Sample Google Analytics Audit - Hop Online
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Google Analytics Audit
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GradeCommentsImplementation
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Do we have access and information for all accounts to be audited?Fail
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Is the Google Analytics structure logical?FailFixed
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Is there a raw data (filter-less) view?Pass
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Are the Google Analytics settings set correctly?Fail
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Time zone rightPass
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Currency rightPass
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Default page set correctlyPass
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Bot Filtering enabledFailFixed
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Search console linked to Google AnalyticsFailFixed
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Goals set and tracking correctlyFailNot fixed - needs GTM or developer input
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Internal / Agency IP's filteredFailFixed
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Is tracking implemented and working correctly?Pass
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Tracking code version - ga.js, dc.js, analytics.jsanalytics.js
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Tracking on all pages (check for pages with no or incorrect tracking code)Pass
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Tracking code in correct place in source codePass
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Tracking on 404 pagesPass
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Tracking code not duplicated on any pagePass
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Self referralsPass
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Data Quality (Advanced)Fail
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UTM tagging being implemented correctlyn/a
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Referral spam excludedfailFixed for most common spam instances; spammers always come up with new creative ways to do their thing, so you might be seeing spam in the future but is far less likely.
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Data Append (Advanced)Fail
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Micro-conversions being trackedfailNot fixed - needs GTM or developer input
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Demographic data set upfailFixed
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