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Start DateEnd DateHeadlineTextMediaMedia CreditMedia CaptionMedia ThumbnailTitle SlideTag
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Music and Advertising on Broadcast Radio, 18971940 (example07.html)start
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1897Wireless TransmissionIn July 1897, Guglielmo Marconi demonstrates the first succesful use of a wireless transmission system in London.http://drop.pr/nveIl8.jpgNobel PrizeGuglielmo Marconi
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1920KDKA BroadcastLondon 1920: radio manufacturer Westinghouse enlists the help of Pittsburgh area ham radio operator, Frank Congrad, to develop the first "broadcasting" operation.http://drop.pr/V9UMD0.jpgPBSKDKA. Pittsburg, PA
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1926NBCRadio Corporation of America (RCA) forms the chain National Broadcasting Corporation in 1926.http://drop.pr/I9WP5O.pngNBC Radio
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1926"Try Wheaties..."Minneapolis's WCCO broadcasts what most radio scholars cite as the first "singing commercial" for the Wasburn Crosby Company's (precursor to General Mills) Wheaties breakfast cereal. Eventually, the song becomes a staple of Wheaties-sponsored broadcasts nationwide. Despite it's popularity, the jingle inspires few immitators until the late 1930s. http://www.youtube.com/watch?v=GLy5tANvXhYYouTube - Richard BinghamWheaties Jingle
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1939"Pepsi Cola Hits the Spot..."In 1939, the jingle-era begins when New York City songwriting duo Alan Bradley Kent and Ginger Croom-Johnson sell the 15-second "Pepsi Cola Hits the Spot" to struggling New York City softdrink maker Pepsi-Cola. By 1941, the jingle had been broadcast nearly 270,000 times on 469 different radio stations. The following year it ranked as the best-known song in the country. Pepsi would go on to use the song until 1957. Perhaps more important, it led to an intense interest in jingles in the advertising industry. Before long a system of jingle- writing and -recording industry began took shape around Madison Avenue and other advertising industry centers. http://www.youtube.com/watch?v=h3rq6GePQRYYouTubeKent and Croom-Johnson's "Pepsi-Cola Hits the Spot."
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