEngagementNoYesNoIt's the sameLive video, PodcastsNo
33
15/11/2017 21:21:02EnglandFootball writer
Content creation for website
1
Facebook, Instagram, Twitter, WhatsApp
FacebookNoYesNoNeverYesNoEngagementNoYesNoIt's the same
Live video, Stories, Video
No
34
15/11/2017 21:20:36USA
Content and Fan Engagement Manager
Content creation for website
2-5
Facebook, Google+, Instagram, Snapchat, Twitter, YouTube
NoWhatsAppYesYesDailyYesNoEngagementYesYesYes
Spanish, Portugese - Launching new Instagram and Twitter accounts, segmenting on Facebook
It's increasedGIFS, Images, VideoYes
35
25/01/2018 21:43:28EnglandMarketing Executive
Plan how to best utilise the club’s marketing channels for partner campaigns.
11+
Facebook, Google+, Instagram, Snapchat, Twitter, YouTube
NoNoYesYesDailyYesNoEngagementYesYesMaybe
The club is already is active in several Asian languages. There is potential to look at a US specific account and also a Spanish speaking account.
It's increasedLive video, StoriesYes
36
15/11/2017 15:11:07Northern IrelandFreelancer
Content creation for website
2-5
Facebook, Instagram, Twitter
FacebookFacebookNoNoDailyNoNoReachYesYesMaybeundecidedIt's increased
GIFS, Images, Live video, Stories, Video, Written
Yes
37
28/01/2018 17:34:40Scotland
Communications Manager
Managing all of the above
2-5
Facebook, Instagram, Twitter, YouTube
NoWhatsAppYesYesDailyYesNoEngagementYes
Only as part of campaigns
NoIt's increased
GIFS, Images, Live video, Podcasts, Stories, Video, Written
Yes
38
28/01/2018 20:24:35EnglandSocial Media Exec
Social media management
6-10
Facebook, Instagram, LinkedIn, Periscope, Snapchat, Twitter, YouTube
NoNoYesYesDailyYesYesEngagementYes
We have dedicated customer service accounts on social media
NoIt's the same
GIFS, Live video, Stories, Video
Yes
39
15/11/2017 20:51:09EnglandMarketing Manager
Social media management
2-5
Facebook, Instagram, Twitter
NoSnapchat, WhatsAppNoNoDailyNoNoEngagementYesYesNoIt's increased
GIFS, Live video, Stories, Video
Yes
40
19/11/2017 15:01:07ScotlandMedia Manager
Social media management
2-5
Facebook, Instagram, LinkedIn, Periscope, Twitter, YouTube
LinkedInNoYesNoOnce a weekNoYesReachNoYesNoIt's the sameGIFS, VideoMaybe
41
25/01/2018 16:13:02Scotland
Media and Communications Manager
Social media management
1
Facebook, Instagram, Twitter
NoNoNoNoNeverYesNoFollower countNoYesNoIt's the sameGIFS, VideoNo
42
16/11/2017 09:30:56Scotland
Photographer and media assoc
Photographer/social media
2-5
Facebook, Instagram, LinkedIn, Snapchat, Twitter, YouTube
NoNoYesYesA few times a weekYesNoEngagementNoYesNoIt's the same
Live video, Podcasts, Video
No
43
15/11/2017 17:29:10ScotlandHead of Media
Social media management
1
Facebook, Instagram, Twitter, YouTube
NoNoYesNoA few times a weekNoNoEngagementNoYesNoIt's the sameStories, Video, WrittenNo
44
15/11/2017 16:43:52ScotlandMedia Manager
Social media management
1
Facebook, Instagram, LinkedIn, Periscope, Snapchat, Twitter, YouTube
InstagramNoYesYesMonthlyYesNoEngagementNoYesNoIt's the sameVideoNo
45
25/01/2018 22:59:33England
Senior Social Media Manager
Social media management
11+
Facebook, Instagram, Periscope, Twitter, YouTube
NoNoYesNoDailyYesNoEngagementYesYesNoIt's increasedLive video, StoriesYes
46
25/01/2018 18:25:21EnglandMarketing ManagerManaging a team2-5
Facebook, Instagram, Twitter, YouTube
No
JuSt got a verified GIPHY account
YesYesDailyNoNoEngagementYesYesNoIt's the samePodcasts, VideoYes
47
19/11/2017 13:22:05Mainland Europe
Project Manager, Social Media
Social media management
6-10
Facebook, Instagram, Snapchat, Twitter
SnapchatNoYesYesDailyYesYesEngagementYesYesNoIt's increasedStories, VideoYes
48
16/11/2017 09:28:45ScotlandDigital Media Designer
Video production, digital graphic design & more!
6-10
Facebook, Instagram, LinkedIn, Snapchat, Twitter, YouTube
LinkedInNoYesYesA few times a weekYesNoEngagementYesYesNoIt's the same
GIFS, Live video, Podcasts, Video
Yes
49
15/11/2017 21:40:39ScotlandDigital ManagerManaging a team2-5
Facebook, Instagram, Periscope, Snapchat, Twitter, YouTube
TwitterNoYesYesA few times a weekYesNoReachYesYesNoIt's the same
Live video, Podcasts, Video
Yes
50
17/11/2017 15:50:58Scotland
Social Content Producer
Social media management
2-5
Facebook, Instagram, LinkedIn, Periscope, Snapchat, Twitter, YouTube
NoNoYesYesA few times a weekYesNoEngagementYesYesNoIt's increasedStoriesYes
51
16/11/2017 14:46:47USAVP, ContentManaging a team11+
Facebook, Instagram, Periscope, Snapchat, Twitter, YouTube
NoNoYesYesDailyYesNoFollower countYesYesNoIt's increasedLive videoYes
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