Google Universal Analytics Measurement Protocol Parameter Reference
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Google Universal Analytics parameter cheat sheet - 2017 edition
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by Julien Coquet@juliencoquethttp://juliencoquet.com/en/
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Google Universal Analytics reference at http://support.google.com/analytics/?hl=en#topic=2790009
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ParameterNameCategory<-- Use a filter here
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anApp nameApplications
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avApp versionApplications
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exdException DescriptionApplications
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exfIs Exception FatalApplications
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flFlashBrowser settings
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jeJavaBrowser settings
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srScreen resolutionBrowser settings
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uaUser Agent OverrideBrowser settings
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ulUser LanguageBrowser settings
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vVersionBrowser settings
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vpViewport SizeBrowser settings
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zRandom (cache buster)Browser settings
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_vSDK VersionBrowser settings
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ccCampaign contentCampaigns
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ciCampaign IDCampaigns
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ckCampaign keywordCampaigns
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cmCampaign mediumCampaigns
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cnCampaign NameCampaigns
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csCampaign SourceCampaigns
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dclidGoogle Display Ads IDCampaigns
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gclidGoogle Adwords IDCampaigns
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cuCurrency CodeCommerce
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icItem Code (SKU)Commerce
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ilXpiYbr
Product Impression Brand - product #Y in list #X
Commerce
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ilXpiYca
Product Impression Category - product #Y in list #X
Commerce
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ilXpiYcdZ
Product Impression Custom Dimension #Z - product #Y in list #X
Commerce
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ilXpiYcmZ
Product Impression Custom Metric #Z - product #Y in list #X
Commerce
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ilXpiYidProduct Impression SKU - product #Y in list #XCommerce
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ilXpiYnmProduct Impression Name - product #Y in list #XCommerce
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ilXpiYprProduct Impression Price - product #Y in list #XCommerce
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ilXpiYps
Product Impression Position - product #Y in list #X
Commerce
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ilXpiYva
Product Impression Variation - product #Y in list #X
Commerce
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inItem NameCommerce
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ipItems PriceCommerce
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iqItem QuantityCommerce
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ivItem CategoryCommerce
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paPurchase ActionCommerce
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palProduct Action ListCommerce
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promoaPromotion ActionCommerce
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promo1idPromotion IDCommerce
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promo1nmPromotion NameCommerce
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promo1crPromotion CreativeCommerce
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promo1psPromotion PositionCommerce
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pr1brProduct BrandCommerce
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pr1caProduct CategoryCommerce
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pr1idProduct IDCommerce
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pr1nmProduct NameCommerce
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pr1prProduct PriceCommerce
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pr1vaProduct VariantCommerce
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taTransaction AffiliationCommerce
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tiTransaction IDCommerce
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trTransaction RevenueCommerce
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tsTransaction ShippingCommerce
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ttTransaction TaxCommerce
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deDocument EncodingContent
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dhHostnameContent
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dlRequest URIContent
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dpDocument PathContent
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drDocument ReferrerContent
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dtDocument TitleContent
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linkidLink IDContent
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xidExperiment ID
Content experiments
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xvarExperiment variant
Content experiments
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cdX
Custom dimension #X (1-20 for standard, 1-200 for 360)
Custom dimensions
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cm1
Custom metric #X (1-20 for standard, 1-200 for 360)
Custom metrics
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eaEvent ActionEvents
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ecEvent CategoryEvents
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elEvent LabelEvents
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evEvent ValueEvents
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pdtPage Download TimePage performance
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pltPage Load TimePage performance
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qtQueue TimePage performance
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rrtRedirect Response TimePage performance
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srtServer Response TimePage performance
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tcpTCP Connect TimePage performance
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aRandom numberSession control
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aipAnonymizedSession control
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cidClient IDSession Control
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dsData SourceSession control
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geoGeo. overrideSession control
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gjidDoubleclick join IDSession control
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gtmGTM container IDSession control
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jidDoubleclick join IDSession control
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niNon-interaction HitSession control
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scSession ControlSession control
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tHit typeSession control
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tidWeb Property IDSession control
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uidUser IDSession control
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_gidUser identifier cookeSession control
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_sHit sequenceSession control
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_uVerification codeSession control
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saSocial ActionSocial media plugins
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sdScreen Color DepthSocial media plugins
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snSocial NetworkSocial media plugins
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