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1. GUESSES (focus on this first; make a huge list)2. PRE-EVALUATION3. EXPERIMENT DETAILS (only for best picks)4. RESULTS
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Growth GuessesLikelihoodImpactQuicknessFrugalityInterestTOTALEnd StateMetricPredictionResourcesWhat Happened!?
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Example: get featured on Oprah! 1511330Special URL mentioned on Oprah. conversions from oprah page
1,0000000000 signups
insane luck, talent manager, lots of friends
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Exampe: send a tweet with a link! 5155318tweet sent, link trackableconversions from tweeted url1 signupcanva image
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Example: find a big podcast to get featured on3324439podcast out, special URL promotedtraffic + conversion to URL 20+ new signupslist of podcasts, emails to each
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Example: reach out to 10 top bloggers in my niche and get them to feature my product
3424348URL for each blogger, post from each of themtraffic + conversion to URL 100+ new signups
list of bloggers, intros if possible, emails to each.
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