ABCDEFGHIJKLMNOPQRSTUVWXY
1
To customize this template, click on the "File" tab + select "Make a copy" from the drop-down menu
2
WHERE
CHANNEL/ENVIRONMENT		WHAT
CONTENT/SENTIMENT		WHEN
DATE/FREQUENCY		WHY
PURPOSE/PERFORMANCE		NOTES
OBSERVATIONS/THINGS TO REMEMBER
3
https://twitter.com/bitly- videos
- polls
- photos		2 tweets per day- Drive traffic to website
- Boost MQLs		- Lots customer support inquiries
- Many active users advocating for the brand
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100