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BRICE Score - Product development prioritization
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BEFORE implementationAFTER implementation
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Problem to solveProduct developmentBusiness importanceReachImpactConfidenceEffortBRICE scoreReachImpactEffort
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Enable non-paying users to become aware about their mental health habits* Implement free sign-up flow
* Implement email automation for weekly content snippets
* Configure events for tracking content usage
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Help users to learn about mental health from their smartphones* Implement mobile responsive UI
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Incadrare in buget* price range search *informatii despre preturi ale pproduselor care nu sunt in oferte *negociere oferte cu parteneri
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Descopera noi experiente* search by experiences and budget * atragerea de noi parteneri care sa ofere noi experiente, din categoria entertainment
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Relevanta experiente*pagina speciala de experiente, costumizata pe preferintele utilizatorului
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Business
importance		3 = critical to the business (staying alive, regulation changes - if we don't do this our startup dies or a major disruption of customer relationships occurs)
1.5 = high importance for our offering (significant importance for our value proposition, differentiation potential)
1 = neutral or standard value for our offering (e.g. market parity, smaller improvements)
0.75 = the startup can get away and possibly thrive without implementing this
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Reachwhat % of your user base will be impacted / was really impacted?
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Impacthow much will this impact each user / how much did this impact each user?
3 = massive impact (users will feel they hit the jackpot)
2 = high impact (users will be delighted)
1 = medium impact (users will be “meh”)
0.5 = low impact (users will barely notice this happened)
0.25 = minimal impact (users will not notice that happened)
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Confidencehow confident are you in your estimates / looking back, how did that confidence play out?
100% = high confidence (e.g. prototyped & user tested)
80% = medium confidence (e.g. did an experiment/test, interviews of current users or target persona)
50% = low confidence (e.g. market insights / assumptions)
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Efforthow many “person-months” will this take? (0.25-5) / how much did it take?
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