ABCD
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Strategic communications - message map
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Program name
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What we do -- key educational offerings
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What makes us different?
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Public value statementWhen you support _______ (insert program), participants will ______ (insert changes), which leads to ________ (insert outcomes) which will benefit other community members by _______ (insert public value).
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OUR AUDIENCESWhat do you want your audience to know, remember and/or do?
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[insert audience 1]
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[insert audience 2]
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Stakeholders (e.g.state legislator, grantor, commissioner)
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๐Ÿ‘‡ Don't forget to review the different sheets. ๐Ÿ‘‡