competitive audit.xlsx

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R
1	Competitive audit	Competitive audit goal
2		General information								UX (rated: needs work, okay, good, or outstanding)
3		General information								First impressions		Interaction				Visual design	Content
4		Competitor type (direct or indirect)	Location(s)	Product offering	Price ($ - $$$$)	Website (URL)	Business size (small, medium, large)	Target audience	Unique value proposition	Desktop website experience	App or mobile website experience	Features	Accessibility	User flow	Navigation	Brand identity	Tone	Descriptiveness
5	Titan Health and training Consulting	Indirect	Canada	They provide Heart & Stroke Basic Life Support courses on campus for current U of C Nursing Students and Faculty.	$	https://titanhealth.ca	Large	Nurseing students and Faculties.	Free consultations and free trainings.	Fairly Good + High volume of information - A lot of text ( text heavy website) - Few info on site on actual first aid	Good + Well planned and easy navigation. - Text heavy and busy looking app.	RATING + Registration features + Training Locations Listed - Drawbacks	Good + Use of color is accessibility-friendly - Not equipped for screen reader tech - Poor use of visuals	Good + Efficient userflow, easy navigation with cues	very good + Very easy to navigate though pages - Poor use of vusuals	good + Good use of blue which stands for the company colour. - Text heavy website. More use of progressive disclosure would go a long way.	Not to friendly. It woild need more images for easy flow and navigation.	good + conveys information clearly - Needs more images
6	firstaid for free	Direct	Canada	free first aid training for everyone	$	https://www.firstaidforfree.com/	medium	Everyone interested	non	Good + Easy to navigate + not too text heavy - You must register to access the information	Poor - Very disorganized and text heavy - Very poor alignment of information and text	RATING + First aid quizzes, courses - Drawbacks	Poor - Poor use of visuals - Not equipped for screen reader tech	POOR - Not very organised. High use of fonts - A lot of login requests all thought the website	good + not difficult to navigate through - Text heavy and can be confusing at first sight	Good + Good use of blue which stands for the company colour. - A lot of red colours giving the impression of errors while navigating thought the website	Dull in nature. Not inviting at first glance.	Good + Calm feeling while brousing due to its soft blue colour - hardly find information needed without first login. The user is forced to login before gaining any useful information
7	Pacific first aid	Direct	Canada	First aid training and first aid supplies	$$$	https://pacificfirstaid.ca/courses	Large	Everyone interested	non	Very Good + Easy to navigate and clear to understand +Very good use of images	very Good + Easy to use and navigate - No free information and has to be paid for	Good + Registration features, extra lession on other health harzzard safty measures - No free class for a teaser.	Average + good use of visuals - Not equipped for screen reader tech	Good + Efficient userflow, easy navigation with cues	Outstanding + Very easy to navigate though with effective cues. + decriptions provided for ever single navigation.	Good + Good use of blue and red as which stands for the company colour. + Good use of images for better understanding of courses.	Very friendly and easy to follow through the classes.	very good + Energertic colours and vibrant imagery keeps on engaged thought out the browsing process. - no free classes all has to be paid for.
8	Pro first aid	Direct	USA	First aid training	$$$	https://www.profirstaid.com/	Large	Everyone but mostly students	Certification and professional trainings	Good + Easy to navigate and explore - registration has to be done before exploring the site	Good + Easy to navigate and explore - registration has to be done before exploring the site	Good + Registration features, extra lession on other health harzzard safty measures - No free class for a teaser.	Average + good use of visuals, viedos and voice call - Not equipped for screen reader tech	Good + Efficient userflow, easy navigation with cues + Use of chat with dedicated representatives.	very good + Very easy to navigate though pages	Good + Good use of blue which stands for the company colour. + Good use of images and video for better understanding of courses.	Rich and happy mood. Good colour combination and calm feeling	Very good + Energertic colours and vibrant imagery keeps on engaged thought out the browsing process. - no free classes all has to be paid for.
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