Must-Have SEO Tools (Credit to Annalytics)
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ToolTaskTool TypeCostLink
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Google's Fetch and Render ToolSee how Googlebot renders a page on your siteWebsiteFreeIn GWT, Crawl > Fetch as Google
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Screaming FrogRun a full crawl of a siteDesktop AppPaidhttp://screamingfrog.co.uk
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Moz Crawl TestRun a full crawl of a siteWebsitePaidhttp://pro.seomoz.org/tools/crawl-test
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Site CondorRun a full crawl of a siteWebsitePaidhttps://www.sitecondor.com/
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DeepCrawlRun a full crawl of a site (for sites too large for Screaming Frog)WebsitePaidhttps://www.deepcrawl.com/
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SEO Site CheckupGreat overview of SEO issues w/ a siteWebsiteFreehttp://www.seositecheckup.com/
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IIS SEO ToolkitGreat overview of SEO issues w/ a siteDesktop AppFreehttp://www.iis.net/download/seotoolkit
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Big WebstatsGreat overview of SEO issues w/ a siteWebsiteFreehttp://www.bigwebstats.com
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Site CondorGreat overview of SEO issues w/ a siteWebsitePaidhttps://www.sitecondor.com/
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SERPmetrics FluxDetect SERP volatilityWebsiteFreehttp://api.serpmetrics.com/flux/
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Raven Tools' Research CentralView authority, ranking, keyword, social and link metrics for a URLWebsitePaidhttps://raven-seo-tools.com/tools/m/analysis/research_central/index#1
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MozbarView tags on a page (title, descr, anchors, Hx, image, alt text, etc)Browser ExtensionFreehttp://www.seomoz.org/seo-toolbar
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BuzzStream ExtractorPull title tag & meta desc. for list of URLsWebsiteFreehttp://tools.buzzstream.com/meta-tag-extractor
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PageRank extensionView PageRank for a pageBrowser ExtensionFreehttps://chrome.google.com/webstore/detail/pagerank-status/hbdkkfheckcdppiaiabobmennhijkknn
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MozbarView canonical tagBrowser ExtensionFreehttp://www.seomoz.org/seo-toolbar
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MozbarShow nofollow linksBrowser ExtensionFreehttp://www.seomoz.org/seo-toolbar
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ListComprehensive list of sitemap generatorsWebsiteFreehttp://code.google.com/p/sitemap-generators/wiki/SitemapGenerators
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Screaming FrogSitemap generatorDesktop AppPaidhttp://screamingfrog.co.uk
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Screaming FrogCheck sitemap for errorsDesktop AppPaidhttp://screamingfrog.co.uk
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XML Sitemap ValidatorValidate XML in sitemapsWebsiteFreehttp://www.xml-sitemaps.com/validate-xml-sitemap.html
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Geo Sitemap GeneratorGenerate HTML markup by filling out form with company infoWebsiteFreehttp://www.geositemapgenerator.com/
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Geo Sitemap GeneratorGenerate a KML file to submit to Google and Bing if you have multiple locationsWebsiteFreehttp://www.geositemapgenerator.com/
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W3C Feed Validation ServiceValidate RSS feedsWebsiteFreehttp://validator.w3.org/appc/
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Get ListedSubmit sites to local enginesWebsiteFreehttp://getlisted.org/
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Distilled's Video Sitemap GuideLearn how to submit video sitemaps for each of the video-sharing sitesWebsiteFreehttp://www.distilled.net/blog/video/creating-video-sitemaps-for-each-video-hosting-platform/
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YextFind discrepancies in local citationsWebsiteFreehttp://www.yext.com/
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Authority LabsRank checkerWebsitePaidhttp://authoritylabs.com/
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Moz's rank checkerRank checkerWebsitePaidhttp://moz.com/tools/rank-tracker
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SeoBook's rank checkerRank checkerBrowser ExtensionFreehttp://tools.seobook.com/firefox/rank-checker/
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Advanced Web RankingRank checkerWebsitePaidhttp://www.advancedwebranking.com/
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Search LatteRun ad-hoc checks on international SERPsWebsiteFreehttp://searchlatte.com
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SEO SERP for ChromeCheck the position of a list of sites given a keywordBrowser ExtensionFreehttps://chrome.google.com/webstore/detail/ofoaoaloeipdofknnaapbmdddddioklg
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Moz's MozbarCheck HTTP status code on the flyBrowser ExtensionFreehttp://www.seomoz.org/seo-toolbar
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URI ValetCheck HTTP status codesWebsiteFreehttp://urivalet.com/
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Server Header Checker ToolCheck HTTP status codesWebsiteFreehttp://www.serverheaders.com/
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Live HTTP Headers for FirefoxView HTTP header infoBrowser ExtensionFreehttps://addons.mozilla.org/en-us/firefox/addon/live-http-headers/
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SeoTools Excel pluginBulk check HTTP status codes Excel PluginFreehttp://nielsbosma.se/projects/seotools/
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Screaming FrogBulk check HTTP status codes Desktop AppPaidhttp://screamingfrog.co.uk
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SEO BookBulk check HTTP status codes WebsiteFreehttp://tools.seobook.com/server-header-checker/?page=bulk&typeProtocol=11&useragent=1
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Google DevelopersGet recommendations to reduce page load speedWebsiteFreehttps://developers.google.com/pagespeed/
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GTmetrixGet recommendations to reduce page load speedWebsiteFreehttp://gtmetrix.com/
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Web Page TestCreate videos that compare site speed of different sitesWebsiteFreehttp://www.webpagetest.org/video/
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Google Developers Page Speed ToolsView page speed for web pages you visitBrowser ExtensionFreehttps://developers.google.com/speed/pagespeed/
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Google Analytics > Traffic Sources > SocialView page speed, including time it takes to download all external files on the siteWebsiteFreehttps://www.google.com/analytics/
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Robots.txt CheckerCheck robots.txtWebsiteFreehttp://tool.motoricerca.info/robots-checker.phtml
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SEO BrowserView a page as a search engine doesWebsiteFreehttp://www.seo-browser.com
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Google's Rich Snippets Testing ToolPreview rich snippetsWebsiteFreehttp://www.google.com/webmasters/tools/richsnippets
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Schema.orgSchema.org CreatorWebsiteFreehttp://schema-creator.org/
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Schema.org documentationSchema.org Full HierarchyResourceFreehttp://schema.org/docs/full.html
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GWT Rich Snippet TesterRich Snippets TesterWebsiteFreehttp://www.google.com/webmasters/tools/richsnippets
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Structured Data Markup HelperGet markup with a really cool visual tool by GoogleWebsiteFreehttps://www.google.com/webmasters/markup-helper/
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Mozbar Geo TargetingGeo Targeting InfoBrowser ExtensionFreehttp://www.seomoz.org/seo-toolbar
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CygwinLog file analysisDesktop AppFreehttp://www.cygwin.com/
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AWStatsLog file analysisDesktop AppFreehttp://awstats.sourceforge.net/
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SEO Site CheckupCheck to see if IP redirects to domain (if not, it can create duplicate content issues)WebsiteFreehttp://www.seositecheckup.com/
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Ontolo's SERP DominatorAnalyze the top 100 search results for your top keywords. WebsiteFreehttp://ontolo.com/seo-serp-dominator
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Ontolo's Extract Unique HostnameGet a list of unique hostnames from a URL listWebsiteFreehttp://ontolo.com/tools-unique-hostname-extractor
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Ontolo's Rank Landscape Reports Get dozens of key metrics for top ranking sites by the keywords you choose to monitorWebsitePaidhttp://ontolo.com/rank-landscape-reports
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Moz's On-Page Analysis ToolReceive graded on-page keyword targetingWebsitePaidhttp://pro.seomoz.org/tools/on-page-keyword-optimization/new
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Moz's MozbarChange your user agent to see how a site renders for that agentBrowser ExtensionFreehttp://www.seomoz.org/seo-toolbar
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Tom Anthony's Bulk HTTP Header Response Checker & Comparison ToolBulk check header responses by comparing how the URL handles two different user agents (e.g., redirects for googlebot only)WebsiteFreehttp://www.tomanthony.co.uk/tools/bulk-http-header-compare/
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Scrape BoxBulk check PageRank of domains and web pages through proxies to prevent being blockedDesktop AppPaidhttp://www.scrapebox.com/
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BROWSEOSee SEO stats for a web page, as well as how a search engine views the pageWebsiteFreehttp://www.browseo.net/
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STAT Search AnalyticsGet real-time analytics for top-performing websites in a dozen categoriesWebsiteFreehttp://codex.getstat.com/
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Richard Baxter's beastly Google DocGenerate strategic content ideasWebsiteFreehttps://seogadget.co.uk/using-google-docs-to-generate-hot-content-strategies/
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Ping-o-MaticLet the search engines know your blog has updated automaticallyWebsiteFreehttp://pingomatic.com/
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StatCounterCheck search engine market shareWebsiteFreehttp://gs.statcounter.com/#search_engine-US-monthly-201107-201207
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ChitikaCheck search engine market shareWebsiteFreehttp://insights.chitika.com/topic/market-share-breakdown/search-engines-market-share-breakdown/
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Annie Cushing's SEO Google CalendarFind correlations with major updates, like Panda, Penguin, etc.WebsiteFreehttps://www.google.com/calendar/embed?src=hv5ke5r6teb3272qtqohepsa0c%40group.calendar.google.com&ctz=America/New_York
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Moz's Google Algorithm Change History TimelineFind correlations with Google updatesWebsiteFreehttp://www.seomoz.org/google-algorithm-change
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Distilled's Video Sitemap GeneratorCreate video sitemapWebsiteFreehttps://docs.google.com/spreadsheet/ccc?key=0AhK1-u_-nIZhdE5KdEFTYVJCN3M4Yk9Xb2pfY0hrQkE#gid=0
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SpeechpadGet videos transcribedWebsitePaidhttps://www.speechpad.com/pricing
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Google SERP Snippet Optimization ToolSee if page titles are too long by pixelsWebsiteFreehttp://www.seomofo.com/snippet-optimizer.html
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SEO Cloaking Checker (Aaron Wall)Check a site for cloakingWebsiteFreehttp://www.seotools.com/seo-cloaking-checker/
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Site CondorExtract structured data from asiteWebsitePaidhttps://www.sitecondor.com/
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Site CondorView navigational structure of site visuallyWebsitePaidhttps://www.sitecondor.com/
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Google Mobile Friendly TestSee if Google finds your site mobile friendlyWebsiteFreehttps://www.google.com/webmasters/tools/mobile-friendly/
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Hreflang Tag GeneratorGenerate hreflang tagsWebsiteFreehttp://www.internationalseomap.com/hreflang-tags-generator/
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robots.txt TesterTest robots.txt before publishing itWebsiteFreehttp://www.technicalseo.info/seo-tools/robots-txt/
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