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Pay per use
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$ per SWLS total102.00
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$ per SWLS intervention82.00
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Total SWLS per year of treatment
7500Total intervention cost765000
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Treated per year100000Fixed costs150000
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Co-founder salaries50000
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Operational costs10000
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Staff 90000
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SWLS per download0.1Intervention costs 6
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Effect of active user (use positive education effect, which is about the mean of this rough group of interventions)
3.00Additional cost10%
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Regular users per download3%Reported costs 5
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Headspace premium users (mil)1Cost per install0.65
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Headspace downloads (mil)40iOS CPI0.86
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Android CPI0.44
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