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Facebook Pages Resources
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This document describes each of the resources available in the Looker Data Studio Connector for Facebook Pages by Find My Insight. It lists all of the available metrics with the available aggregation period, parameters and data selector.
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This document is Updated regularly so please check back.Last UpdatedSunday, February 26, 2023
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CategoryRefMetric DescriptionAggregation PeriodParameterDate SelectorFacebook API Call
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Page Content1.1no of Logged in Users who saw page tabsday,weekSince, UntilYespage_tab_views_login_top_unique:
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1.2Page tab views of logged in Usersday,weekSince, UntilYespage_tab_views_login_top:
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1.3Page tab views of logged out Usersday,weekSince, UntilYespage_tab_views_logout_top:
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CategoryRefMetric DescriptionAggregation PeriodParameterDate SelectorFacebook API Call
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Page CTA Clicks2.01Clicks on contact info and CTAday,week,days_28Since, UntilYespage_total_actions:
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2.02CTA clicks of logged-in usersday,week,days_28Since, UntilYespage_cta_clicks_logged_in_total:
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2.03No. of logged-in users who clicked CTAday,week,days_28Since, UntilYespage_cta_clicks_logged_in_unique:
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2.04No. of logged-in users who clicked CTA, by age genderday,week,days_28Since, UntilYespage_cta_clicks_by_age_gender_logged_in_unique:
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2.05No. of logged-in users who clicked CTA, by countryday,weekSince, UntilYespage_cta_clicks_logged_in_by_country_unique:
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2.06No. of logged-in users who clicked CTA, by cityday,weekSince, UntilYespage_cta_clicks_logged_in_by_city_unique:
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2.07No. of logged-in users who clicked CTA, by siteday,week,days_28Since, UntilYespage_cta_clicks_by_site_logged_in_unique:
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2.08No. of logged-in users who clicked Call-Nowday,week,days_28Since, UntilYespage_call_phone_clicks_logged_in_unique:
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2.09No. of logged-in users who clicked Call-Now, by age genderday,week,days_28Since, UntilYespage_call_phone_clicks_by_age_gender_logged_in_unique:
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2.1No. of logged-in users who clicked Call-Now, by countryday,weekSince, UntilYespage_call_phone_clicks_logged_in_by_country_unique:
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2.11No. of logged-in users who clicked Call-Now, by cityday,weekSince, UntilYespage_call_phone_clicks_logged_in_by_city_unique:
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2.12No. of logged-in users who clicked Call-Now, by siteday,week,days_28Since, UntilYespage_call_phone_clicks_by_site_logged_in_unique:
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2.13No. of logged-in users who clicked Get-Directionsday,week,days_28Since, UntilYespage_get_directions_clicks_logged_in_unique:
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2.14No. of logged-in users who clicked Get-Directions, by age genderday,week,days_28Since, UntilYespage_get_directions_clicks_by_age_gender_logged_in_unique:
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2.15No. of logged-in users who clicked Get-Directions, by countryday,weekSince, UntilYespage_get_directions_clicks_logged_in_by_country_unique:
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2.16No. of logged-in users who clicked Get-Directions, by cityday,weekSince, UntilYespage_get_directions_clicks_logged_in_by_city_unique:
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2.17No. of logged-in users who clicked Get-Directions, by siteday,week,days_28Since, UntilYespage_get_directions_clicks_by_site_logged_in_unique:
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2.18No. of logged-in users who clicked website urlday,week,days_28Since, UntilYespage_website_clicks_logged_in_unique:
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2.19No. of logged-in users who clicked website url, by age genderday,week,days_28Since, UntilYespage_website_clicks_by_age_gender_logged_in_unique:
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2.2No. of logged-in users who clicked website url, by countryday,weekSince, UntilYespage_website_clicks_logged_in_by_country_unique:
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2.21No. of logged-in users who clicked website url, by cityday,weekSince, UntilYespage_website_clicks_logged_in_by_city_unique:
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2.22No. of logged-in users who clicked website url, by siteday,week,days_28Since, UntilYespage_website_clicks_by_site_logged_in_unique:
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CategoryRefMetric DescriptionAggregation PeriodParameterDate SelectorFacebook API Call
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Page Engagement3.01Page engaged usersday,week,days_28Since, UntilYespage_engaged_users:
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3.02Page post engagementsday,week,days_28Since, UntilYespage_post_engagements:
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3.03Page consumptions (users clicked on any content)day,week,days_28Since, UntilYespage_consumptions:
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3.04Page consumptions uniqueday,week,days_28Since, UntilYespage_consumptions_unique:
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3.05Page consumptions by typeday,week,days_28Since, UntilYespage_consumptions_by_consumption_type:
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3.06Page consumptions by type uniqueday,week,days_28Since, UntilYespage_consumptions_by_consumption_type_unique:
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3.07Page places checkin totalday,week,days_28Since, UntilYespage_places_checkin_total:
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3.08Page places checkin total uniqueday,week,days_28Since, UntilYespage_places_checkin_total_unique:
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3.09Page places checkin using mobileday,week,days_28Since, UntilYespage_places_checkin_mobile:
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3.1Page places checkin using mobile uniqueday,week,days_28Since, UntilYespage_places_checkin_mobile_unique:
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3.11Page places checkin by age genderdaySince, UntilYespage_places_checkins_by_age_gender:
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3.12Page places checkin by countrydaySince, UntilYespage_places_checkins_by_country:
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3.13Page places checkin by user selected languragedaySince, UntilYespage_places_checkins_by_locale:
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3.14Page negative feedbackday,week,days_28Since, UntilYespage_negative_feedback:
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3.15Page negative feedback uniqueday,week,days_28Since, UntilYespage_negative_feedback_unique:
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3.16Page negative feedback by typeday,week,days_28Since, UntilYespage_negative_feedback_by_type:
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3.17Page negative feedback by type uniqueday,week,days_28Since, UntilYespage_negative_feedback_by_type_unique:
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3.18Page positive feedback by typeday,week,days_28Since, UntilYespage_positive_feedback_by_type:
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3.19Page positive feedback by type uniqueday,week,days_28Since, UntilYespage_positive_feedback_by_type_unique:
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3.2Page fans who saw any posts on a given day by hour of day in PST/PDTdaySince, UntilYespage_fans_online:
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3.21Page fans who saw any posts on a given daydaySince, UntilYespage_fans_online_per_day:
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3.22Page new fans unique, by paid and organicdaySince, UntilYespage_fan_adds_by_paid_non_paid_unique:
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Yes
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CategoryRefMetric DescriptionAggregation PeriodParameterDate SelectorFacebook API Call
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Page Impressions4.01Page impressionsday,week,days_28Since, UntilYespage_impressions:
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4.02Page impressions uniqueday,week,days_28Since, UntilYespage_impressions_unique:
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4.03Page impressions paidday,week,days_28Since, UntilYespage_impressions_paid:
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4.04Page impressions paid uniqueday,week,days_28Since, UntilYespage_impressions_paid_unique:
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4.05Page impressions organicday,week,days_28Since, UntilYespage_impressions_organic:
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4.06Page impressions organic uniqueday,week,days_28Since, UntilYespage_impressions_organic_unique:
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4.07Page impressions viralday,week,days_28Since, UntilYespage_impressions_viral:
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4.08Page impressions viral uniqueday,week,days_28Since, UntilYespage_impressions_viral_unique:
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4.09Page impressions nonviralday,week,days_28Since, UntilYespage_impressions_nonviral:
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4.1Page impressions nonviral uniqueday,week,days_28Since, UntilYespage_impressions_nonviral_unique:
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4.11Page impressions by story typeday,week,days_28Since, UntilYespage_impressions_by_story_type:
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4.12Page impressions by story type uniqueday,week,days_28Since, UntilYespage_impressions_by_story_type_unique:
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4.13Page impressions by city uniqueday,week,days_28Since, UntilYespage_impressions_by_city_unique:
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4.14Page impressions by country uniqueday,week,days_28Since, UntilYespage_impressions_by_country_unique:
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4.15Page impressions by user selected language uniqueday,week,days_28Since, UntilYespage_impressions_by_locale_unique:
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4.16Page impressions by age and gender uniqueday,week,days_28Since, UntilYespage_impressions_by_age_gender_unique:
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4.17Page impressions by frequencyday,week,days_28Since, UntilYespage_impressions_frequency_distribution:
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4.18Page impressions viral by frequencyday,week,days_28Since, UntilYespage_impressions_viral_frequency_distribution:
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CategoryRefMetric DescriptionAggregation PeriodParameterDate SelectorFacebook API Call
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Page Reactions5.01Total post 'like' reactions of a pageday,week,days_28Since, UntilYespage_actions_post_reactions_like_total:
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5.02Total post 'love' reactions of a pageday,week,days_28Since, UntilYespage_actions_post_reactions_love_total:
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5.03Total post 'wow' reactions of a pageday,week,days_28Since, UntilYespage_actions_post_reactions_wow_total:
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5.04Total post 'haha' reactions of a pageday,week,days_28Since, UntilYespage_actions_post_reactions_haha_total:
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5.05Total post 'sorry' reactions of a pageday,week,days_28Since, UntilYespage_actions_post_reactions_sorry_total:
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5.06Total post 'anger' reactions of a pageday,week,days_28Since, UntilYespage_actions_post_reactions_anger_total:
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5.07Total post reactions of a page by typedaySince, UntilYespage_actions_post_reactions_total:
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CategoryRefMetric DescriptionAggregation PeriodParameterDate SelectorFacebook API Call
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Page Video Views6.01Page video views 3sday,week,days_28Post IDYespage_video_views:
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6.02Page video views 3s uniqueday,week,days_28Post IDYespage_video_views_unique:
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6.03Page video views 3s paidday,week,days_28Post IDYespage_video_views_paid:
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6.04Page video views 3s organicday,week,days_28Post IDYespage_video_views_organic:
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6.05Page video views 3s by paid, organic and totalday,week,days_28Post IDYespage_video_views_by_paid_non_paid:
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6.06Page video views 3s autoplayedday,week,days_28Post IDYespage_video_views_autoplayed:
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6.07Page video views 3s click-to-playday,week,days_28Post IDYespage_video_views_click_to_play:
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6.08Page video views 3s repeatday,week,days_28Post IDYespage_video_repeat_views:
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6.09Page video views 10sday,week,days_28Post IDYespage_video_views_10s:
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6.1Page video views 10s uniqueday,week,days_28Post IDYespage_video_views_10s_unique: