Staying on Top Of Google’s Ranking While Surviving Algorithmic Changes
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Staying on Top Of Google’s Ranking While Surviving Algorithmic Changes
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One thing about SERPs is consistent, i.e. it changes almost every day. Sometimes, it’s you who do the good work. Sometimes, it’s your competitor trying to be on the driving seat. And sometimes, it’s Google doing algorithmic changes.
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With that said, everyone tries to use different keywords in order to rank among new audience and also for more keywords. Hence, this rivalry goes on and on.
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Some major changes which have changed the way websites remained ranked in Google are as follows.
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• There are separate scores for mobile and desktop
• AMP has been on the rise and HTTPS is being preferred more
• Your personal score
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Having that said, there are a few things that you need to take into consideration if you want to stay on the top of rankings.
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Google has been doing it in the past
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You may think that Google didn’t use to bother much about the rankings of the websites. Well, you need to keep in mind that it has always been on the Google’s priority list to tighten things up for the online marketers. The only difference is that Google started discovering different and effective ways to do it with the help of algorithmic updates only recently.
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If you are the user of SEMRush, you will be able to know about these fluctuations in much better way. SEMRush doesn’t only tend to show the metrics but it also does fair amount of analysis job at the backend to discover past changes, recent trends and, sometimes, future behaviors. According to recent analysis, it showed data from April to September. The average score, which was 4 in the April, rose up to 5.6 in September. While some of the websites managed to remain visible, some were lost.
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The changes happen on daily basis
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While having a peek at the data gathered, the number of URLs, which stayed on top for few days, was found decreasing. On the other hand, the pages which changed their outlook bounced back to the top positions.
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It all means that these are the small experiments which Google does on the daily basis.
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Another discovery: bigger domains are most likely to remain on top
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Now the bad news for owners and marketers of small domains is that it has become very difficult for the small domains to remain on top. In fact, the bigger your domain is, the easier it will be for you to ensure that it remains on top position in SERPs.
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Therefore, if small domains need to be in the competitive position against industry giants, they will have to do some exceptional optimization work. Extra effort is needed to create highly optimized local search pages, and the focus should be put on the link building.
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The bottom line
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One thing that you should focus in the end is that Google makes these changes only to make sure that end users are provided with the high quality and relevant results. If you focus it at your top priority, there is nothing that can stop you from getting top position in Google.
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