| A | B | C | |
|---|---|---|---|
1 | |||
2 | THE PROBLEM STATEMENT CANVAS | STARTUP NAME | [Type here] |
3 | DATE | [Type here] | |
4 | VERSION | [Type here] | |
5 | |||
6 | |||
7 | CONTEXT | PROBLEM | ALTERNATIVES |
8 | When does the problem occur? | What is the root cause of the problem? | What do customers do now to fix the problem? |
9 | [Type here] | [Type here] | [Type here] |
10 | CUSTOMERS | EMOTIONAL IMPACT | ALTERNATIVE SHORTCOMINGS |
11 | Who has the problem most often? | How does the customer feel? | What are the disadvantages of the alternatives? |
12 | [Type here] | [Type here] | [Type here] |
13 | QUANTIFIABLE IMPACT | ||
14 | What is the measurable impact? (include units) | ||
15 | [Type here] |