Boom User Journey Map

	A	B	C	D	E	F	G	H	I	J	K	L
1							email confirmation of order/payment with details on query/targeting/timelines	prompt to make another ad	ad becomes live (± 1hr)	email 'Your ad is live! Check back in 48hr to see the results'	email 'Your campaign in finished. Login to check out your results'
2		Check out offerings	Enter Query	Preview Ad (hook)	Choose Targeting	Checkout / Review Order / Pay	Success! Your oder has been placed. We'll verify you ad and we'll let you know when it goes live ± 1hr				Check results	Post more ads

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4	ACTIONS	click ‘try boom’	fill out question	edit / next	next btn	review order	check out dashboard				look at dashboard	post more ads
5						choose a package	place new ad				check more granular data
6						pay
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8	QUESTIONS	credibility w/ case studies	other ppl's examples	see preview on different paltforms	consequences of choosing market	which package to choose	approval status of ad (w/ status bar)				compare campaigns / most important KPIs
9		payment method	watch how to video about making campaign			total price					what the verdict
10		general explanation	info layovers			timeframe for ad approval / how long until answers
11		see what can be measured				security credibility
12		read reviews				privacy policy
13		see pricing scheme
14		examples/demos
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16	HAPPY MOMENTS	simplicity	fun/funny examples	get so much w/ so little work	preselected options (CH, 18-32)	Payment options	completed your task, now relax!				beautiful data visualization
17		we'll take care of it	beautiful picture options	can tweak it		everything right					real people / real results
18		astonishment when they find out about what they can do				transparency					simple / easy to understand
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20	PAIN POINTS	new concept	think of good question / how to ask		target market unknown / don't know where to start	scared of sharing this online	in approval process, when will it become live?				confusing data / not enough data
21			binary question								not knowing how to interpret the data
22											what are the next steps
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24	OPPORTUNITIES	runs while you do other stuff	teach how to ask good question		guide on targeting	totally anonymous	doubles as quality check				next steps in business
25		previously unavailable (horse vs car)	"we're" going to check your question later		examples of target markets						data to insights
26			Straight forward question		get to previously unaccessible markets						guide on marketing data
27											proposition of why to try modified query, different targeting, different time of year
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