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90-Day Demand Gen Framework
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Phase 1: Foundation
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PhaseWeekCategoryTaskStatusDue Date
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Phase 1: FoundationWeek 1Current State AuditAnalyze existing lead sources and quality
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Phase 1: FoundationWeek 1Current State AuditReview current content assets
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Phase 1: FoundationWeek 1Current State AuditAssess existing technology stack
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Phase 1: FoundationWeek 1Current State AuditDocument current sales process
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Phase 1: FoundationWeek 1Market Research & PositioningDefine Ideal Customer Profile (ICP)
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Phase 1: FoundationWeek 1Market Research & PositioningCreate 2-3 detailed buyer personas
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Phase 1: FoundationWeek 1Market Research & PositioningConduct competitive analysis
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Phase 1: FoundationWeek 1Market Research & PositioningMap buyer journey stages
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Phase 1: FoundationWeek 1Goal Setting & KPIsSet 90-day pipeline targets
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Phase 1: FoundationWeek 1Goal Setting & KPIsDefine lead quality metrics (MQL/SQL criteria)
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Phase 1: FoundationWeek 1Goal Setting & KPIsEstablish channel-specific goals
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Phase 1: FoundationWeek 1Goal Setting & KPIsCreate measurement framework
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Phase 1: FoundationWeek 2Budget AllocationDetermine total available budget
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Phase 1: FoundationWeek 2Budget AllocationAllocate budget across media, tools, content, events
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Phase 1: FoundationWeek 2Budget AllocationSet monthly spend limits by channel
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Phase 1: FoundationWeek 2Budget AllocationPlan for team/contractor needs
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Phase 1: FoundationWeek 2Channel StrategySelect 2-3 primary channels to start
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Phase 1: FoundationWeek 2Channel StrategyPlan channel expansion roadmap
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Phase 1: FoundationWeek 2Channel StrategySet success criteria for each channel
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Phase 1: FoundationWeek 2Team StructureDefine roles and responsibilities
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Phase 1: FoundationWeek 2Team StructureIdentify skill gaps and training needs
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Phase 1: FoundationWeek 2Team StructureSet up collaboration workflows
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Phase 1: FoundationWeek 2Team StructureEstablish reporting cadence
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Phase 1: FoundationWeek 3CRM Setup/OptimizationConfigure lead stages and properties
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Phase 1: FoundationWeek 3CRM Setup/OptimizationSet up custom fields for attribution
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Phase 1: FoundationWeek 3CRM Setup/OptimizationCreate lead assignment rules
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Phase 1: FoundationWeek 3CRM Setup/OptimizationImplement data hygiene processes
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Phase 1: FoundationWeek 3Marketing AutomationSelect and configure platform (HubSpot/Marketo/Pardot)
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Phase 1: FoundationWeek 3Marketing AutomationSet up lead scoring model (demographic + behavioral)
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Phase 1: FoundationWeek 3Marketing AutomationCreate email templates and branding
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Phase 1: FoundationWeek 3Marketing AutomationConfigure form tracking and analytics
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Phase 1: FoundationWeek 3Analytics & TrackingImplement Google Analytics 4
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Phase 1: FoundationWeek 3Analytics & TrackingSet up UTM parameter structure
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Phase 1: FoundationWeek 3Analytics & TrackingConfigure conversion tracking
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Phase 1: FoundationWeek 3Analytics & TrackingCreate attribution model
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Phase 1: FoundationWeek 4Content Audit & StrategyInventory existing content assets
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Phase 1: FoundationWeek 4Content Audit & StrategyMap content to buyer journey stages
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Phase 1: FoundationWeek 4Content Audit & StrategyIdentify content gaps and priorities
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Phase 1: FoundationWeek 4Content Audit & StrategyCreate editorial calendar (60-day outlook)
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Phase 1: FoundationWeek 4Lead Magnets & Landing PagesCreate 2-3 high-value lead magnets
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Phase 1: FoundationWeek 4Lead Magnets & Landing PagesBuild corresponding landing pages
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Phase 1: FoundationWeek 4Lead Magnets & Landing PagesSet up thank you pages and sequences
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Phase 1: FoundationWeek 4Lead Magnets & Landing PagesA/B test headlines and CTAs
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