Verifier marketing action plan.xlsx
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This is a example of marketing action mediaplan forecasting
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Budget
Cost per Transaction
InvestorsAv. ETH per investorETH/USDCollect
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$97 082$1675801,51 100$957 000,00
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Strong Forecasting (Legal / CryptoCurrency / BlockChain News make give flacuation on the ICO market)
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Budget On-line placement
$97 082
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Media: BannersPlacementFormatPeriodItems
Impressions
CPM ($)Crypto
CPC / CPV ($)
CPC / CPV (RUB)
Budget ($)Budget RUBCTRClick
Conversation on goal
LeadsCPA
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1GDNРазработка баннеров для анонсирования ICO в Google Display Network.

728x90, 240x400,300x300,160x600, МЖ 24-55,(All)
GEO: USA, Switzerland, UK, Russia, India, Japan, Brazil, Korea, UAE, HK, Singapore, Ukraine, Belorussia, Estonia, Denmark, Nedherlands, Canada, Australia + Retargeting
Слова: Blockchain, Crypto, Coin, Mining, Competitors
Google Display Network
click--$1,75105,00 ₽$7 000,00420 000,00 ₽0,15%4 0001,0%40$175,00
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Total:002105$7 000,00420 000 ₽04 00040$175
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SEM
Impressions
CPM ($)CPC ($)CPC (RUB)Budget ($)Budget RUBCTRClick
Conversation on goal
LeadsCPA
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1Google.AdwordsФормат размещения. текстовые блоки в поиковой системе + GDN.
GEO: USA, Switzerland, UK, Russia, India, Japan, Brazil, Korea, UAE, HK, Singapore, Ukraine, Belorussia, Estonia, Denmark, Nedherlands, Canada, Australia + Retargeting
Слова: Blockchain, Crypto, Coin, Mining, Competitors
Google Display Network
click$1,75105,00 ₽$7 000,00420 000,00 ₽0,10%4 0001,0%40$175,00
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Total:0105,00 ₽$7 000,00420 000,00 ₽0,10%4 000040$175
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2Yandex DirectРеклама на поиске и в РСЯ
GEO: Россия, СНГ, США, Швейцария, Великобритания, Индия, Япония, Бразилия, Корея, ОАЭ, Гонконг, Сингапур, Эстония, Дания, Нидерланды, Канада, Австралия, Филлипины + ретаргетинг
Слова: криптовалюты, блокчейн, биткоин, майнинг, биржи, ICO
click$1,0060,00 ₽$2 000,00120 000,00 ₽0,10%2 0001,0%20$100,00
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Total:060,00 ₽$2 000,00120 000,00 ₽0,10%2 000020$100
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Media: SM
Impressions
CPM ($)CPC ($)CPC (RUB)Budget ($)Budget RUBCTRClick
Conversation on goal
LeadsCPA
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3FacebookРеклама страницы.
М/Ж 24-55
GEO: USA, Switzerland, UK, Russia, India, Japan, Brazil, Korea, UAE, HK, Singapore, Ukraine, Belorussia, Estonia, Denmark, Nedherlands, Canada, Australia
Интересы: Бизнес, технологии, финансы
Facebook Ads click$1,0060,00 ₽$1 000,0060 000,00 ₽
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Total:00$1 000,0060 000,00 ₽0,00%0
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PR
Impressions
Cost-per-PR
Numbers CPC (RUB)Budget ($)Budget RUBCTRClick
Conversation on goal
LeadsCPA
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запланированное размещение статей в платных и бесплатных отраслевых изданиях по тематике блокчейна / криптовалют / технологий. ВАЖНО! Бесплатное размещение статей напрямую зависит от степени полноты / актуальности информации о проекте, а так же от текущкй новостной повестики. План коммуникации в бесплатных изданиях носит целевой, а не фактическчий характер.
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Paid
20
4Cointelegraph
https://cointelegraph.com/
https://pro.similarweb.com/#/website/worldwide-overview/cointelegraph.com/*/999/3m?webSource=Total
Размещение спонсорких материалов о выходе нового продукта. Материалы буду представлять собой анонсирование продукта со ссылками на сайт сервиса, приложения в маркетах. Ключевая информация взятая из white paper продукта BlockChain / Crypto2 500 000arcticle$25 000,00$
21
5CryptoCoinsNews
https://www.cryptocoinsnews.com/
https://pro.similarweb.com/#/website/worldwide-overview/cryptocoinsnews.com/*/999/3m?webSource=Total
BlockChain / Crypto1 537 000arcticle
22
6Themerkle.com
Themerkle.com
https://pro.similarweb.com/#/website/worldwide-overview/themerkle.com/*/999/3m?webSource=Total
BlockChain / Crypto1 000 000arcticle
23
7Newsbtc.com
http://www.newsbtc.com
https://pro.similarweb.com/#/website/worldwide-overview/newsbtc.com/*/999/3m?webSource=Total
BlockChain / Crypto600 000arcticle
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8CoinSpeakers
Coinspeaker.com
https://pro.similarweb.com/#/website/worldwide-overview/coinspeaker.com/*/999/3m?webSource=Total
BlockChain / Crypto136 000arcticle
25
9BitcoinX
http://www.bitcoinx.com
https://pro.similarweb.com/#/website/worldwide-overview/bitcoinx.com/*/999/3m?webSource=Total
BlockChain / Crypto148 000arcticle$75,00
26
10BitcoinWarriorhttp://bitcoinwarrior.net/
https://pro.similarweb.com/#/website/worldwide-overview/bitcoinwarrior.net/*/999/3m?webSource=Total
BlockChain / Crypto4 000arcticle$45,00
27
11Siam Blockchain
https://siamblockchain.com/
https://www.similarweb.com/website/siamblockchain.com
BlockChain / Crypto750 000arcticle$188,102 month
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12CoinTurk (Turkey)
http://coin-turk.com
https://pro.similarweb.com/#/website/worldwide-overview/coin-turk.com/*/999/3m?webSource=Total
BlockChain / Crypto60 000arcticle$250,00
29
13KriptoKurs
http://kriptokurs.ru/
https://pro.similarweb.com/#/website/worldwide-overview/kriptokurs.ru/*/999/3m?webSource=Total
BlockChain / Crypto65 000arcticlefree
with ICO lisiting pakcage
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14Новостной агрегаторНа стадии подбора. BlockChain / Cryptoarcticle$1 500,00
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Total:6 735 0000$27 058,1001500
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Non paid
Conversation on goal
LeadsCPA
33
15Forbes Russia
http://www.forbes.ru/
https://pro.similarweb.com/#/website/worldwide-overview/forbes.ru/*/999/3m?webSource=Total
Медиа-питч изданий. Размещение материалов на усмотрение редакции издаания.

Проведение медиа-питча отраслевых СМИ: Размещение спонсорких материалов о выходе нового продукта. Материалы буду представлять собой анонсирование продукта со ссылками на сайт сервиса, приложения в маркетах. Ключевая информация взятая из white paper продукта
News3 800 000non paid arcticle
34
16CoinJournalhttps://coinjournal.net/
https://pro.similarweb.com/#/website/worldwide-overview/coinjournal.net/*/999/3m?webSource=Total
Bitcoin / Currency102 000non paid arcticle
35
17Coinfoxhttp://www.coinfox.ru/
https://pro.similarweb.com/#/website/worldwide-overview/coinfox.ru/*/999/3m?webSource=Total
Bitcoin / Currency52 000non paid arcticle
36
18Anycoin.newshttp://anycoin.news/
https://pro.similarweb.com/#/website/worldwide-overview/anycoin.news/*/999/3m?webSource=Total
Bitcoin / Currency60 000non paid arcticle
37
19Bit News TodayBitnewstoday.com
https://pro.similarweb.com/#/website/worldwide-overview/bitnewstoday.com/*/999/3m?webSource=Total
Bitcoin / Currency21 000non paid arcticle
38
20Хайтекhttps://hightech.fm/
https://pro.similarweb.com/#/website/worldwide-overview/hightech.fm/*/999/3m?webSource=Total
Tech 453 000non paid arcticle
39
21Цифровая экономикаhttp://cde2035.com/ru
https://pro.similarweb.com/#/website/worldwide-overview/cde2035.com/*/999/3m?webSource=Total
Bitcoin / Currency5 000non paid arcticle
40
22Bits MediaBits.media
https://pro.similarweb.com/#/website/worldwide-overview/bits.media/*/999/3m?webSource=Total
BlockChain / Crypto1 229 000non paid arcticle
41
23Coinspothttps://coinspot.io/
https://pro.similarweb.com/#/website/worldwide-overview/coinspot.io/*/999/3m?webSource=Total
BlockChain / Crypto658 000non paid arcticle
42
24TTRCoinhttps://ttrcoin.com/
https://pro.similarweb.com/#/website/worldwide-overview/ttrcoin.com/*/999/3m?webSource=Total
BlockChain / Crypto95 000non paid arcticle
43
25BitNovostiBitnovosti.com
https://pro.similarweb.com/#/website/worldwide-overview/bitnovosti.com/*/999/3m?webSource=Total
BlockChain / Crypto475 000non paid arcticle
44
26News Crypto CoinNewscryptocoin.com
https://pro.similarweb.com/#/website/worldwide-overview/newscryptocoin.com/*/999/3m?webSource=Total
BlockChain / Crypto25 000non paid arcticle
45
27Coinewscoinews.io
https://pro.similarweb.com/#/website/worldwide-overview/coinews.io/*/999/3m?webSource=Total
BlockChain / Crypto56 000non paid arcticle
46
28Criptotendencia
https://criptotendencia.com/
https://pro.similarweb.com/#/website/worldwide-overview/criptotendencia.com/*/999/3m?webSource=Total
BlockChain / Crypto117 000non paid arcticle
47
29Koinbulteni
https://koinbulteni.com
https://pro.similarweb.com/#/website/worldwide-overview/uzmancoin.com/*/999/3m?webSource=Total
BlockChain / Crypto34 000non paid arcticle
48
30Chipin
https://www.chipin.com
https://pro.similarweb.com/#/website/worldwide-overview/chipin.com/*/999/3m?webSource=Total
BlockChain / Crypto36 000non paid arcticle
49
31CryptoPanic
https://cryptopanic.com
https://www.similarweb.com/website/cryptopanic.com#overview
BlockChain / Crypto200 000non paid arcticle
50
32Fork Logwww.forklog.ru
http://forklog.com/
BlockChain / Crypto1 200 000non paid arcticle
51
52
Total:8 618 0000$0,00$0,000,00 ₽0,00%0000
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ICO Trakers
Impressions
CPM ($)CPC ($)CPC (RUB)Budget ($)Budget RUBCTRClick
Conversation on goal
LeadsCPA
54
33CoinSpeakers
https://www.coinspeaker.com
https://pro.similarweb.com/#/website/worldwide-overview/coinspeaker.com/*/999/3m?webSource=Total
-300 000listing-$900,00$
55
34CoinGecko
https://www.coingecko.com/en
https://pro.similarweb.com/#/website/worldwide-overview/coingecko.com/*/999/3m?webSource=Total
-1 200 000listing-$400,00$
56
35Cointelegraph
https://cointelegraph.com/
https://pro.similarweb.com/#/website/worldwide-overview/cointelegraph.com/*/999/3m?webSource=Total
-2 500 000listing-$9 000,00$
57
36CryptoCompare
https://www.cryptocompare.com
https://pro.similarweb.com/#/website/worldwide-overview/cryptocompare.com/*/999/3m?webSource=Total
-4 000 000listing-$3 000,00$
58
37Token Market
https://tokenmarket.net
https://pro.similarweb.com/#/website/worldwide-overview/tokenmarket.net/*/999/3m?webSource=Total
-707 214listing-$0,00ETH
59
38Smith + Crown https://www.smithandcrown.com
https://pro.similarweb.com/#/website/worldwide-overview/smithandcrown.com/*/999/3m?webSource=Total
-231 607listing-$0,00ETH
60
39ICO Cound Downicocountdown.com
https://pro.similarweb.com/#/website/worldwide-overview/icocountdown.com/*/999/3m?webSource=Total
-153 329listing-$1 800,00ETH
61
40ICO Statsicostats.com
https://pro.similarweb.com/#/website/worldwide-overview/icostats.com/*/999/3m?webSource=Total
-139 140listing-$2 000,00ETH
62
41ICO Bazaaricobazaar.com
https://pro.similarweb.com/#/website/worldwide-overview/icobazaar.com/*/999/3m?webSource=Total
-37 377listing-$700,00$
63
42Token Tops
https://tokentops.com/rating/
https://www.similarweb.com/website/tokentops.com#search
-66 000listing-free
64
43ICO Market IOS apps
https://itunes.apple.com/ru/app/ico-market/id1286651087?mt=8
-5 000listing-free
65
44CoinCentral
http://coincentral.com/
https://pro.similarweb.com/#/website/worldwide-overview/coincentral.com/*/999/3m?webSource=Total
-596 000listing-free
66
45CryptoCoin Chart
http://cryptocoincharts.info/
https://pro.similarweb.com/#/website/worldwide-overview/cryptocoincharts.info/*/999/3m?webSource=Total
-460 000listing-$2 100,000,15 BTC
67
46ICO Advert
https://icoadvert.com
free listing. Promotion $1000 / month
-377 000listing-free
$1000 for promotion
68
47ICO Alert
https://www.icoalert.com/
https://pro.similarweb.com/#/website/worldwide-overview/icoalert.com/*/999/3m?webSource=Total
-323 000listing-$1 000,00ETHfree listing
69
48BitcoinX
http://www.bitcoinx.com
https://pro.similarweb.com/#/website/worldwide-overview/bitcoinx.com/*/999/3m?webSource=Total
-148 000listing-$75,00
PR $75 + Listing уточняю
70
49ICO Ratingicorating.com
https://pro.similarweb.com/#/website/worldwide-overview/icorating.info/*/999/3m?webSource=Total
-186 000listing-$1 800,000,125 BTC
71
50CoinSpeakers
https://www.coinspeaker.com
https://pro.similarweb.com/#/website/worldwide-overview/coinspeaker.com/*/999/3m?webSource=Total
-183 000listing-$1 500,00$
72
51Bitsify
https://bitsify.net/
https://pro.similarweb.com/#/website/worldwide-overview/bitsify.net/*/999/3m?webSource=Total
-159 000listing-$250,00ETH
https://t.me/superwoot
73
52ICO Review
https://icoreview.site
https://pro.similarweb.com/#/website/worldwide-overview/icoreview.site/*/999/3m?webSource=Total
-148 000listing-$500,00ETH
74
53BitcoinX
http://www.bitcoinx.com
https://pro.similarweb.com/#/website/worldwide-overview/bitcoinx.com/*/999/3m?webSource=Total
-148 000listing-$500,00ETH
75
54CryptoCoin Indonesia
https://www.cryptocoinindonesia.com/submit-ico
-5 000listing-$1 000,00ETH
Donate some ETH: 0x71871F8d560B0Ed56D657211F68d6654dB65c2Dd
76
55ICO Drops
https://icodrops.com
https://pro.similarweb.com/#/website/worldwide-overview/icodrops.com/*/999/3m?webSource=Total
-132 000listing-free
77
56Coin Stracker
https://www.coinstaker.com
https://pro.similarweb.com/#/website/worldwide-overview/coinstaker.com/*/999/3m?webSource=Total
-128 239listing-$3 600,000,3 BTC
78
57Bitcoinchaser
http://bitcoinchaser.com/
https://pro.similarweb.com/#/website/worldwide-overview/bitcoinchaser.com/*/999/3m?webSource=Total
-123 000listing-€ 199,00EU
79
58ICO Benchhttps://icobench.com/
https://pro.similarweb.com/#/website/worldwide-overview/icobench.com/*/999/3m?webSource=Total
-5 700listing-$600,000,05 BTC
80
59ICO Tracker
https://icotracker.net/
https://pro.similarweb.com/#/website/worldwide-overview/icotracker.net/*/999/3m?webSource=Total
-120 000listing-free
81
60CoinHills
www.coinhills.com
https://pro.similarweb.com/#/website/worldwide-overview/coinhills.com/*/999/3m?webSource=Total
-95 000listing-free
82
61CoinSpectator
https://coinspectator.com
https://pro.similarweb.com/#/website/worldwide-overview/coinspectator.com/*/999/3m?webSource=Total
-79 900listing-$750,00
$ 750 listing / $166 PR Stories
83
62KriptoKurs
http://kriptokurs.ru/
https://pro.similarweb.com/#/website/worldwide-overview/kriptokurs.ru/*/999/3m?webSource=Total
-65 000listing-$1 390,00ETH
84
63Token Desktokendesk.io/
https://pro.similarweb.com/#/website/worldwide-overview/tokendesk.io/*/999/3m?webSource=Total
-86 000listing-free
85
64ICO Cound Downicocountdown.com
https://pro.similarweb.com/#/website/worldwide-overview/icocountdown.com/*/999/3m?webSource=Total
-74 000listing-$4 000,00BTC
86
65ICO Scoring
https://icoscoring.com/
https://pro.similarweb.com/#/website/worldwide-overview/icoscoring.com/*/999/3m?webSource=Total
32 000listing-$560,00
0,4 ETH for Top List
87
66only delivery and discussion cost-
88
67Token Sale Calendar
http://tokensalecalendar.com/
https://pro.similarweb.com/#/website/worldwide-overview/tokensalecalendar.com/*/999/3m?webSource=Total
-5 500listing-
89
68Sangus
https://sangus.org
https://pro.similarweb.com/#/website/worldwide-overview/sangus.org/*/999/3m?webSource=Total
-5 500listing-
90
69Digital Asset University
https://digitalassetuniversity.com
https://pro.similarweb.com/#/website/traffic-overview/sangus.org/*/999/3m
-5 200listing-
91
70Rate ICOhttp://ratei.co/
https://pro.similarweb.com/#/website/worldwide-overview/ratei.co/*/999/3m?webSource=Total
-5 040listing-
92
71ICO Calendar
http://icocalendar.today/
https://pro.similarweb.com/#/website/worldwide-overview/icocalendar.today/*/999/3m?webSource=Total
-5 000listing-
93
72Top List ICO
http://toplistico.com/
https://pro.similarweb.com/#/website/worldwide-overview/toplistico.com/*/999/3m?webSource=Total
-5 000listing-
94
73ICO Bank
http://ico-bank.io/
https://pro.similarweb.com/#/website/worldwide-overview/ico-bank.io/*/999/3m?webSource=Total
-5 000listing-
95
74Coins Best
http://coins.best/
https://pro.similarweb.com/#/website/worldwide-overview/coins.best/*/999/3m?webSource=Total
-5 000listing-
96
75Ico cheker
http://icochecker.com/
https://pro.similarweb.com/#/website/worldwide-overview/icochecker.com/*/999/3m?webSource=Total
-5 000listing-
97
76ICO Rating
http://icorating.info/
https://pro.similarweb.com/#/website/worldwide-overview/icorating.info/*/999/3m?webSource=Total
-5 000listing-
98
77ICO Scroll
http://icoscroll.com/
https://pro.similarweb.com/#/website/worldwide-overview/icoscroll.com/*/999/3m?webSource=Total
-5 000listing-
99
78Cryptodetails
https://www.cryptodetails.com/
https://pro.similarweb.com/#/website/worldwide-overview/cryptodetails.com/*/999/3m?webSource=Total
-5 000listing-
100
79Token Investor
tokeninvestor.com/
https://pro.similarweb.com/#/website/worldwide-overview/tokeninvestor.com/*/999/3m?webSource=Total
-5 000listing-
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