KAP Monitoring and Evaluation Indicators

	B	D	E	G	H	I	J	K	L	M	N	O	P	Q	R	S	T
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2	Tracking Knowledge, Attitude, Practices on Illegal Logging and Illegal Forest Trade in the Lower Mekong and China								Monitoring and Evaluation Indicators for Behavioural Change Campaigns
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4	DESCRIPTION		These indicators will track the effectiveness of national campaigns in the Lower Mekong region countries and China by comparing the survey results against a set of indicators at the start of the campaign (baseline) and end of the campaign (endline)							BASELINE DATE			August 2022
5	PROJECT NAME		UN-REDD Lower Mekong Initiative							ENDLINE DATE			TBC
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8	NUMBER			DETAILS		BASELINE						ENDLINE
9						COUNTRIES						COUNTRIES
10		Indicators		QUESTION	TARGET GROUP	CAM	CHI	LAO	MYA	THA	VIE	CAM	CHI	LAO	MYA	THA	VIE
11	1	KAP Score Index*		D1-D7**	Total	19	47	7	22	44	52
12					Urban	22	47	2	27	56	73
13					Rural	17	N/A	12	17	31	35
14					Male	21	46	6	34	46	54
15					Female	19	48	8	10	41	50
16					Age 18-29	21	49	5	21	43	58
17					Age 30-39	20	56	7	25	45	60
18					Age 40 or older	18	44	9	21	44	44
19	KNOWLEDGE INDICATORS
20	2	Heard of illegal logging (Rural only)		C10	Total	81	N/A	72	59	71	82
21					Male	77	N/A	81	67	70	89
22					Female	86	N/A	60	51	70	74
23					Age 18-29	78	N/A	69	56	79	92
24					Age 30-39	78	N/A	70	64	72	88
25					Age 40 or older	84	N/A	73	60	65	76
26	3	Awareness of responsible purchasing		B3	Total	42	79	17	40	43	53
27					Urban	51	79	19	56	67	85
28					Rural	32	N/A	14	24	18	28
29					Male	46	80	14	45	49	53
30					Female	38	78	19	35	37	53
31					Age 18-29	50	88	16	36	45	59
32					Age 30-39	45	85	23	33	48	64
33					Age 40 or older	31	73	13	46	41	44
34	ATTITUDE INDICATORS
35	4	Do not depend on the forest at all (Rural only)		C1	Total	19	47	7	22	44	52
36					Male	21	46	6	34	46	54
37					Female	19	48	8	10	41	50
38					Age 18-29	21	49	5	21	43	58
39					Age 30-39	20	56	7	25	45	60
40					Age 40 or older	18	44	9	21	44	44
41	5	People care about illegal logging		D2	Total	19	47	7	22	44	52
42					Urban	22	47	2	27	56	73
43					Rural	17	N/A	12	17	31	35
44					Male	21	46	6	34	46	54
45					Female	19	48	8	10	41	50
46					Age 18-29	21	49	5	21	43	58
47					Age 30-39	20	56	7	25	45	60
48					Age 40 or older	18	44	9	21	44	44
49	PRACTICES INDICATORS
50	6	Bought hardwood furniture in past 2 years		A1a	Total	7	76	2	5	15	18
51					Urban	7	76	3	8	29	40
52					Male	11	88	2	6	21	16
53					Female	3	64	2	5	10	20
54					Age 18-29	4	79	1	4	18	20
55					Age 30-39	7	86	0	3	24	25
56					Age 40 or older	9	71	4	8	12	13
57	7	Plan to buy hardwood furniture in next 12 months		A1b	Total	3	93	1	4	17	20
58					Urban	6	93	2	6	32	45
59					Male	4	94	1	4	19	18
60					Female	3	92	2	4	14	22
61					Age 18-29	3	87	0	1	15	24
62					Age 30-39	5	92	1	5	22	30
63					Age 40 or older	3	96	2	4	16	14
64	8	Report illegal logging or trading of protected tree species (Rural only)		D3a	Total	46	N/A	61	77	57	63
65					Male	47	N/A	67	86	64	70
66					Female	44	N/A	55	68	50	56
67					Age 18-29	56	N/A	61	79	66	62
68					Age 30-39	44	N/A	57	76	50	67
69					Age 40 or older	40	N/A	63	73	55	62
70	9	Prefer to buy wood products if they are certified (LMC Urban and China only)		D3b	Total	28	70	7	25	42	79
71					Male	30	72	8	29	37	77
72					Female	26	66	7	22	47	82
73					Age 18-29	25	78	2	20	64	85
74					Age 30-39	28	77	7	26	46	83
75					Age 40 or older	33	64	14	28	33	69
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77	The KAP Score model developed by Rapid Asia Co., Ltd. (www.rapid-asia.com) is licensed under a Creative Commons Attribution-non-commercial-No Derivatives 4.0 International License. https://creativecommons.org/licenses/by-nc-nd/4.0/ * **Note: The KAP Index is based on aggregated data from 15 questions regarding knowledge, attitude and compliance
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