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VORLAGE FÜR MARKETINGBUDGET
https://de.smartsheet.com/try-it?trp=883701
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JANUARFEBRUARMÄRZERSTES QUARTALAPRILMAIJUNIZWEITES QUARTALJULIAUGUSTSEPTEMBERZUSAMMENFASSUNG DRITTES QUARTALOKTOBERNOVEMBERDEZEMBERZUSAMMENFASSUNG VIERTES QUARTALZUSAMMENFASSUNG JAHRESENDE
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ZUSAMMENFASSUNGBUDGETTATSÄCHLICHBUDGETTATSÄCHLICHBUDGETTATSÄCHLICHBUDGETTATSÄCHLICHDIFFERENZ IN €DIFFERENZ IN %BUDGETTATSÄCHLICHBUDGETTATSÄCHLICHBUDGETTATSÄCHLICHBUDGETTATSÄCHLICHDIFFERENZ IN €DIFFERENZ IN %BUDGETTATSÄCHLICHBUDGETTATSÄCHLICHBUDGETTATSÄCHLICHBUDGETTATSÄCHLICHDIFFERENZ IN €DIFFERENZ IN %BUDGETTATSÄCHLICHBUDGETTATSÄCHLICHBUDGETTATSÄCHLICHBUDGETTATSÄCHLICHDIFFERENZ IN €DIFFERENZ IN %BUDGETTATSÄCHLICHDIFFERENZ IN €DIFFERENZ IN %KOMMENTARE
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TEAM/MITARBEITER$10.000$9.000$8.000$7.000$6.000$5.000$24.000$21.000$3.00087,50%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$24.000$21.000$3.00087,50%
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LOKALES MARKETING$9.000$8.000$7.000$6.000$5.000$4.000$21.000$18.000$3.00085,71%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$21.000$18.000$3.00085,71%
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PRESSEARBEIT$8.000$7.000$6.000$5.000$4.000$3.000$18.000$15.000$3.00083,33%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$18.000$15.000$3.00083,33%
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LEAD-GENERIERUNG$7.000$6.000$5.000$4.000$3.000$2.000$15.000$12.000$3.00080,00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$15.000$12.000$3.00080,00%
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SOCIAL MEDIA$6.000$5.000$4.000$3.000$2.000$1.000$12.000$9.000$3.00075,00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$12.000$9.000$3.00075,00%
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WERBUNG$5.000$4.000$3.000$2.000$1.000$0$9.000$6.000$3.00066,67%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$9.000$6.000$3.00066,67%
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VERTRIEBSKAMPAGNEN$4.000$3.000$2.000$1.000$0$5.000$6.000$9.000-$3.000150,00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$6.000$9.000-$3.000150,00%
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MESSEN$3.000$2.000$1.000$0$5.000$4.000$9.000$6.000$3.00066,67%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$9.000$6.000$3.00066,67%
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KOMMUNIKATION$2.000$1.000$0$5.000$4.000$3.000$6.000$9.000-$3.000150,00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$6.000$9.000-$3.000150,00%
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SONSTIGES$1.000$0$5.000$4.000$3.000$2.000$9.000$6.000$3.00066,67%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$9.000$6.000$3.00066,67%
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ANDERE KAT. 1$0$5.000$4.000$3.000$2.000$1.000$6.000$9.000-$3.000150,00%$0$0$0$0$0$0$0$0$0$800$20$800$20$10$2.000$1.610$2.040-$430126,71%$0$0$0$0$0$0$0$0$0$7.610$11.040-$3.430145,07%
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ANDERE KAT. 2$5.000$4.000$3.000$2.000$1.000$0$9.000$6.000$3.00066,67%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$9.000$6.000$3.00066,67%
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$60.000$54.000$48.000$42.000$36.000$30.000$30.000$30.000$0100,00%$0$0$0$0$0$0$0$0$0$800$20$800$20$10$2.000$1.610$2.040-$430126,71%$0$0$0$0$0$0$0$0$0$31.610$32.040-$430101,36%
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JANUARFEBRUARMÄRZERSTES QUARTALAPRILMAIJUNIZWEITES QUARTALJULIAUGUSTSEPTEMBERDRITTES QUARTALOKTOBERNOVEMBERDEZEMBERVIERTES QUARTALJAHRESENDE
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AUSGABENBUDGETTATSÄCHLICHBUDGETTATSÄCHLICHBUDGETTATSÄCHLICHBUDGETTATSÄCHLICHDIFFERENZ IN €DIFFERENZ IN %BUDGETTATSÄCHLICHBUDGETTATSÄCHLICHBUDGETTATSÄCHLICHBUDGETTATSÄCHLICHDIFFERENZ IN €DIFFERENZ IN %BUDGETTATSÄCHLICHBUDGETTATSÄCHLICHBUDGETTATSÄCHLICHBUDGETTATSÄCHLICHDIFFERENZ IN €DIFFERENZ IN %BUDGETTATSÄCHLICHBUDGETTATSÄCHLICHBUDGETTATSÄCHLICHBUDGETTATSÄCHLICHDIFFERENZ IN €DIFFERENZ IN %BUDGETTATSÄCHLICHDIFFERENZ IN €DIFFERENZ IN %KOMMENTARE
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TEAM/MITARBEITER
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Personal/Beschaffung$10.000$9.000$8.000$7.000$6.000$5.000$24.000$21.000$3.00087,50%$0$0$0$0$0$0$0$0$0$24.000$21.000$3.00087,50%
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Mitarbeiter 1$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Mitarbeiter 2$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Mitarbeiter 3$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Mitarbeiter 4$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Mitarbeiter 5$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Mitarbeiter 6$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Mitarbeiter 7$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Arbeitgeberleistungen$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Steuern$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Sonstiges$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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$10.000$9.000$8.000$7.000$6.000$5.000$24.000$21.000$3.00087,50%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$24.000$21.000$3.00087,50%
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LOKALES MARKETING
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Print$9.000$8.000$7.000$6.000$5.000$4.000$21.000$18.000$3.00085,71%$0$0$0$0$0$0$0$0$0$21.000$18.000$3.00085,71%
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Im Geschäft$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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POP$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Sonstiges$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Sonstiges$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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$9.000$8.000$7.000$6.000$5.000$4.000$21.000$18.000$3.00085,71%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$21.000$18.000$3.00085,71%
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PRESSEARBEIT
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Öffentliche Veranstaltungen$8.000$7.000$6.000$5.000$4.000$3.000$18.000$15.000$3.00083,33%$0$0$0$0$0$0$0$0$0$18.000$15.000$3.00083,33%
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Sponsoring$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Pressemitteilungen$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Webinare$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Konferenzen$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Kundenveranstaltungen$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Sonstiges$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Sonstiges$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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$8.000$7.000$6.000$5.000$4.000$3.000$18.000$15.000$3.00083,33%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$18.000$15.000$3.00083,33%
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LEAD-GENERIERUNG
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Suchmaschinenoptimierung (SEO)$7.000$6.000$5.000$4.000$3.000$2.000$15.000$12.000$3.00080,00%$0$0$0$0$0$0$0$0$0$15.000$12.000$3.00080,00%
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Werbung$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Google Ads$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Erneute Zielausrichtung$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Sponsoring$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Sonstiges$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Sonstiges$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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$7.000$6.000$5.000$4.000$3.000$2.000$15.000$12.000$3.00080,00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$15.000$12.000$3.00080,00%
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SOCIAL MEDIA
66
Twitter$6.000$5.000$4.000$3.000$2.000$1.000$12.000$9.000$3.00075,00%$0$0$0$0$0$0$0$0$0$12.000$9.000$3.00075,00%
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Facebook$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Pinterest$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Instagram$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Google+$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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LinkedIn$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Sonstiges$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Sonstiges$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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$6.000$5.000$4.000$3.000$2.000$1.000$12.000$9.000$3.00075,00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$12.000$9.000$3.00075,00%
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WERBUNG
77
Online$5.000$4.000$3.000$2.000$1.000$0$9.000$6.000$3.00066,67%$0$0$0$0$0$0$0$0$0$9.000$6.000$3.00066,67%
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Print$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Outdoor$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
80
Radio$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
81
Fernsehen$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
82
Sonstiges$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
83
Sonstiges$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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$5.000$4.000$3.000$2.000$1.000$0$9.000$6.000$3.00066,67%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$9.000$6.000$3.00066,67%
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86
VERTRIEBSKAMPAGNEN
87
Kampagne A$4.000$3.000$2.000$1.000$0$5.000$6.000$9.000-$3.000150,00%$0$0$0$0$0$0$0$0$0$6.000$9.000-$3.000150,00%
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Kampagne B$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Kampagne C$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
90
Kampagne D$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
91
Kampagne E$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
92
$4.000$3.000$2.000$1.000$0$5.000$6.000$9.000-$3.000150,00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$6.000$9.000-$3.000150,00%
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MESSEN
95
Messe 1$3.000$2.000$1.000$0$5.000$4.000$9.000$6.000$3.00066,67%$0$0$0$0$0$0$0$0$0$9.000$6.000$3.00066,67%
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Messe 2$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
97
Messe 3$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
98
Messe 4$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
99
Messe 5$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
100
$3.000$2.000$1.000$0$5.000$4.000$9.000$6.000$3.00066,67%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$9.000$6.000$3.00066,67%