Growth Model

	A	B	C	E	F	G	H
1	Growth Model
2
3	Variables
4
5	Existing Active Users
6
7	Organic Traffic Growth
8	App store downloads / day	25000
9	App store downloads / week	175000
10	% who activate	67%
11	App store activated user growth / week	117,250
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17
18	Virality
19	Viral factor week 0	0.000
20	Viral factor week 1	0.000
21	Viral factor week 2	0.000
22	Viral factor week 3	0.000
23	Viral factor week 4	0.000
24	Viral factor week 5	0.000
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26
27	Retention
28	Retention week 0	1.000
29	Retention week 0 -> 1	0.420
30	Retention week 0 -> 2	0.340
31	Retention week 0 -> 3	0.260
32	Retention week 0 -> 4	0.180
33	Retention week 0 -> 5	0.100
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35
36	5 Week Viral Factor (All Users)	0.00
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38
39	Output
40
41	Week	Users (week start)	App store	Viral growth	Gross growth	Loss	Net growth
42	-5
43	-4
44	-3
45	-2
46	-1
47	0		117,250.00		117,250.00	0.00	117,250.00
48	1	117,250.00		0.00	0.00	(68,005.00)	(68,005.00)
49	2	49,245.00		0.00	0.00	(9,380.00)	(9,380.00)
50	3	39,865.00		0.00	0.00	(9,380.00)	(9,380.00)
51	4	30,485.00		0.00	0.00	(9,380.00)	(9,380.00)
52	5	21,105.00		0.00	0.00	(9,380.00)	(9,380.00)
53	6	11,725.00		0.00	0.00	0.00	0.00
54	7	11,725.00		0.00	0.00	0.00	0.00
55	8	11,725.00		0.00	0.00	0.00	0.00
56	9	11,725.00		0.00	0.00	0.00	0.00
57	10	11,725.00		0.00	0.00	0.00	0.00
58	11	11,725.00		0.00	0.00	0.00	0.00
59	12	11,725.00		0.00	0.00	0.00	0.00
60	13	11,725.00		0.00	0.00	0.00	0.00
61	14	11,725.00		0.00	0.00	0.00	0.00
62	15	11,725.00		0.00	0.00	0.00	0.00
63	16	11,725.00		0.00	0.00	0.00	0.00
64	17	11,725.00		0.00	0.00	0.00	0.00
65	18	11,725.00		0.00	0.00	0.00	0.00
66	19	11,725.00		0.00	0.00	0.00	0.00
67	20	11,725.00		0.00	0.00	0.00	0.00
68	21	11,725.00		0.00	0.00	0.00	0.00
69	22	11,725.00		0.00	0.00	0.00	0.00
70	23	11,725.00		0.00	0.00	0.00	0.00
71	24	11,725.00		0.00	0.00	0.00
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