Canvas Workskheet

	A	B	C	D	E
1	PROJECTION CANVAS 1
2	Example: early stage software startup
3	www.raymondluk.co
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5		Stage 1	Stage 2	Stage 3	Stage 4
6		MVP built, setup the company and focus on coding. 3-6 months.	MVP tested, iterated, fixed. Recruit beta users, coding/fixing. 3-6 months.	V1 product launched, user acquisition launched, some early revenue. 9-12 months.	Achieve $2M ARR, V2 product launched, growth rate increasing. 12-24 months.
7	People	+	+	+	+
8	Equipment
9	Marketing		+	+	+
10	Revenue			+	+
11	Products	+		+	+
12	Growth		+	+	+
13	Cash	-	-	+	+
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17		Stage 1	Stage 2	Stage 3	Stage 4
18		MVP built, setup the company and focus on coding. 3-6 months.	MVP tested, iterated, fixed. Recruit beta users, coding/fixing. 3-6 months.	V1 product launched, user acquisition launched, some early revenue. 9-12 months.	Achieve $2M ARR, V2 product launched, growth rate increasing. 12-24 months.
19	People	+ 2 co-founders (unpaid)	+ 1 user support person (~$50k salary)	+ 1 marketing manager, 1 product manager, 2 engineers (~$80k avg salaries)	+ 4 engineers, 2 product, 1 marketing, 1 cs, 1 finance/ops (~100k avg salaries)
20	Equipment
21	Marketing		+ grassroots ($0) marketing initiatives	+ content marketing campaigns, some paid acquisition, design services growing over time (~$100k)	+ hire digital agency, increased paid acquisition, launch partnerships (~$300k)
22	Revenue			+ $0 -> $50k MRR	+ $50k -> $166k MRR
23	Products	+ MVP		+ V1 product	+ V2 product
24	Growth		+ 100-200 beta users	+ 0 -> 500 paying users, growth rate steady/unpredictable	+ 500 -> 1660 users, growth rate increasing
25	Cash	- Minimal cash needed for company setup, some expenses (~$15k).	- jr support person salary	+ Raise Pre-Seed to pay for 6 salaries and marketing	+ Raise Seed to pay for new hires, more marketing, to get to breakeven
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27		blue highlights: finance person filling in the blanks / making assumptions
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