New_Market_Entry_Template_IndustryGeniuses.xlsx

	A	B	C	E	F	G	H	I	J	K	L	M	N
1	NEW MARKET ENTRY — EXECUTIVE DASHBOARD (by IndustryGeniuses)											For any questions, please go to IndustryGeniuses website
2	Auto-populated from all workstreams · Blue = input · Black = formula · Green = cross-sheet link
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4	TARGET MARKET			ENTRY DETAILS				TEMPLATE INFO
5	Market name	Enter market name		Entry date (target)				Version	v1.0
6	Geography			Entry motion				Last updated					https://www.industrygeniuses.com
7	Industry vertical			Lead executive				Prepared by
8	Primary currency			Status				Approved by
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11	KEY METRICS — PULLED FROM MODEL
12	TAM ($M)		SAM ($M)	SOM Yr3 ($M)		Yr1 Revenue ($M)		Yr3 Revenue ($M)		CAC ($)
13			-			27.8		46.9
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15	LTV ($)		LTV:CAC	Break-even Month		Go/No-Go Score		Risk Score		Payback (months)
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17													B2B GO TO MARKET EXPERTS
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20	GO / NO-GO RECOMMENDATION
21				Rationale: [Summarise your top 3 reasons for the recommendation here after completing all tabs]
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25	TOP RISKS (from PESTLE & Risk tab)
26	#	Risk description			Likelihood	Impact	Risk score	Mitigation summary			Owner
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