ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
2
3
How to use this template
4
As teams within an organisation grow and have a need to use the same social channels, marketers may have challenges keeping up with all the social media requests. Or perhaps you are in an international office that's is part of a global brand, but you do not have admin access to your global social media pages. If you are not using social media management tools, like Spredfast or Hootsuite, then spreadsheets like this can save time. They ensure specs/guidelines are met so that your social media manager can easily include your posts.
5
6
7
Benefits
8
Social media is one of the most effective ways to distribute content, engage audiences, build relationships, and create demand. But the goodness of social doesn't happen by accident. To distribute content, most social media marketing managers will use a combination of paid and organic techniques and test across multiple channels where your audience is spending time. Use this template to plan your social posts.
9
10
11
Recommendations
12
Weekly Organic
Social Media Calendar		Plot out how often you'll be posting each week so your team can see this at a glance. The frequency recommendation are related to organic posts.
13
Social Media TabsEach tab has specs for paid and organic posts. Most social platforms suggest running 2-3 creative versions in a campaign at a minimum. Simply copy/paste the template rows to add however many posts you wish to run. Multiple creative is recommended is so your campaign will optimise the creative according to what is performing best.
14
15
16
How to Use the Tabs and update content
17
Calendars for planning and tabs for each social platform are below.
18
19
Weekly Social Media CalendarSocial Platform TabsMisc.Drop Down Source
20
Plot your week in advance. List the updates for each social platform. We have included tips for organic posting frequency. We recommend highlighting the cells where you list posts that you want to put budget behind to achieve greater scale.Paid and Organic specs. This space is designed so you can write the copy here and check that character limits are not exceeded. You can even attach the images to plan copy with the accompanying visuals. Best practices for storing content assets on YouTube and Slideshare. Link to content from these platforms when you want to include the assets on blogs posts. You can customise drop down
lists in this tab
21
22
23
24
Need More info
25
Today, LinkedIn members number more than 430+ million of the 600 million professionals on the planet, representing the largest group anywhere of influential, affluent, and educated people. To distribute content to these key people, LinkedIn offers Sponsored Content and Sponsored InMail -- two products that deliver your brand messages in the LinkedIn newsfeed and inbox.

Stay up to date on LinkedIn Marketing Solutions at www.marketing.linkedin.com
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100