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The ultimate PPC campaign worksheet
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Pay-per-click (PPC) advertising has fast become one of the most popular and cost-effective marketing approaches. Paying a fee to search engines such as Google, PPC is essentially a way of buying visits to your site, rather that attempting to get these visits organically.

Whether you're just getting started, have been using PPC for a while, or are looking to improve the efficiency of your campaigns, you've downloaded the perfect worksheet. In this ultimate PPC campaign worksheet, we've collated everything you need to keep on top of your PPC ads.

From keyword research and topics, to creating campaigns and ad groups, to reporting the results back to your team, this worksheet will take you through the stages vital to setting up successful PPC campaigns.

Look out for the little red triangles throughout the worksheet for our handy hints and tips to get the most out of this resource.



Feeling inspired?
We have a great selection of helpful learning resources available for free on our website. Check them out on www.learning.dotdigital.com/resources 		For all your copywriting needs, check out our 'Fundamentals of copywriting' worksheet
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