Website Valuation Sheet
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Deal Flow | Get a Free Professional Website Valuation Now
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Website Valuation TemplateExample.comLoveMySurface.net
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General Flippa Listing URL https://flippa.com/5987891
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Do I trust the owner of the business?
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What was the site's total revenue over the trailing twelve months? $100,659$21,011
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What was the site's total net profit over the trailing twelve months? $59,632$20,449
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How many unique visitors did the site have over the traling twelve months?NA1,912,186
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How old is the website?10 m/o3 Years
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What is the primary business model? eCommerceContent
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What is the average multiple paid for this Business Model (eCommerce)?2.72.9
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Monetization
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Is revenue diversified?NoYes
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How stable is income overall? UnstableStable
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What is the YoY or MoM net profit growth rate? 69% MoM18% MoM
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Has the rate increased, decreased, or flattened since the previous period? Decreased slightly from 79%Turbulent
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How is revenue trending over the previous 3/mo to 1/yr? Increasing MoM over previous 3 months
Increasing MoM over previous 3 months
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How is net profit trending over the previous 3/mo to 1/yr?Increasing MoM over previous 3 months
Increasing MoM over previous 3 months
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How are expenses trending over the previous 3/mo to 1/yr?Increasing MoM over previous 3 monthsFlat
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Are sales expected to grow, decline, or flatten over the next 3/mo to 1/yr?GrowGrow
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Traffic & Users
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Is traffic diversified? UnknownYes
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How stable is traffic overall?UnknownStable
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What are the main traffic sources?UnknownOrganic 82%, Direct 15%
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Is there a subscriber/customer list? UnknownYes, 1,400 subscribers
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How have users trended over the previous 3/mo to 1/yr?UnknownUp
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Can each traffic source be transferred to the new owner? UnknownYes
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How have pageviews trended over the previous 3/mo to 1/yr?UnknownUp
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How would you classify user engagement (low, moderate, or high)?UnknownHigh
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Is traffic expected to grow, decline, or flatten over the next 3/mo to 1/yr?UnknownGrow
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Operations
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Are there any employees or freelancers, and what are their responsibilities?NoNo
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Categorize the strength of the current supplier relationship (weak, medium, strong)?StrongN/A
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Is it necessary to keep inventory in a particular location to retain current profitability?NoN/A
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How many hours a week are required for the owner to operate the business currently?8 hours/week15-20 hours/week
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To what degree is the business dependent upon third party services (Low, Mild, High)? MildLow
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Vertical
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Has this vertical been historically volatile?NoNo
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How would you characterize the barriers to entry (light, moderate, heavy)?ModerateLight
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How saturated is this vertical (Unsaturated, Moderately Saturated, Very Saturated)?UnsaturatedModerately Saturated
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Notes: Lack of Google Analytics troubling
Quality, sustainable, great organic traffic
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Website Valuation Multiple1.13.6
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Website Valuation$66,000$73,000
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RPUN/A$0.011
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1x$59,632$20,449
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2x$119,264$40,898
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3x$178,896$61,347
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4x$238,528$81,796
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