Dashboard Business Intelligence | Recovery Strategy
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LAST UPDATE: 17 October 2016 17:00 CET
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! This is the final update of the dashboard. Almost all markets have moved into the activation phase. All further necessary market-specific activities will be integrated into the action plans for 2017.
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MARKETSINTELLIGENCE OFFICES ABROAD*ONLINE CONVERSATION*
FLIGHT BOOKINGS
PHASE*EXTRA INFORMATION
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Travel directivesImpact flight connectionsConsumer attitude FlandersConsumer attitude BrusselsOnline buzz overOnline sentimentFlight bookings
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Australia4234Yes2n/aActivatePublic school groups still need approval from the Department of Education for their trips. However, feedback from the trade sector is positive. There has been a high level of interest and interaction since the end of summer. planned activities: see 2nd sheet
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Austria2222Yes43Activate
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Brazil1122Yes2n/aActivate
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China1112Yesn/an/aActivate
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Denmark3233Yes11Activate
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France3323Yes5n/aActivate
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Germany2124Yes4n/aActivate
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Italy4223Yes34Activate
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India1113Yes11Activate
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Japan4334Non/a2CommunicateThe state visit that took place during the week of 10th October marked the symbolical starting point for recovery on the Japanese market.
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Netherlands
2113Yes2n/aActivate
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Norway4434Yes2n/aActivate
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Russia2222Yes22Activate
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Slovakia2222n/an/an/aActivate
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Spain1111Yes14Activate
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Sweden3223Yes42Activate
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Switzerland2222Yes52Activate
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UK & Ireland
2222Yes24Activate
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US & Canada
4344Yes21CommunicateThere is no longer a specific travel warning for (Western) Europe. A Worldwide Caution alert does mention Europe as one of the places where terrorist groups may plan new attacks. Due to the flow of the US booking season, full activation can only start in 2017.
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*LEGEND:
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1 = impact negligible
2 = small impact
3 = impacted
4 = big impact
5 = severely impacted

NURTURE
: spread objective and factual information, keep contacts warm, proactively inform travel trade sector, make sure the B2B and trade contacts get all necessary information and data, …
COMMUNICAT
E: spread positive information about our destination (certainly not only tourist information), feed the trade and press with new and positive information and stories
ACTIVAT
E: (re)appeal to (potential) visitors via call-to-action messages, joint promotions, (in)direct marketing and tourist messages with conversion potential
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QUESTIONS? SUGGESTIONS?
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communicatie@toerismevlaanderen.be
kennisbeheer@toerismevlaanderen.be
www.toerismevlaanderen.be
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Business intelligence
Planned activities
Activities since 22/3 to date