How Do Whole Foods' Prices Compare?


1	(c) Tracie McMillan @TMMcMillan Food and Environment Reporting Network @FERNNews for "Can Whole Foods Change the Way Poor People Eat?" in Slate Published Nov. 2014
2	How Do Whole Foods' Prices Compare?
3	Notes On Method
4	Like-to-Like vs. Price-to-Price
5	Most shoppers constantly balance quality and price against each other, so this data set offers insight into both. Comparative charts denoted as "like-to-like" are comparing "apples to apples"—usually, in this data set, organic items to organic items. Charts denoted as "price-to-price" compare the lowest-priced items offered by a store, regardless of quality.
6	ITEM PRICING
7	Packaged Foods
8	All prices used for comparison are for identical sizes/weights. If an item as bought contained more or fewer ounces than the item as listed in the study, the price paid and size bought have been listed in the notes, and the price used for comparison has been adjusted accordingly.
9	Fresh Foods: Meat, Poultry, Fish
10	While "value packs" of meat, poultry and fish can offer a lower unit price, the higher initial cost can often be prohibitive for low-income shoppers. Prices for meat, poultry and fish in this study represent by default the lowest price offered for packaged raw beef and poultry of 3 pounds or less, and raw or frozen fish of 2 pounds or less. In instances where value packs offered discounts of 20 percent or more, that unit price has been used.
11	Fresh Foods: Produce
12	While bulk bags of produce can offer savings on unit price, they can represent a higher up-front cost, which is not always a good bet for low-income shoppers. As a default, prices for produce reflect those offered for produce sold "loose" rather than bagged or prepackaged. In the event that produce was not available loose, comparable bag pricing was used and noted as such.
13	Documentation
14	All prices listed in this study were verified with receipts and, where applicable, photographs. They can be furnished upon request.
15


1	(c) Tracie McMillan @TMMcMillan Food and Environment Reporting Network @FERNNews for "Can Whole Foods Change the Way Poor People Eat?" in Slate Published Nov. 2014
2	STORE: Walmart Supercenter 5851 Mercury Drive, Dearborn, MI PRICE SNAPSHOT DOCUMENTED VIA PURCHASE: 9-18-14
3	© Tracie McMillan / @tmmcmillan Food and Environment Reporting Network / @FERNNews 2014		CHEAPEST OPTION			CHEAPEST NATIONAL BRAND NAME Non-Private-Label Cheapest of ORG or CON, not both
4			CONVENTIONAL	ORGANIC	LOCAL	CONVENTIONAL*	ORGANIC	LOCAL
5	MEAT COUNTER	Skinless, boneless chicken breast, per lb.	$1.990	not offered	not offered	N/a	N/a	N/a
6		Notes	conventional, no branding, USA; bulk package of $8.56/4.3 lbs	-	-	n/a	n/a	n/a
7		Ground Beef, cheapest available, per lb.	$3.980	not offered	not offered	N/a	N/a	N/a
8		Notes	"All natural ground beef carne molida de res;" conventional, 73% lean / 27% fat Cargill Meat Solutions 93/7 available, @ $5.98/lb	-	-	n/a	n/a	n/a
9		Tilapia filet, fresh or frozen, cheapest avail, per lb.	$3.990	not offered	not offered	N/a	N/a	N/a
10		Notes	conventional, boneless skinless individually vacuum sealed; China $7.98/2 lb.	-	-	N/a	N/a	N/a
11	DAIRY AND EGGGS	Skim milk, gallon	$2.820	$6.480	not offered	N/a	N/a	N/a
12		Notes	conventional, Great Value	organic, Great Value	-	N/a	N/a	N/a
13		Plain yogurt, lowest fat available, 32 oz.	$2.480	not offered	not offered	N/a	N/a	N/a
14		Notes	conventional, Great value, nonfat plain	-	-	N/a	N/a	N/a
15		Fruit yogurt, 6 oz.	$0.600	not offered	not offered	N/a	N/a	N/a
16		Notes	REG: .60 SALE: .50 conventional, Yoplait, strawberry	-	-	N/a	N/a	N/a
17		Block cheddar, 8 oz.	$2.480	not offered	not offered	N/a	N/a	N/a
18		Notes	conventional, Great Value, mild	-	-	N/a	N/a	N/a
19		Butter, 1 lb.	$3.980	$5.080	not offered	N/a	N/a	N/a
20		Notes	conventional, Great Value	organic, Horizon	-	N/a	N/a	N/a
21		Eggs, large brown Grade A, 1 dozen	$1.980	$4.480	not offered	N/a	N/a	N/a
22		Notes	REG: $1.98 SALE: $1.00 conventional, Farmer's Market / CCF Brands	organic, Great Day / CCF Brands	-	N/a	N/a	N/a
23	BAKING	Flour, white all-purpose, unbleached unless otherwise noted, 5 lb.	$1.680	not offered	not offered	$1.980	-	N/A
24		Notes	conventional, Great Value	-	-	conventional, Gold Medal	-	N/A
25		Light brown sugar, 1 lb.	$0.770	$2.720	not offered	$0.990	-	N/A
26		Notes	conventional, Great Value, Light brown sugar, $1.54 / 2 lb	organic, Wholesome, $4.08/1.5 lb	-	conventional, Domino, $1.98/2 lb.	-	N/A
27		Flour, whole wheat all-purpose, 5 lb.	$3.130	not offered	not offered	$3.780	-	N/A
28		Notes	conventional, Hodgson Mill	-	-	conventional, Gold Medal	-	N/A
29		White sugar, 4 lb.	$1.740	$5.307	not offered	$4.640	$5.307	N/A
30		Notes	conventional, Great Value	organic, Florida Crystals, 3.98 / 3 lb.	-	conventional, Domino, $3.48/3. lb.	organic, Florida Crystals, 3.98 / 3 lb.	N/A
31	PASTA, SOUP, CANNED	Spaghetti, 1 lb.	$0.840	$1.280	N/A	$1.280	-	N/A
32		Notes	conventional, Best Bet	organic, Wild Oats	N/A	conventional, Mueller's Spaghetti	-	N/A
33		Classic/Traditional marinara or pasta sauce, 24 oz. jarred	$1.500	$1.805	N/A	$1.680		N/A
34		Notes	conventional, Great Value Traditional Pasta Sauce	organic, Wild Oats Tomato Basil Pasta Sauce, $1.88 / 25 oz.	N/A	conventional, Ragu Old World Style Traditional Pasta Sauce		N/A
35		Chicken broth, 1 qt.	$1.860	not offered	N/A	$1.980	not offered	N/A
36		Notes	Great Value	-	N/A	conventional, Swanson	-	N/A
37		Black beans, 15 oz. can	$0.669	$0.920	N/A	$0.920	-	N/A
38		Notes	conventional, Great Value, $0.68/15.25 oz., reduced sodium (no reg. offered)	organic, Wild Oats	N/A	conventional, Bush's	-	N/A
39		Brown rice, bagged, per lb. Based on cheapest unit price offered for either one or two pound bags	$0.840	$0.980	N/A	$0.980	-	N/A
40		Notes	Great Value, 15.25 oz.	organic, Riceland	N/A	organic, Riceland	-	N/A
41		Garbanzo beans, 15 oz. can	$0.658	$0.920	N/A	$0.863	-	N/A
42		Notes	conventional, Great Value, $0.68 / 15.5 oz.	organic, Wild Oats	N/A	conventional, Bush's, $0.92/16 oz	-	N/A
43		Tuna fish, chunk light, in water, 5 oz.	$0.740	not offered	N/A	$0.930	-	N/A
44		Notes	conventional, Great Value	-	N/A	conventional, Bumble Bee	-	N/A
45		Mac and cheese box, 7.25 oz.	$0.500	-	N/A	$0.980	-	N/A
46		Notes	conventional, Our Specialty	-	N/A	conventional, Kraft	-	N/A
47		Whole peeled or crushed tomatoes, cheapest available, 28 oz.	$1.240	$2.250	N/A	$1.380	-	N/A
48		Notes	conventional, Great Value	organic, Muir Glen	N/A	conventional, Red Gold	-	N/A
49	BULK	Black beans, dried, per lb.	$1.480	not offered	N/A	$1.540	-	N/A
50		Notes	conventional, Great Value	-	N/A	conventional, La Preferida	-	N/A
51		Oats, per lb.	not offered	not offered	N/A	-	-	N/A
52		Notes	-	-	N/A	-	-	N/A
53	CEREAL	Cheerio type, 14 oz.	$2.240	not offered	N/A	$2.920	not offered	N/A
54		Notes	conventional, Great Value	-	N/A	conventional, Cheerios	-	N/A
55		Shredded wheat, unsweetened, bite size, 18 oz.	$2.502	$3.821	N/A	$3.468	$3.821	N/A
56		Notes	conventional, Great Value, $2.28/16.4 oz	organic, Kashi Autumn Wheat, $3.46/16.3 oz	N/A	conventional, Post, $3.16/16.4 oz	organic, Kashi Autumn Wheat, $3.46/16.3 oz	N/A
57		Rolled oats, 42 oz., cheapest unit price up to 42 oz.	$2.480	not offered	N/A	$4.180	-	N/A
58		Notes	conventional, Great Value	-	N/A	conventional, Quaker	-	N/A
59	PBJ, Crackers	Graham crackers, 14 oz.	$1.439	not offered	N/A	$2.897	-	N/A
60		Notes	conventional, Homekist, $1.48/14.4 oz.	-	N/A	conventional, HoneyMaid, $2.98/14.4 oz	-	N/A
61		Peanut butter, 16 oz.	$1.820	not offered	N/A	$2.539	-	N/A
62		Notes	conventional, Algood	-	N/A	conventional, Planters, $2.38/15 oz.	-	N/A
63		Strawberry jam, preserves or conserves, 18 oz.	$2.160	not offered	not offered	$2.540	-	N/A
64		Notes	conventional, Great Value Strawberry preserves	-	-	conventional, Smuckers strawberry preserves	-	N/A
65		Sliced 100% whole wheat bread, 20 oz. loaf	$1.680	not offered	N/A	$2.317	-	N/A
66		Notes	Great Value	-	N/A	conventional, Brownberry, $2.78/24 oz.	-	N/A
67	OIL, CONDIMENTS, VINEGAR	Mayonnaise, 32 oz.	$2.709	not offered	N/A	$3.179	-	N/A
68		Notes	conventional, Great Value, $2.54/30 oz.	-	N/A	conventional, Heinz, $2.98/30 oz.	-	N/A
69		Ketchup: 24 oz. Only priced if available in container 30 oz. or less	$1.488	$1.780	N/A	$1.240	$2.840	N/A
70		Notes	conventional, Great Value, $1.24/20 oz.	organic, Wild Oats, $1.78	N/A	conventional, Hunts, $1.24	organic, Muir Glen	N/A
71		Apple cider vinegar, 32 oz.	$1.500	not offered	N/A	$2.120	-	N/A
72		Notes	conventional, Great Value, $1.50 / 32 oz.	-	N/A	conventional, Heinz, 32 oz.	-	N/A
73		Canola oil, 48 oz.	$2.720	not offered	N/A	$3.180	-	N/A
74		Notes	conventional, Great Value, 48 oz.	-	N/A	conventional, Crisco, 48 oz.	-	N/A
75		Olive Oil, Extra Virgin, 33.8 oz.	$6.866	not offered	N/A	$7.989	-	N/A
76		Notes	conventional, Great Value, $5.18/ 25.5 oz	-	N/A	conventional, Filippo Berio, $5.98/25.3 oz.	-	N/A
77	PRODUCE	Bananas, per lb.	$0.520	not offered	not offered	N/a	N/a	N/a
78		Notes	-	-	-	-	-	-
79		Apples, Fuji or Gala, cheapest; loose unless otherwise noted, per lb.	$1.470	$1.985	$0.580	N/a	N/a	N/a
80		Notes	conventional, Gala	organic, Gala, $3.97/2 lb bag; (loose unavailable for organic)	Michigan Gingergold, Riveridge Promotional price; no regular price available	-	-	-
81		Green grapes, per lb.	$1.480	not offered	not offered	N/a	N/a	N/a
82		Notes	conventional, California	-	-	-	-	-
83		Oranges, per lb.	$1.301	not offered	-	N/a	N/a	N/a
84		Notes	conventional, priced .62 each, orange weighed 7.625 oz; Chile	-	-	-	-	-
85		Yellow onions, bagged up to 3 lb. if available, per lb	$0.660	not offered	$0.660	N/a	N/a	N/a
86		Notes	conventional, Miedema Produce, Michigan $1.98/3 lb.	-	conventional, Miedema Produce, Michigan $1.98/3 lb.	-	-	-
87		Spring or most similar salad mix, cheapest available, 5 oz.	$2.980	$3.280	not offered	N/a	N/a	N/a
88		Notes	conventional,, Marketside	organic, Marketside	-	-	-	-
89		Spinach, per lb.	$2.880	not offered	not offered	N/a	N/a	N/a
90		Notes Due to an error in Sept. data collection, prices at WF Detroit and King Cole were verified Oct. 21, 2014	conventional, New Star	-	-	-	-	-
91		Carrots, per lb.	$0.780	not offered	$0.780	N/a	N/a	N/a
92		Notes	conventional, Capac Chief, Lindy's Pre Pak Carrots of Imlay City, MI	-	conventional, Capac Chief, Lindy's Pre Pak Carrots of Imlay City, MI	-	-	-
93		Collards, per lb.	$2.009	not offered	$2.009	N/a	N/a	N/a
94		Notes	conventional, Ruhlig Farms, Carleton, MI; $1.24/bunch, bunch was 9.875 oz	-	conventional, Ruhlig Farms, Carleton, MI; $1.24/bunch, bunch was 9.875 oz	-	-	-
95		Green pepper, per lb.	$2.048	not offered	not offered	N/a	N/a	N/a
96		Notes	conventional, priced at $0.88 each; pepper was 6.875 oz	-	-	-	-	-
97		Potatoes, russett, lowest unit price, 5 lb.	$2.470	$4.817	not offered	N/a	N/a	N/a
98		Notes	conventional, Sun Supreme Idaho Potatoes	organic, Alum Farms and Produce; $2.89/3 lb.	-	-	-	-
99		Potatoes, sweet, bulk, loose, per lb.	$0.980	not offered	not offered	N/a	N/a	N/a
100		Notes	conventional, bulk, loose	-	-	-	-	-
101	PRODUCE cont'd	Broccoli, per lb.	$2.093	$2.191	not offered	N/a	N/a	N/a
102		Notes	conventional, Tanimura & Antle; bunched, $1.88/14.375 oz	organic, Foxy; bunched, $2.48/ 1.132 lb	-	-	-	-
103		Beefsteak tomatoes, per lb.	$1.280	not offered	$1.280	N/a	N/a	N/a
104		Notes	REG: $1.28 SALE: $0 .97, conventional, Michigan	-	REG: $1.28 SALE: $0 .97, conventional, Michigan	-	-	-
105	*To simplify data calculation, if there is no conventional national brand offered, the price data for the organic option has been copied into the conventional column.
106


1	(c) Tracie McMillan @TMMcMillan Food and Environment Reporting Network @FERNNews for "Can Whole Foods Change the Way Poor People Eat?" in Slate Published Nov. 2014
2	STORE: Whole Foods - Suburban 7350 Orchard Lake Road, West Bloomfield, MI PRICE SNAPSHOT DOCUMENTED VIA PURCHASE: 9-19-14
3	© Tracie McMillan / @tmmcmillan Food and Environment Reporting Network / @FERNNews 2014		CHEAPEST OPTION			CHEAPEST NATIONAL BRAND NAME Non-Private-Label Cheapest of ORG or CON, not both
4			CONVENTIONAL	ORGANIC	LOCAL	CONVENTIONAL*	ORGANIC	LOCAL
5	MEAT COUNTER	Skinless, boneless chicken breast, per lb.	$4.990	$6.990	not offered	N/a	N/a	N/a
6		Notes	conventional, animal welfare rated, 365 Everyday Value $5.89/1.18 lb.	organic, animal welfare rated, 365 Everyday Value $7.55/1.080 lb.	-	n/a	n/a	n/a
7		Ground Beef, cheapest available, per lb.	$5.990	not offered	not offered	N/a	N/a	N/a
8		Notes	conventional, animal welfare rated, 85% lean / 15% fat ; bulk counter	out of stock	-	n/a	n/a	n/a
9		Tilapia filet, fresh or frozen, cheapest avail, per lb.	$7.973	not offered	not offered	N/a	N/a	N/a
10		Notes	conventional, vaccuum packed, frozen, $2.99 / 6 oz.	-	-	N/a	N/a	N/a
11	DAIRY AND EGGS	Skim milk, gallon	$3.990	$5.990	$6.380	N/a	N/a	N/a
12		Notes	conventional, 365 Everyday Value	organic, 365 Everyday Value	Calder, $3.19/64 oz, additional $1.50 bottle deposit not included	N/a	N/a	N/a
13		Plain yogurt, lowest fat available, 32 oz.	$3.690	$2.990	not offered	N/a	N/a	N/a
14		Notes	conventional, Brown Cow, cream top (no fat free avail)	organic, 365 Everyday Value, fat free	-	N/a	N/a	N/a
15		Fruit yogurt, 6 oz.	$1.190	$0.990	not offered	N/a	N/a	N/a
16		Notes	conventional, Brown Cow, strawberry	organic, 365 Everyday Value, fat free, stawberry	-	N/a	N/a	N/a
17		Block cheddar, 8 oz.	$4.990	$5.990	not offered	N/a	N/a	N/a
18		Notes	conventional, 365 Everyday Value	organic, 365 Everyday Value	-	N/a	N/a	N/a
19		Butter, 1 lb.	$3.190	$4.790	$8.990	N/a	N/a	N/a
20		Notes	conventional, 365 Everyday Value	organic, 365 Everyday Value	Calder Farm Butter	N/a	N/a	N/a
21		Eggs, large brown Grade A, 1 dozen	$3.190	$3.990	not offered	N/a	N/a	N/a
22		Notes	conventional, 365 Everyday Value	organic, 365 Everyday Value	-	N/a	N/a	N/a
23	BAKING	Flour, white all-purpose, unbleached unless otherwise noted, 5 lb.	$2.990	$5.990	not offered	$5.990	-	N/A
24		Notes	conventional, 365 Everyday Value	organic, 365 Everyday Value	-	conventional, King Arthur	-	N/A
25		Light brown sugar, 1 lb.	not offered	$2.327	-	$4.260	$4.260	N/A
26		Notes	-	organic, 365 Everyday Value, $3.49/1.5 lb	-	Wholesome organic, $6.39 / 24 oz	Wholesome, $6.39 / 24 oz	N/A
27		Flour, whole wheat all-purpose, 5 lb.	$2.990	$5.990	-	$5.990	-	N/A
28		Notes	conventional, 365 Everyday Value	organic, 365 Everyday Value	-	conventional, King Arthur	-	N/A
29		White sugar, 4 lb.	$4.792	$6.990	not offered	$4.792	-	N/A
30		Notes	conventional, C&H	organic, 365 Everyday Value	-	conventional, C&H	-	N/A
31	PASTA, SOUP, CANNED	Spaghetti, 1 lb.	$1.190	$2.190	not offered	$2.990	$2.990	N/A
32		Notes	conventional, 365 Everyday Value	organic, 365 Everyday Value	-	organic, Bionaturae	organic, Bionaturae	N/A
33		Classic/Traditional marinara or pasta sauce, 24 oz. jarred	$1.910	$2.870	not offered	$2.990	$3.755	N/A
34		Notes	conventional, 365 Everyday Value, Classic Marinara, $1.99/25 oz	organic, 365 Everyday Value Classic Pasta Sauce, $2.99/25 oz	-	conventional, Newman's Own Marinara	organic, Muir Glen $3.99/25.5 oz	N/A
35		Chicken broth, 1 qt.	not offered	$1.990	not offered	$3.000	$3.000	N/A
36		Notes	-	organic, free range, 365 Everyday Value	-	organic, free-range, Pacific	organic, free range, Pacific	N/A
37		Black beans, 15 oz. can	not offered	$1.690	$2.390	$2.390	-	N/A
38		Notes	-	organic, 365 Everyday Value	organic, Eden Michigan made	organic, Eden Michigan made	-	N/A
39		Brown rice, bagged, per lb. Based on cheapest unit price offered for either one or two pound bags	$1.495	$1.995	not offered	$1.495	$1.995	N/A
40		Notes	conventional, Lundberg Brown long grain, $2.99 / 2 lb.	organic, 365 Everyday Value, long grain, $3.99 / 2 lb	-	conventional, Lundberg Brown long grain, $2.99 / 2 lb.	organic, 365 Everyday Value, long grain, $3.99 / 2 lb	N/A
41		Garbanzo beans, 15 oz. can	$0.990	$1.690	-	$2.390	-	N/A
42		Notes	conventional, 365 Everyday Value No Salt Added (no other options)	organic, 365 Everyday Value	-	organic, Eden,, no salt added Michigan made	-	N/A
43		Tuna fish, chunk light, in water, 5 oz.	$2.590	not offered	not offered	not offered	-	N/A
44		Notes	conventional, 365 Everyday Value, Wild/Pole Line Caught; skipjack, Thailand		-	-	-	N/A
45		Mac and cheese box, 7.25 oz.	$0.990	$1.800	not offered	$2.393	$3.250	N/A
46		Notes	conventiohnal, 365 Everyday Value	organic, 365 Everyday Value, $1.49/ 6 oz.	-	conventional, Annies Mac and Cheese, $1.98/6 oz.	organic, Back to Nature, $2.69/6 oz.	N/A
47		Whole peeled or crushed tomatoes, cheapest available, 28 oz.	$1.490	$1.990	not offered	$2.690	$2.690	N/A
48		Notes	conventional, 365 Everyday Value, whole peeled	organic, 365 Everyday Value, whole peeled	-	organic, Muir Glen, whole peeled	organic, Muir Glen, whole peeled	N/A
49	BULK	Black beans, dried, per lb.	$2.345	$2.690	not offered	$2.345	not offered	N/A
50		Notes	conventional, Carlson-Arbogast Farm, $4.69/2 lb	organic, 365 Everyday Value	-	conventional, Carlson-Arbogast Farm, $4.69/2 lb	-	N/A
51		Oats, per lb.	not offered	$1.690	not offered	$1.690	-	N/A
52		Notes	-	organic, bulk bun	-	organic, bulk bin	-	N/A
53	CEREAL	Cheerio type, 14 oz.	$3.270	$3.990	not offered	$5.710	$5.710	N/A
54		Notes	conventional, 365 Everyday Value Multigrain morning Os (no plain vesion avail), $2.99/12.8 oz	organic, 365 Everyday Value Morning Os	-	organic, Nature's Path, $4.69/11.5 oz	organic, Nature's Path, $4.69/11.5 oz	N/A
55		Shredded wheat, unsweetened, bite size, 18 oz.	$3.844	$4.075	not offered	-	$3.844	N/A
56		Notes	conventional, 365 Everyday Value Bite-Sized Wheat Squares, $2.99/14 oz	organic, Kashi Organic Promise Autumn Wheat, $3.69/16.3 oz	-	-	conventional, 365 Everyday Value Bite-Sized Wheat Squares, $2.99/14 oz	N/A
57		Rolled oats, 42 oz., cheapest unit price up to 42 oz.	$10.487	$6.549	not offered	$10.487	$6.549	N/A
58		Notes	conventional, Bob's Red Mill, Xthick Gluten Free, $7.99/32 oz.	organic, Bobs Red Mill,, $4.99/32 oz.	-	conventional, Bob's Red Mill, Xthick Gluten Free, $7.99/32 oz.	organic, Bobs Red Mill,, $4.99/32 oz.	N/A
59	PBJ, Crackers	Graham crackers, 14 oz.	$3.491	$4.560	not offered	$5.532	$5.532	N/A
60		Notes	conventional, MiDel 100% Whole Wheat Honey Grahams, $3.99/16 oz.	organic, 365 Everyday Value, Honey Graham Crackers, $4.69/14.4 oz.	-	organic, Annies Whole Grain Honey Grahams, $5.69 / 14.4 oz.	organic, Annies Whole Grain Honey Grahams, $5.69 / 14.4 oz.	N/A
61		Peanut butter, 16 oz.	$2.690	$4.990	not offered	$4.990	$5.990	N/A
62		Notes	conventional, 365 Everyday Value, creamy	organic, 365 Everyday Value, creamy	-	conventional, Earth Balance, natural peanut butter and flaxseed	organic, Santa Cruz, Crunchy	N/A
63		Strawberry jam, preserves or conserves, 18 oz.	$5.525	$4.225	$8.085	$5.525	-	N/A
64		Notes	conventional, Bonne Maman, Wild Blueberry (SB out of stock, but all priced same), $3.99/13 oz.	organic, 365 Everyday Value, Strawberry Conserve, $3.99/17 oz.	conventional, Brownwood Farms Strawberry Preserves, $5.39/12 oz.	conventional, Bonne Maman, Wild Blueberry (SB out of stock, but all priced same), $3.99/13 oz.	-	N/A
65		Sliced 100% whole wheat bread, 20 oz. loaf	$2.325	$4.290	not offered	$3.742	-	N/A
66		Notes	conventional, Koepplingers Whole Wheat $2.79/24 oz.	organic, Aunt Millie's	-	conventional, Brownberry, Natural 100% Whole Wheat Bread	-	N/A
67	OIL, CONDIMENTS, VINEGAR	Mayonnaise, 32 oz.	$3.990	$10.990	not offered	$8.990	-	N/A
68		Notes	conventional, 365 Everyday Value, expeller pressed	organic, Spectrum; made with cage free eggs	-	conventional, Spectrum canola mayonnaise	-	N/A
69		Ketchup: 24 oz. Only priced if available in container 30 oz. or less	not offered	$1.990	not offered	$3.390	$3.390	N/A
70		Notes	not offered at <30 oz 365 Everyday Value EV $2.39 / 32 oz.	organic, 365 Everyday Value, $1.99	-	organic, Muir Glen $3.39	organic, Muir Glen $3.39	N/A
71		Apple cider vinegar, 32 oz.	not offered	$3.690	not offered	$4.990	$4.990	N/A
72		Notes	-	organic, 365 Everyday Value, Unfiltered, Pasteurized	-	organic, Eden, Aged in wood, naturally fermented Raw with mother	organic, Eden, Aged in wood, naturally fermented Raw with mother	N/A
73		Canola oil, 48 oz.	$5.950	$15.570	not offered	$8.985	-	N/A
74		Notes	conventional, 365 Everyday Value, $4.19/33.8 oz.	organic, 365 Everyday Value, $5.19 / 16 oz.	-	conventional, Solio, 5.99/32 oz.	-	N/A
75		Olive Oil, Extra Virgin, 33.8 oz.	$7.490	$15.980	not offered	$17.884	-	N/A
76		Notes	conventional, 365 Everyday Value, Mediterranean Blend, $7.49/33.8 oz.	organic, 365 Everyday Value, Italian, $7.99/16.9 oz.	-	conventional, Colavita, $17.99/34 oz.	-	N/A
77	PRODUCE	Bananas, per lb.	$0.790	$0.990	not offered	N/a	N/a	N/a
78		Notes	conventional, Whole Trade/Rainforest Alliance Certified, Costa Rica	organic, Whole Trade/Fair Trade Certified, Peru	-	-	-	-
79		Apples, Fuji or Gala, cheapest; loose unless otherwise noted, per lb.	$2.490	$4.490	$1.900	N/a	N/a	N/a
80		Notes	conventional, Gala apples, from Michigan	organic, USA	conventional, Paula Reds from Michigan	-	-	-
81		Green grapes, per lb.	$3.990	$3.990	not offered	N/a	N/a	N/a
82		Notes	conventional, Cotton Candy varietal	-	-	-	-	-
83		Oranges, per lb.	$1.690	not offered	not offered	N/a	N/a	N/a
84		Notes	conventional, navel oranges, from Chile	-	-	-	-	-
85		Yellow onions, bagged up to 3 lb. if available, per lb	not offered	$1.490	not offered	N/a	N/a	N/a
86		Notes	-	organic, no bagged onions offered; USA	-	-	-	-
87		Spring or most similar salad mix, cheapest available, 5 oz.	not offered	$3.738	not offered	N/a	N/a	N/a
88		Notes	-	organic, Earthbound Farms, $2.99/4 oz.	-	-	-	-
89		Spinach, per lb.	not offered	$9.568	not offered	N/a	N/a	N/a
90		Notes Due to an error in Sept. data collection, prices at WF Detroit and King Cole were verified Oct. 21, 2014	-	organic, Earthbound Farms, $2.99/5 oz.	-	-	-	-
91		Carrots, per lb.	not offered	$0.995	not offered	N/a	N/a	N/a
92		Notes	-	organic, CalOrganic, $1.99/2 lb.	-	-	-	-
93		Collards, per lb.	not offered	$5.172	$5.172	N/a	N/a	N/a
94		Notes	-	organic, bunch $2.99/9.25 oz., Michigan grown	organic, bunch $2.99/9.25 oz., Michigan grown	-	-	-
95		Green pepper, per lb.	$2.990	$3.990	$3.990	N/a	N/a	N/a
96		Notes	-	organic, Michigan-grown	organic, Michigan-grown	-	-	-
97		Potatoes, russett, lowest unit price, 5 lb.	$7.450	$5.990		N/a	N/a	N/a
98		Notes	conventional not avail in bags, loose only	organic, 365 Everyday Value		-	-	-
99		Potatoes, sweet, bulk, loose, per lb.	not offered	$2.490	not offered	N/a	N/a	N/a
100		Notes	-	organic, Garnet yams	-	-	-	-
101		Broccoli, per lb.	$1.990	not offered	not offered	N/a	N/a	N/a
102		Notes	conventional, loose not banded	-	-	-	-	-
103		Beefsteak tomatoes, per lb.	$2.490	$3.490	$2.490	N/a	N/a	N/a
104		Notes	conventional, hothouse tomatoes, Canada	organic, vine-ripened	conventional, hothouse tomatoes, Canada	-	-	-
105	*To simplify data calculation, if there is no conventional national brand offered, the price data for the organic option has been copied into the conventional column.
106
107


1	(c) Tracie McMillan @TMMcMillan Food and Environment Reporting Network @FERNNews for "Can Whole Foods Change the Way Poor People Eat?" in Slate Published Nov. 2014
2	STORE: Whole Foods Detroit 115 Mack Avenue and Woodward Avenue PRICE DATA DOCUMENTED VIA PURCHASE 9-22-14
3	© Tracie McMillan / @tmmcmillan Food and Environment Reporting Network / @FERNNews 2014		CHEAPEST OPTION			CHEAPEST NATIONAL BRAND NAME Non-Private-Label Cheapest of ORG or CON, not both
4			CONVENTIONAL	ORGANIC	LOCAL	CONVENTIONAL*	ORGANIC	LOCAL
5	MEAT COUNTER	Skinless, boneless chicken breast, per lb.	$4.990	$6.990	not offered	-	-	N/a
6		Notes	conventional, animal welfare rated, conventional, 365 Everyday Valueeryday Value	organic, animal welfare rated, conventional, 365 Everyday Valueeryday Value, $10.45/1.49 lb.	-	-	-	n/a
7		Ground Beef, cheapest available, per lb.	$5.990	OUT OF STOCK	not offered	-	-	N/a
8		Notes	conventional, animal welfare rated, 85% lean; from meat counter	OUT OF STOCK	-			n/a
9		Tilapia filet, fresh or frozen, cheapest avail, per lb.	$6.790	not offered	not offered	-	-	N/a
10		Notes	conventional, farm raised, from fish counter, $3.56/.52 lb	-	-	-	-	N/a
11	DAIRY AND EGGGS	Skim milk, gallon	$3.490	$5.490	$5.980	N/a	N/a	N/a
12		Notes	conventional, 365 Everyday Value	organic, 365 Everyday Value	organic, Calder Dairy, $2.99/64 oz, $1.50 bottle deposit not included	N/a	n/a	N/a
13		Plain yogurt, lowest fat available, 32 oz.	$2.990	$2.990	not offered	N/a	N/a	N/a
14		Notes	conventional, Brown Cow, cream top	organic, 365 Everyday Value, fat free, plain	-	N/a	n/a	N/a
15		Fruit yogurt, 6 oz.	$0.790	$0.690	not offered	N/a	N/a	N/a
16		Notes	conventional, Brown Cow, Raspberry, Cream on Top	organic, 365 Everyday Value, fat free, raspberry, 6 oz	-	N/a	n/a	N/a
17		Block cheddar, 8 oz.	$4.290	$5.990	not offered	N/a	N/a	N/a
18		Notes	conventional, 365 Everyday Value mild cheddar	organic, 365 Everyday Value, mild cheddar	-	N/a	n/a	N/a
19		Butter, 1 lb.	$2.990	$4.690	$8.990	N/a	N/a	N/a
20		Notes	conventional, 365 Everyday Value Unsalted butter	organic, 365 Everyday Value, unsalted	conventional, Calder farm butter	N/a	n/a	N/a
21		Eggs, large brown Grade A, 1 dozen	$3.190	$3.790	$4.990	N/a	N/a	N/a
22		Notes	conventional, 365 Everyday Value, large brown	organic, 365 Everyday Value	conventional, Eat Local, Eat Natural, Sunrise Poultry, Homer, MI	N/a	n/a	N/a
23	BAKING	Flour, white all-purpose, unbleached unless otherwise noted, 5 lb.	$2.990	$5.990	not offered	$4.990	-	N/A
24		Notes	conventional, 365 Everyday Value	organic, 365 Everyday Value,	-	conventional, King Arthur Unbleached white flour, all purpose	-	N/A
25		Light brown sugar, 1 lb.	not offered	$2.327	not offered	$4.260	$4.260	N/A
26		Notes	-	organic, 365 Everyday Value, $3.49 / 1.5 lb	-	organic, Wholesome Fair Trade certified, $6.39 / 1.5 lb	organic, Wholesome Fair Trade certified, $6.39 / 1.5 lb	N/A
27		Flour, whole wheat all-purpose, 5 lb.	$2.990	$5.990	not offered	$6.990	-	N/A
28		Notes	conventional, 365 Everyday Value	organic, 365 Everyday Value,	-	conventional, Arrowhead Mills, stone ground organic Whole Wheat flour	-	N/A
29		White sugar, 4 lb.	$4.792	$6.980	not offered	$4.792	-	N/A
30		Notes	conventional, C&H, $5.99/5 lb	organic, 365 Everyday Value, 2 lb/$3.49	-	conventional, C&H, $5.99/5 lb	-	N/A
31	PASTA, SOUP, CANNED	Spaghetti, 1 lb.	$0.990	$1.290	not offered	$2.990	$2.990	N/A
32		Notes	conventional, 365 Everyday Value, durum semolina	organic, 365 Everyday Value, durum semolina	-	organic, Bionaturae	organic, Bionaturae	N/A
33		Classic/Traditional marinara or pasta sauce, 24 oz. jarred	$1.910	$2.294	not offered	$3.755	$3.755	N/A
34		Notes	conventional, 365 Everyday Value, Classic Marinara Sauce, $1.99/25 oz.	organic, 365 Classic Pasta Sauce, $2.39/25 oz	-	organic, Muir Glen Classic Marinara, $3.99/25.5 oz	organic, Muir Glen Classic Marinara, $3.99/25.5 oz	N/A
35		Chicken broth, 1 qt.	$3.990	$1.990	not offered	$3.690	$3.690	N/A
36		Notes	conventional, Saffron Road Halal Cuisine Artisan Roasted chicken broth, raised without antibiotics	organic, 365 Everyday Value	-	organic, free range, Pacific REG:$3.69 SALE: 2/$6	organic, free range, Pacific REG:$3.69 SALE: 2/$6	N/A
37		Black beans, 15 oz. can	$0.890	$1.190	not offered	$1.990	$1.990	N/A
38		Notes	conventional, 365 Everyday Value No Salt added (salted unavailable)	organic, 365 Everyday Value	-	organic, Westbrae Natural	organic, Westbrae Natural	N/A
39		Brown rice, bagged, per lb. Based on cheapest unit price offered for either one or two pound bags	$1.345	$1.995	not offered	$1.345	-	N/A
40		Notes	conventional, Lundberg long grain, $2.69/ 2 lb	organic, 365 Everyday Value long grain,, $3.99/ 2 lb	-	conventional, Lundberg long grain, $2.69/ 2 lb	-	N/A
41		Garbanzo beans, 15 oz. can	$0.890	$1.190	not offered	$1.990	$1.990	N/A
42		Notes	conventional, 365 Everyday Value	organic, 365 Everyday Value	-	organic, Westbrae Natural	organic, Westbrae Natural	N/A
43		Tuna fish, chunk light, in water, 5 oz.	$2.590	not offered	not offered	$3.990	-	N/A
44		Notes	conventional, 365 Everyday Value, wild pole/line caught skipjack, Thailand	-	-	Crown Prince wild caught, pole caught Yellowfin, "sustainably harvested," dolphin safe, Thailand	-	N/A
45		Mac and cheese box, 7.25 oz.	$0.990	$1.800	not offered	$2.405	-	N/A
46		Notes	conventional, 365 Everyday Value	organic, 365 Everyday Value, $1.49/6 oz.	-	organic pasta, Annie's Mac and Cheese, 6 oz. REG: $1.99 SALE: $1.69	-	N/A
47		Whole peeled or crushed tomatoes, cheapest available, 28 oz.	$1.390	$1.990	not offered	$2.990	$3.390	N/A
48		Notes	conventional, 365 Everyday Value, whole peeled	organic, 365 Everyday Value, whole peeled	-	conventional, La San Marzano, whole peeled REG: $2.99 SALE: 2/$5	organic, Muir Glen, whole peeled	N/A
49	BULK	Black beans, dried, per lb.	not offered	$1.990	not offered	not offered	-	N/A
50		Notes	-	black turtle beans, organic, BULK BIN	-	-	-	N/A
51		Oats, per lb.	$0.990	$1.690	not offered	not offered	-	N/A
52		Notes	conventional, 365 Everyday Value	organic, 365 Everyday Value	-	-	-	N/A
53	CEREAL	Cheerio type, 14 oz.	$3.245	$2.990	not offered	$4.127	$4.127	N/A
54		Notes	conventional, 365 Everyday Value Multigrain Morning O's, $2.99/12.9 oz	organic, 365 Everyday Value, Morning Os	-	organic, Nature's Path Whole Os Rice and Corn Cereal, $3.39/11.5 oz	organic, Nature's Path Whole Os Rice and Corn Cereal, $3.39/11.5 oz	N/A
55		Shredded wheat, unsweetened, bite size, 18 oz.	$2.816	not offered	not offered	not offered	-	N/A
56		Notes	conventional, 365 Everyday Value, Bite-Sized Wheat Squares, $2.19/14 oz	-	-	-	-	N/A
57		Rolled oats, 42 oz., cheapest unit price up to 42 oz.	$10.487	$6.977	not offered	$10.487	-	N/A
58		Notes	conventional, Bobs Red Mill, Extra Thick, $7.99/32 oz	organic, 365 Everyday Value, $2.99/ 18 oz (largest avail)		conventional, Bobs Red Mill, Extra Thick, $7.99/32 oz	-	N/A
59	PBJ, Crackers	Graham crackers, 14 oz.	$3.491	$4.560	not offered	$3.491	-	N/A
60		Notes	conventional, MiDel Honey Grahams, 100% Whole Wheat, $3.99/16 oz.	organic, 365 Everyday Value, Honey Grahams, $4.69/14.4 oz	-	conventional, MiDel Honey Grahams, 100% Whole Wheat, $3.99/16 oz.	-	N/A
61		Peanut butter, 16 oz.	$2.690	$4.990	not offered	$4.990	$4.990	N/A
62		Notes	conventional, 365 Everyday Value, creamy	organic, 365 Everyday Value, creamy	-	organic, Santa Cruz dark roasted creamy	organic, Santa Cruz dark roasted creamy	N/A
63		Strawberry jam, preserves or conserves, 18 oz.	$5.525	$4.225	$8.085	$5.525	-	N/A
64		Notes	conventional, Bonne Maman, strawberry preserves, $3.99/13 oz.	organic, 365 Everyday Value, Strawberry Conserve, $3.99 / 17 oz	conventional, Brownwood Farms Strawberry Preserves, $5.39/12 oz	conventional, Bonne Maman, strawberry preserves, $3.99/13 oz.	-	N/A
65		Sliced 100% whole wheat bread, 20 oz. loaf	$2.325	$4.290	not offered	not offered	-	N/A
66		Notes	conventional, Koepplinger's, $2.79/24 oz.	organic, Aunt Millie's, 20 oz	-	-	-	N/A
67	OIL, CONDIMENTS, VINEGAR	Mayonnaise, 32 oz.	$2.990	$8.990	not offered	$6.990	-	N/A
68		Notes	conventional, 365 Everyday Value Mayonnaise, Expeller pressed canola oil	organic, Spectrum	-	conventional, Spectrum canola mayonnaise, expeller pressed	-	N/A
69		Ketchup: 24 oz. Only priced if available in container 30 oz. or less	not offered	$1.990	not offered	$3.990	$3.990	N/A
70		Notes	-	organic, 365 Everday value	-	organic, Annies Naturals	organic, Annies Naturals	N/A
71		Apple cider vinegar, 32 oz.	not offered	$3.690	not offered	$4.990	$4.990	N/A
72		Notes	-	organic, 365 Everday value	-	organic, Eden, apple cider vinegar, aged in wood, naturally fermented raw with mother, 32 oz	organic, Eden, apple cider vinegar, aged in wood, naturally fermented raw with mother, 32 oz	N/A
73		Canola oil, 48 oz.	$5.950	$13.485	not offered	$10.485	-	N/A
74		Notes	conventional, 365 Everyday Value, $4.19/33.8 oz	organic, Spectrum expeller pressed; $8.99 / 32 oz	-	conventional, Spectrum expeller pressed, Non GMO certified, $6.99/32 oz	-	N/A
75		Olive Oil, Extra Virgin, 33.8 oz.	$5.990	$15.980	not offered	$16.890	-	N/A
76		Notes	conventional, 365 Everyday Value, Mediterranean Blend	organic, 365 Everyday Value, $7.99/16.9 oz	-	conventional, Colavita, $16.99/34 oz	-	N/A
77	PRODUCE	Bananas, per lb.	$0.590	$0.790	not offered	N/a	N/a	N/a
78		Notes	conventional, Whole Trade/Rainforest Alliance Certified, Costa Rica	organic, Whole Trade/Fair Trade Certified, Ecuador	-	-	-	-
79		Apples, Fuji or Gala, cheapest; loose unless otherwise noted, per lb.	$1.990	$3.490	$1.990	N/a	N/a	N/a
80		Notes	conventional, Fuji, New Zealand	organic, Fuji, New Zealand	conventional, Michigan Gingergold	-	-	-
81		Green grapes, per lb.	not offered	$3.990	not offered	N/a	N/a	N/a
82		Notes	-	California	-	-	-	-
83		Oranges, per lb.	$1.690	not offered	not offered	N/a	N/a	N/a
84		Notes	conventional, from Africa	-	-	-	-	-
85		Yellow onions, bagged up to 3 lb. if available, per lb	not offered	$1.290	not offered	N/a	N/a	N/a
86		Notes	-	organic, only available loose, no bags; USA	-	-	-	-
87		Spring or most similar salad mix, cheapest available, 5 oz.	not offered	$3.738	not offered	N/a	N/a	N/a
88		Notes	-	organic, Earthbound Farms bag, $2.99/4 oz.	-	-	-	-
89		Spinach, per lb.	not offered	$4.990	not offered	N/a	N/a	N/a
90		Notes Due to an error in Sept. data collection, prices at WF Detroit and King Cole were verified Oct. 21, 2014	-	organic, Earthbound Farms, clamshell	-	-	-	-
91		Carrots, per lb.	not offered	$0.990	not offered	N/a	N/a	N/a
92		Notes	-	organic, loose carrots, no tops, USA	-	-	-	-
93		Collards, per lb.	not offered	$4.366	not offered	N/a	N/a	N/a
94		Notes	-	organic, $2.49 / 9.125 oz; USA	-	-	-	-
95		Green pepper, per lb.	$1.690	$2.990	not offered	N/a	N/a	N/a
96		Notes	conventional, USA	organic, USA	-	-	-	-
97		Potatoes, russett, lowest unit price, 5 lb.	not offered	$4.990	not offered	N/a	N/a	N/a
98		Notes	-	organic, 365 Everyday Value	-	-	-	-
99		Potatoes, sweet, bulk, loose, per lb.	$1.490	$2.190	not offered	N/a	N/a	N/a
100		Notes	conventional, sweet potatoes, USA REG: $1.49/lb SALE: $0.99/lb	organic, garnet yams, USA	-	-	-	-
101		Broccoli, per lb.	not offered	$2.990	not offered	N/a	N/a	N/a
102		Notes	-	organic, banded bunches, $2.99/lb	-	-	-	-
103	PRODUCE cont'd	Beefsteak tomatoes, per lb.	$2.190	$3.490	$2.190	N/a	N/a	N/a
104	PRODUCE cont'd	Notes	conventional, Hothouse tomatoes, Canada	organic, vine ripened, USA	conventional, Hothouse tomatoes, Canada	-	-	-
105	*To simplify data calculation, if there is no conventional national brand offered, the price data for the organic option has been copied into the conventional column.
106
107


1	(c) Tracie McMillan @TMMcMillan Food and Environment Reporting Network @FERNNews for "Can Whole Foods Change the Way Poor People Eat?" in Slate Published Nov. 2014
2	STORE: King Cole - Detroit neighborhood supermarket 40 West Clairmount Avenue, Detroit, MI PRICE DATA DOCUMENTED VIA PURCHASE: 9-21-14
3	© Tracie McMillan / @tmmcmillan Food and Environment Reporting Network / @FERNNews 2014		CHEAPEST OPTION			CHEAPEST NATIONAL BRAND NAME Non-Private-Label Cheapest of ORG or CON, not both
4			CONVENTIONAL	ORGANIC	LOCAL	CONVENTIONAL*	ORGANIC	LOCAL
5	MEAT COUNTER	Skinless, boneless chicken breast, per lb.	$1.970	not offered	not offered	N/a	N/a	N/a
6		Notes	conventional, value pack, 2.09 lb; tray-packed without brand; $4.12 / 2.09 lb	-	-	n/a	n/a	n/a
7		Ground Beef, cheapest available, per lb.	$2.289	not offered	not offered	N/a	N/a	N/a
8		Notes	conventional, 73 / 27 lean/fat, meat counter, $6.18/2.7 lb 95/5 = $4.49/lb, all ground beef pre-portioned and packed	-	-	n/a	n/a	n/a
9		Tilapia filet, fresh or frozen, cheapest avail, per lb.	$3.984	not offered	not offered	N/a	N/a	N/a
10		Notes	fish counter, Ecuador $2.55 / .64 lb	-	-	N/a	N/a	N/a
11	DAIRY AND EGGGS	Skim milk, gallon	$3.990	not offered	not offered	N/a	N/a	N/a
12		Notes	conventional, Country Fresh	-	-	N/a	N/a	N/a
13		Plain yogurt, lowest fat available, 32 oz.	$3.000	not offered	not offered	N/a	N/a	N/a
14		Notes	conventional, Dannon, full fat	-	-	N/a	N/a	N/a
15		Fruit yogurt, 6 oz.	$0.590	not offered	not offered	N/a	N/a	N/a
16		Notes	conventional, Spartan 99% fat free, strawberry	-	-	N/a	N/a	N/a
17		Block cheddar, 8 oz.	$2.500	not offered	not offered	N/a	N/a	N/a
18		Notes	conventional, Dairy Fresh	-	-	N/a	N/a	N/a
19		Butter, 1 lb.	$2.680	not offered	not offered	$5.280	N/a	N/a	$5.280
20		Notes	conventional, Valu Time Sweet Cream Butter	-	-	Land O Lakes Sweet Cream Butter, Unsalted	N/a	N/a
21		Eggs, large brown Grade A, 1 dozen	$2.490	$4.480	$2.490	N/a	N/a	N/a
22		Notes	conventional, Spartan	organic, Full Circle	conventional, Spartan, "Michigan's Best"	N/a	N/a	N/a
23	BAKING	Flour, white all-purpose, unbleached unless otherwise noted, 5 lb.	$2.480	not offered	not offered	$3.280	not offered	N/A
24		Notes	conventional, Spartan, enriched	-	-	conventional, Pillsbury, bleached	-	N/A
25		Light brown sugar, 1 lb.	$0.880	not offered	not offered	$1.140	not offered	N/A
26		Notes	conventional, ValuTime, $.88 / 1 lb	-	-	conventional, Domino, $2.28 / 2 lb	-	N/A
27		Flour, whole wheat all-purpose, 5 lb.	$3.980	not offered	not offered	$3.980	not offered	N/A
28		Notes	conventional, Gold Medal	-	-	conventional, Gold Medal	-	N/A
29		White sugar, 4 lb.	$3.280	not offered	$3.424	$3.280	not offered	N/A
30		Notes	conventional, Domino Reg: $3.28 Sale: $1.99	-	conventional, Pioneer, $4.28/5 lb.	conventional, Domino Reg: $3.28 Sale: $1.99	-	N/A
31	PASTA, SOUP, CANNED	Spaghetti, 1 lb.	$1.500	not offered	not offered	$1.680	not offered	N/A
32		Notes	conventional, Spartan	-	-	conventional, Barilla	-	N/A
33		Classic/Traditional marinara or pasta sauce, 24 oz. jarred	$1.980	not offered	not offered	$2.680	not offered	N/A
34		Notes	conventional, Spartan Traditional Pasta Sauce	-	-	conventional, Prego Italian Sauce Traditional REG: $2.68 SALE: $1.50	-	N/A
35		Chicken broth, 1 qt.	$1.980	$2.500	not offered	$2.980	not offered	N/A
36		Notes	conventional, Spartan	organic, Fresh and Easy, Low Sodium REG: $2.50 ea SALE: $1.00	-	conventional, Swanson; same price as Progresso	-	N/A
37		Black beans, 15 oz. can	$0.866	not offered	not offered	$1.280	-	N/A
38		Notes	conventional, Spartan, 15.25 oz / $0.88	-		conventional, Bush's REGL $1.28 SALE: 4/$5	-	N/A
39		Brown rice, bagged, per lb. Based on cheapest unit price offered for either one or two pound bags	$0.990	not offered	not offered	$1.140	-	N/A
40		Notes	conventional, Spartan, 2 lb bag/ 1.98	-	-	conventional, Riceland, $2.28/2 lb.	-	N/A
41		Garbanzo beans, 15 oz. can	$0.852	not offered	not offered	$1.200	-	N/A
42		Notes	conventional, Spartan, 15.5 oz /$0 .88	-	-	conventional, Bush's, 16 oz REGL $1.28 SALE: 4/$5	-	N/A
43		Tuna fish, chunk light, in water, 5 oz.	$1.180	not offered	not offered	$1.280	-	N/A
44		Notes	conventional, Spartan	-	-	conventional, Chicken of the Sea	-	N/A
45		Mac and cheese box, 7.25 oz.	$1.680	not offered	not offered	$1.680	-	N/A
46		Notes	conventional, Kraft Mac and Cheese REG: $1.68 SALE: 5 / $5 Note: Only powdered-cheese option was Kraft; otherwise, pouch option was Loretta, Velveeta	-	-	conventional, Kraft Mac and Cheese REG: $1.68 SALE: 5 / $5 Note: Only powdered-cheese option was Kraft; otherwise, pouch option was Loretta, Velveeta	-	N/A
47		Whole peeled or crushed tomatoes, cheapest available, 28 oz.	$1.000	$2.480	not offered	$2.280	-	N/A
48		Notes	conventional, Classico (NOT sale price)	conventional, Full Circle Crushed	-	conventional, Hunt's	-	N/A
49	BULK	Black beans, dried, per lb.	$1.590	not offered	not offered	not offered	not offered	N/A
50		Notes	conventional, Peak	-	-	-	-	N/A
51		Oats, per lb.	not offered	not offered	not offered	not offered	not offered	N/A
52		Notes	-	-	-	-	-	N/A
53	CEREAL	Cheerio type, 14 oz.	$2.500	not offered	not offered	$4.680	not offered	N/A
54		Notes	conventional, Spartan toasted oats REG: $2.50 SALE: 3 / $5	-	-	conventional, Cheerios	-	N/A
55		Shredded wheat, unsweetened, bite size, 18 oz.	$4.390	not offered	not offered	$4.390	-	N/A
56		Notes	conventional, Kellogg's Mini Wheats, Unfrosted	-	-	conventional, Kellogg's Mini Wheats, Unfrosted	-	N/A
57		Rolled oats, 42 oz., cheapest unit price up to 42 oz.	$5.320	not offered	not offered	$3.990		N/A
58		Notes	conventional, Spartan, 18 oz (largest size offered): $2.28/18 oz.	-	-	conventional, Quaker, 42 oz.	-	N/A
59	PBJ, Crackers	Graham crackers, 14 oz.	$2.606	not offered	not offered	$2.907	-	N/A
60		Notes	conventional, Spartan Graham Crackers - honey - $2.68/14.4 oz	-	-	conventional, Honey Maid Honey Grahams, $2.99/14.4 oz	-	N/A
61		Peanut butter, 16 oz.	$2.890	not offered	not offered	$3.000		N/A
62		Notes	conventional, Spartan Peanut Butter, Crunchy	-	-	conventional, Jif Creamy Peanut Butter REG: 2/$6 SALE: $2.27	-	N/A
63		Strawberry jam, preserves or conserves, 18 oz.	$2.680	not offered	not offered	$3.280	-	N/A
64		Notes	conventional, Spartan, strawberry preserves	-	-	conventional, Smuckers, strawberry jam	-	N/A
65		Sliced 100% whole wheat bread, 20 oz. loaf	$1.990	not offered	not offered	$1.990	-	N/A
66		Notes	conventional, Sara Lee	-	-	conventional, Sara Lee	-	N/A
67	OIL, CONDIMENTS, VINEGAR	Mayonnaise, 32 oz.	$5.632	not offered	not offered	$5.632	-	N/A
68		Notes	conventional, Kraft, 30 oz REG: $5.28 SALE: 3.99	-	-	conventional, Kraft, 30 oz REG: $5.28 SALE: 3.99	-	N/A
69		Ketchup: 24 oz. Only priced if available in container 30 oz. or less	$1.680	not offered	not offered	$1.680	-	N/A
70		Notes	conventional, Spartan	-	-	conventional, Hunt's	-	N/A
71		Apple cider vinegar, 32 oz.	$1.480	$7.990	not offered	$2.280	-	N/A
72		Notes	conventional, Spartan	organic, Bragg, Raw Unfiltered with the Mother	-	conventional, Heinz	-	N/A
73		Canola oil, 48 oz.	$3.480	not offered	not offered	$4.980	-	N/A
74		Notes	conventional, Valu Time	-	-	conventional, Crisco REG: $4.98 SALE: $3.99	-	N/A
75		Olive Oil, Extra Virgin, 33.8 oz.	$11.89	not offered	not offered	$13.33	not offered	N/A
76		Notes	conventional, Spartan, $5.98/17 oz. (largest available)	-	-	conventional, Filippo Berrio, $9.98/25.3 oz.	-	N/A
77	PRODUCE	Bananas, per lb.	$0.580	not offered	not offered	N/a	N/a	N/a
78		Notes	conventional, Del Monte, Guatemala	-	-	-	-	-
79		Apples, Fuji or Gala, cheapest; loose unless otherwise noted, per lb.	$1.790	not offered	$1.330	N/a	N/a	N/a
80		Notes	conventional, USA grown	-	conventional, Michigan Apples, Golden Delicious, Sauer Orchards, MI; $3.99/3 lb.	-	-	-
81		Green grapes, per lb.	$2.990	not offered	not offered	N/a	N/a	N/a
82		Notes	conventional, prepacked, no loose available, $3.05/1.02 lb.	-	-	-	-	-
83		Oranges, per lb.	$1.815	not offered	not offered	N/a	N/a	N/a
84		Notes	conventional, priced .78 each/ orange weighed 6.875 oz.	-	-	-	-	-
85		Yellow onions, bagged up to 3 lb. if available, per lb	$0.497	not offered	$0.497	N/a	N/a	N/a
86		Notes	conventional, Horizon Produce, Franklin, MI, $1.49/3 lb.	-	conventional, Horizon Produce, Franklin, MI, $1.49/3 lb.	-	-	-
87		Spring or most similar salad mix, cheapest available, 5 oz.	$2.980	not offered	not offered	N/a	N/a	N/a
88		Notes	conventional, Fresh Express 5-Lettuce Mix, no spring available Regular: $2.98 Sale: $2.50	-	-	-	-	-
89		Spinach, per lb.	$3.168	not offered	not offered	N/a	N/a	N/a
90		Notes Due to an error in Sept. data collection, prices at WF Detroit and King Cole were verified Oct. 21, 2014	conventional, Aunt Mid's, $1.98 /10 oz	-	-	-	-	-
91		Carrots, per lb.	$0.890	not offered	$0.890	N/a	N/a	N/a
92		Notes	conventional, ATV Farms Holland Landing, Ontario, Canada	-	conventional, ATV Farms Holland Landing, Ontario, Canada	-	-	-
93		Collards, per lb.	$0.990	not offered	not offered	N/a	N/a	N/a
94		Notes	conventional, same price for mustard greens and collards	-	-	-	-	-
95		Green pepper, per lb.	$0.889	not offered	not offered	N/a	N/a	N/a
96		Notes	conventional, $0.50 each; pepper weighed 9 oz.	-	-	-	-	-
97		Potatoes, russett, lowest unit price, 5 lb.	$1.990	not offered	not offered	N/a	N/a	N/a
98		Notes	conventional, Nonpareil Farms, Blackfoot, Idaho	-	-	-	-	-
99		Potatoes, sweet, bulk, loose, per lb.	$0.690	not offered	not offered	N/a	N/a	N/a
100		Notes	conventional, red jumbo yams	-	-	-	-	-
101		Broccoli, per lb.	$1.249	not offered	not offered	N/a	N/a	N/a
102		Notes	conventional, bunched, $1.99 / 25.5 oz.	-	-	-	-	-
103	PRODUCE cont'd	Beefsteak tomatoes, per lb.	$1.820	not offered	not offered	N/a	N/a	N/a
104	PRODUCE cont'd	Notes	conventional, prepacked, no loose available $1.99 for 3 tomatoes / 1 lb 1.5 oz	-	-	-	-	-
105	*To simplify data calculation, if there is no conventional national brand offered, the price data for the organic option has been copied into the conventional column.
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