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DIGITAL HEALTH BUSINESS MODEL CANVAS
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The following business model canvas was adapted from Alexander Osterwalder's Business Model Canvas to service digital health companies that are building solutions
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that impact end consumers and typically health systems or health insurers.
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Key Partners
Who are your key partners?
Key Activities
What are the activities you perform everyday to deliver your value proposition?		Customer Value Proposition
What is the value you deliver to your customer?		Customer Segment
Who is your customer?
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Ideal Pilot Targets
What types of customers would be the best early adopters?		Prove It
What do you need to prove or what industry obstacles do you need to overcome?		Consumer Value Proposition
What is the value you deliver for the end consumer?
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Cost Structures
What are the important costs necessary to deliver your value proposition?		Customer Measures of Success
How will your customer evaluate success and thereby, how will you?		Revenue Drivers
What are variables that will drive revenue?		Customer Population Served
What are the characteristics of the population that your customer serves?
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