Boom User Journey Map
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email confirmation of order/payment with details on query/targeting/timelinesprompt to make another adad becomes live (± 1hr) email 'Your ad is live! Check back in 48hr to see the results'email 'Your campaign in finished. Login to check out your results'
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Check out offerings Enter QueryPreview Ad (hook)Choose TargetingCheckout / Review Order / PaySuccess! Your oder has been placed. We'll verify you ad and we'll let you know when it goes live ± 1hrCheck resultsPost more ads
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ACTIONSclick ‘try boom’fill out questionedit / nextnext btnreview ordercheck out dashboardlook at dashboardpost more ads
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choose a packageplace new adcheck more granular data
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pay
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QUESTIONS credibility w/ case studiesother ppl's examplessee preview on different paltformsconsequences of choosing marketwhich package to chooseapproval status of ad (w/ status bar)compare campaigns / most important KPIs
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payment methodwatch how to video about making campaigntotal pricewhat the verdict
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general explanationinfo layoverstimeframe for ad approval / how long until answers
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see what can be measuredsecurity credibility
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read reviewsprivacy policy
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see pricing scheme
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examples/demos
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HAPPY MOMENTS simplicityfun/funny examplesget so much w/ so little workpreselected options (CH, 18-32)Payment optionscompleted your task, now relax!beautiful data visualization
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we'll take care of itbeautiful picture optionscan tweak iteverything rightreal people / real results
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astonishment when they find out about what they can dotransparencysimple / easy to understand
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PAIN POINTS new conceptthink of good question / how to asktarget market unknown / don't know where to startscared of sharing this onlinein approval process, when will it become live?confusing data / not enough data
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binary questionnot knowing how to interpret the data
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what are the next steps
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OPPORTUNITIES runs while you do other stuffteach how to ask good questionguide on targetingtotally anonymousdoubles as quality checknext steps in business
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previously unavailable (horse vs car)"we're" going to check your question laterexamples of target marketsdata to insights
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Straight forward questionget to previously unaccessible marketsguide on marketing data
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proposition of why to try modified query, different targeting, different time of year
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